Alright, picture this: You’re a month deep in building a product, under pressure to hit the deploy & sales. You’re continuously appending & rectifying. Amidst the chaos, you ask yourself: “Why are we even building these features?”. As the team shifts from data to design and development, it’s inevitable that the focus too shifts from practical details to inclusive details.In this data-driven age, can any digital product or service company establish itself in the market without the optimum use of its data? The answer is a big No.










