mandyxywang

Catch THE Chance, Walk THE Path

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Basic Drawing

By MandyXYWang

                  By MandyXYWang

                      By MandyXYWang

                  By MandyXYWan

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A 5-year-old boy reflects our behaviors

A 5-year-old boy reflects our behaviors

Sabaru Legacy– Junior Driver commercial

As Market Me Not and Adam describe, Sabaru ad team used a five-year-old boy to represent adult driver’s behavior and attitudes.

Audience laughs when the commercial plays, at the scripts,  the boy’s performance, etc. Eventually, viewers laugh at themselves. Wow, that is exactly how most of us react when we are facing to a pick up request, a parking ticket,…

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The 10th Post-- Take Away

The 10th Post– Take Away

I started this blog– AdOnCourt , as an assignment for Fundamental Digital Online Media class, by Jon Zmikly, at Texas State University.

I started my blog about advertisement analysis. It is a precious opportunity for me to build up my portfolio in another way. Taking the advice from an advertiser, I need to analyze and critique any advertisement, print ad, TV commercial, etc.

Through this…

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Visual Communication

Tomorrow, April 28, 2014, will have the last class of Visual Communication, by Dr. Nolan. 

This is a lecture basic course, but I learn more than I expected. Mass Communication work ethics-- stereotype and sex in ads are the easy way out for advertisers, there are many inspirations. 

Everything happens with reasons, do not just arrange it because I like it. 

Be passion about what I am doing, and continue work hard on it~!

Photograph & Copyright owned by MandyXYWang. Oct. 05, 2013, Round Rock the Chalk Walk.

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Sound in Motion Picture

Sound in motion picture-- is object in film, nats sounds are important as shots/ narration.

The Jazz Singer,1927-- the first film ever has sound

Digital Theater Systems (DTS): Jurassic Park, 1993-- change the sound film for ever, audience felt like around the scene. 

ADR-- actors go back to the studio to read and record the line.

Foley-- a term that describes the process of live recording of sound effects that are created by a Foley artist. Jack Foley in 1950s. 

Photograph & Copyright owned by MandyXYWang.

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Coke has Americans tweet

Coke has Americans tweet

Coca-Cola’s 2014 Super Bowl ad, “It’s beautiful” is sung in several languages created unexpected reactions in the U.S.

Coke presented the multicultural America, people with different background, sexuality, ethnic groups sung “It’s beautiful” in their languages. I was amazed how well all the images, and the song pull together. No matter how different people are, culturally, they always share Coke,…

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Visual Story Editing

Film needs beginning, middle, and end. 

Straight-cut is the normal and most reasonable rhythmic transitional device. Use fade-out, fade-in, dissolve, wipe, flip frame, or jump out only for purpose and create interesting affect.

Axis of Action (180 Degree Rule)-- states that two characters in the same scene should always have the same lift/right relationship to each other.

Everything happens/ apply for reason. Do not use it because you just like it.

Photograph and copyright owned by MandyXYWang. Sept. 18, 2007, at Cologne Cathedral, Germany.

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Editing the Visual Story

Editing is coordination of one shot with another in order to create a coherent whole. It is a process of preparing language, images, or send through correction, condensation and organization. 

Four main functions:

make sure that the production is the required length or time. (because the film industry/ cinema wants the film within 1hr 40min range-- more profitable)

remove unwanted material or mistake

to alter if necessary the way or the sequence in which event will be portrayed.

to establish the particular style and character of a production

Five areas (graphic, rhythmic, temporal, spatial, thematic relations) of choices and control in editing, based on five types of relationships between shots.

Think of audience when editing, surprise them in the end.

    Photograph & copyright owned by MandyXYWang.

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The Hitch Eatery, 312 E. Hopkins, San Marcos, Texas 78666.

The Hitch provides you and the city of San Marcos a relax and healthy environment.

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#gallery-0-4-slideshow .slideshow-slide img { max-height: 410px; /* Emulate max-height in IE 6 */ _height: expression(this.scrollHeight >= 410 ? '410px' : 'auto'); } Live Here, Eat Here, San Marcos, the awesome food trailers @thehitchsm The Hitch Eatery, 312 E. Hopkins, San Marcos, Texas 78666. The Hitch provides you and the city of San Marcos a relax and healthy environment.

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Ad Go Deeper Meaning

Ad Go Deeper Meaning-- Thai Unsong Hero, well done insurance ad.

This advertisement is a well-done commercial, Thai Life Insurance– Unsong Hero.

A common man does little things to help his community. He moves potted plant under the waste water, assists vendor push her cart, feeds a hungry dog, gives 100 dollar bill to a begging girl for education, buys bananas for senior neighbor everyday.

