Moving The Still Project Statement
The action verb “excite” along with a poem from Batsuo Masho were given to my group as inspiration for Assignment 3. The poem, a Japanese haiku, is as follows: “Lightning flash-- / what I thought were faces / are plumes of pampas grass.”
Our first step to this project, as well as for all other design projects, was to ideate, research, and brainstorm. When looking at these two sources of inspiration, there are some apparent ties between them and there were many interesting ideas to expand on. For example, the first line “lightning flash” is very related to “excite”. I utilized tools such as the thesaurus and google images to help me brainstorm and generate more ideas. When ideating for the word “excite”, I associated it with types of movement or actions such as jumping, a beating heart, and a dilating eye. Additionally, emotions such as curious, happy, and surprised came to mind. As for the haiku, I envisioned words like jolt, mystery, confusion, delusional, and somber upon reading the lines.
Because the instructions maintain that our project must not literally translate the references and should not be a narrative, I conceptualized the inspirations abstractly with symbols and metaphors in my storyboard. This ties in with our previous reading “Nature of Representation” in Meredith Davis’ Graphic Design Theory. In the case of this assignment, representation is used to convey intangible feelings or ideas in physical forms (Davis 34). We are encouraged to use the connotative semantic network of meanings, where the meaning is expanded with a field of associations and allow richer messages (Davis 37). My original story board follows a girl’s dilated eye and into her pupil, into a mysterious world of imagery that she is seeing in her head. She sees shapes forming into people, then forming into shapes. Her heart is shown pumping and the frame zooms out to see her running off away from the viewer. This congregated my brainstorming from both the verb and the poem: the pupil and action conveyed excitement, and the mysterious figures expressed Basho Matsuo’s haiku. Out of the three representational approaches, the intentional approach was utilized because the meaning of each representation was imposed by me, the creator (Davis 36).
During the stage of creating the combined group storyboard, it was learned that our group had many different interpretations of the sources. We examined everyone’s work and gathered certain aspects we all liked. Many parts from my storyboard were used in final one, but it was agreed that some of the elements were too literal, such as the eye. Thus in our final storyboard, the graphics are much more abstract and we utilize categorization, subjective representation, Gestalt Theory, and mimicry to communicate the meaning.
A shape snakes down the frame in our first panel, which is the mimic the movement and shape of lightning. It then picks up speed, gradually going so fast that it forms a circular shape, where Gestalt’s principles of order and closure play in to allow the viewer to recognize a circle (Cooperman 166, 179).
I was responsible for the heart scene and an explosion at the end. The heart is hyper-realistic compared to the rest of our abstract designs, but it is made to create a visual contrast when juxtaposed to the rest of the animation, as we believe that a beating heart conveys “excite” the most. It also added immediate drama due to the abundance of red (Cullen 85, Stone et al. 42). Additionally, the heart is placed at the balancing centre to counter the pull of gravity on the composition. As for the explosion, the effect “CC Particle Polly” and “CC Particle World” from After Effects were the key components. The explosion’s timing and spacing were very impactful; it starts out powerful and quick and then slowly recedes. This was also the climax and resolution of the animation.