What does he get for return, misunderstanding, pity, annoy from…

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Take away from NPPAASW

Scott Rensberger 

Aim camera at something interesting, not just what you think it is interesting.

Everything you do/did makes you wise.

Be so good at something and you can't be denied. Passion about, be good at it.

Ending tells everything!!!

John Goheen

What you storytelling today, will be history tomorrow.

It is easy to ask for forgiveness than permission.

Photograph & Copyright owned by MandyXYWang. Aug. 4, 2007, Chemnitz, Germany.

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KARE trailer story hupert

Great journalist, Boyd Huppert. Glad Texas State has opportunity to invite awesome mass communication professional as guest speaker.

Avoid using cliche words or inserting music to describe certain event, story, etc. Instead, providing visual images, quotes, in order to let audience to feel the emotion and connection.

The father in the news is a common person, just like us. Parents- child love is universal theme, tab on it, focus on it.

Place the driver's clip at the end of the news, because viewer has right to know and the right not to know until it is the right moment. 

Concept, emotion, character are the central focus of the story.

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Photograph & copyright owned by MandyXYWang. Touch a Truck, Round Rock, Oct. 26, 2013.

Basic visual components

Space-- deep space: illusion of 3D world on a 2D screen surface. Deep cues(line, lighting, size, texture, etc) help create the depth. 

-- limited space: specific combination of deep and flat space, lead audience pay attention to actor and the dialog of the plot.

-- ambiguous space: viewer unable to understand the actual size or spatial relationship of the objects in the picture, means to confuse audience.

-- surface divisions: emphasize similarities and differences between objects, ask audience to compare and contrast, help direct eye to specific area of the frame.

Tone has nothing to do with color. Tone refers to the brightness of objects in relation to the gray scale, important factor in black, white, and color.

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Photograph & copyright owned by MandyXYWang. Oct. 02, 2013, at the Round Rock Donuts. 

Contrast-- difference; Affinity-- similarity. 

The greater the contrast in a visual component, the more the visual intensity or dynamic increase; the greater the affinity in a visual component, the more the visual intensity or dynamic decrease.

Contrast equals greater visual intensity; Affinity equals less visual intensity. The more intense the visual stimulus, the more intense the audience reacts.

Basic visual components: space, line, shape, tone, color, movement, and rhythm. 

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Photograph & copyright owned by MandyXYWang

Thank you for Nicephore Niepce, the 1st made photograph permanent (The Father of photograph). 

Sir John Herschel woe the name "photograph", is derived from the Greek words for light and writing. 

Dr. Richard Maddox discovered way of using Gelatin instead of glass as a basis for the photographic plate, more stable, led to development of dry plate process.

George Eastman introduced flexible, 1st box camera.

Depth of field-- amount of distance between the nearest and farthest objects that appear in acceptably sharp focus in a photo. More shallow- background out of focus/ deeper- everything clear.

Aperture-- exposure of light, bright/ dark. Wider aperture- smaller number- more light- lower depth of field; smaller aperture- bigger number- less light- higher DOP.

Shutter speed-- faster- less light- more freeze motion; slower- more light- more blurry. 

ISO-- sensitivity to light-- bigger number- more sensitivity- lower quality.

Three basic types of lens-- wide angle (<50mm); Normal (=50mm); telephoto (>50mm). 

Macro lens-- used in close, get close to object

Fisheye lens-- wide angle

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Cartoon Technique

Photograph & copyright owned by MandyXYWang

single-framed cartoon

--caricatures, started in cave drawing; 

--editorial, Benjamin Franklin's "Join or Die" was the 1st editorial cartoon;

--humorous.

Simple setting- more humorous/ complex-- more serious; character- more crude- funny/ more sophisticated- more complex/ serious.

George Melies's A trip to the moon", 1902, first apply animation technique in film.

Hanna and Barbera's "The Flintstones" cast until beat by "Simpson" .

John Lasseter's "Toy Story & Monster, Inc" was 1st total computer built film.

"Steam Boat, Willie" was the 1st sounded cartoon.

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“Woman sets record for not blinking– Carre de Chocolat” It is a clever and a… http://wp.me/s4fm2B-82

“Woman sets record for not blinking– Carre de Chocolat”

It is a clever and a well-done commercial that draws audiences’ attention and unveils the product in the end.

A successful advertisement doesn’t need its product presented.

In this ad, 1:26 out of 2 minutes is about how this woman overcoming the daily challenges to break the non-blinking world record. From sleep, in water, kissing husband,…

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