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Have you ever thought of living in the reel world? Do you want to experience the unimaginable? Then Virtual Reality is the answer to this. Virtual reality is a computer technology that uses VR headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate aread more
We live our lives in a 3-dimensional world. As technology evolves, we are getting closer to realizing that a lot more that we’ve always experienced in 2-dimensions can be converted to a 3-dimensional experience, like mobile photography. But have you ever wondered if your brand can deliver a 3-dimensional experience for your consumers and enableread more
#AxiomConsulting #PackagingDesigns #PackagingConcepts #FoodPackage
The thing with technology is that it changes rapidly. Internet of Things (IoT) has proven itself to be one such change that has moved beyond its original vision of enabling smart homes and wearables for consumers to becoming an integral part of global business. Supply chain management and logistics, for example, that have for longread more
LinkedIn marketing essentials for company pages.
Your target market always looks for information about companies relevant to them. Creating your own LinkedIn company page gives more exposure and visibility to your business, products or services. It allows your page followers to be able to keep in track of your company news, updates and or announcements of new services, etc. LinkedIn is the most widespread professional network which not only showcases your personal brand but LinkedIn marketing also helps companies develop their branding, engage with their followers, and generate new leads for their product or service. In this post, we will look at some of the LinkedIn marketing essentials for company pages.
Before that, let’s look at why you should make a company page on LinkedIn? Company pages have a huge potential and especially with the additions such as the “Follower” feature and “Status Updates” as new tools to help business better communicate to their followers.
Company pages not only help you portray yourself better in front of your current and potential clients but also gives vivid insights about your work and achievements to the people who are interested.
LinkedIn marketing for personal profile.
LinkedIn is without doubt the largest business network in the world of Social Media. It is increasingly being used as a platform for not just professional networking but also as a means of projecting your personal brand.
Today, just a profile aligning your unique set of qualifications is not enough to attract people’s attention and neither does it differentiate your value proposition from your competitors.
Your personal brand is a vivid indication of the best you have to offer – the performance, contributions, and value your next employer, your next hire, client, or business partner can expect from you.
Today’s need demands a strong, on-brand online presence so recruiters and hiring decision makers, searching for and assessing you, will find plenty of diverse information about you.
This is true for business owners and networkers too – You can increase collaboration opportunities and business partnerships by increasing the visibility of your LinkedIn profile.
The brand you communicate marks your career reputation and is in some respects a promise. When you carry a personal brand, your unique promise of value precedes you and has far-reaching effects.
While many manage to get a hang of how to use LinkedIn for personal branding , some others struggle with the same. So here we are to help you understand how to set your brand using LinkedIn.
Make Calculating Margin Percentage Easy with the Percentor Margin Markup Calculator
Percentor Margin Markup Calculator is a simple and easy-to-use margin calculator app which helps you calculate a variety of values. Some of the values you can calculate using this app include Markup Percentage, Margin Percentage, Sales Markup, Cost Price, Selling Price, Percentage Markup and others.
Imagine you’re sitting in the library trying to work out some Profit and Loss sums as part of your Math homework. Now, you stumble upon a question where you need to calculate the Cost Price/Selling Price. And admit it, we are all lazy to manually calculate or we want to do a double check of the answer. What do you do? Simple, open the Percentor app, key in the values that are already mentioned in the problem and calculate the Cost Price/Selling Price. Check if it matches the answer you’ve got. Now move on to the next question!
Now, if you are a business owner working on gross profit calculations, and scouting apps for calculating sales markup, Percentor Margin Markup Calculator is your go-to app! While pricing your products and services, you can make use of the Percentor app to calculate Selling Price, Margin Percentage, Sales Markup, Markup Percentage and other values.
The Percentor Margin Markup Calculator incorporates the latest material UI and incorporates all the goodness of this material design paradigm. The app is also compatible with the latest Android version, Android M.
Whether you’re a student studying Profit & Loss in your Math classes or a sales executive or even a businessman calculating profit margins, Percentor Margin Markup Calculator is a great and handy tool to have on your Apps list. You can download the Percentor Margin Markup Calculator app from the Google Play Store.
Introduction to Creating UTM based URLs
With social media playing a big role in information sharing, one can share any link on social media with the click of a button. The amount of traffic generated through social media is enormous thereby making it quite a difficult task to monitor the traffic from different social media platforms. But, UTMs make it convenient and easy for you, as a digital marketer to categorize the traffic from different sources and subsequently analyze this data.
If you wish to understand the concept of UTMs and how they ease your work of monitoring traffic from social media, then read on!
Expansion of UTM
First of all, the abbreviation UTM stands for Urchin Traffic Monitor and is used mainly by Google Analytics. UTM is named Urchin Traffic Monitor because this service was developed by Google using Urchin on Demand. Urchin is a web analysis program developed by Urchin Software Corp which was acquired by Google.
Read more about UTM based URLs
Showcase: Akademe Brand Identity Design
Creating a brand identity from scratch, for a client, is one of the most challenging yet creatively stimulating projects a digital agency can work on. These were exactly the sentiments we felt when we sat down to ideate over one of our client’s – Akadame’s brand identity project.
Akademe is a web portal which aims to bridge the gap between those who wish to learn and those who wish to teach. They approached us with a requirement of creating their brand identity. This meant conceptualising their logo, creating their brand book, and designing their corporate stationery and other marketing collateral.
Continue Reading.. http://mapplinks.com/showcase-akademe-brand-identity/
4 Ways to Ensure Website Redesign Doesn't Lower Your Site's SEO Value
Most businesses go in for redesigning of their website without understanding its repercussions, especially the effect on on-page SEO and SEO in general. This is primarily because they do not evaluate their SEO strategy and how it would get affected through a website redesign. Here are 4 ways in which you can ensure your website’s redesign doesn’t affect the SEO value of the website.
Retain On-Page SEO
The key to ensuring the hard work put into on-page SEO is not affected by a website redesign is to literally crawl your site. You can do it manually or even use some tools available in the market. These can be used to do a complete analysis of your website’s SEO and understand the aspects of SEO that are important to be retained. Also, this is a good time to reanalyse the SEO of the old website since you can implement any new SEO techniques that weren’t implemented for the earlier version.
No Index, No Follow
Another aspect of website redesign is to ensure the ‘No Index, No Follow’ checkbox is checked until the test site goes live. This is an important aspect of website redesign which if not followed will result in Google treating the content on the new website as duplicate content. By using the ‘No Index, No Follow’ tag, the test site’s content will not be indexed by Google and other search engines. Once the old website’s data is completely migrated to the new website, then the old website can be deactivated and the ‘No Index, No Follow’ checkbox can be unchecked once the test site goes live.
Ensure Same URL Structure
The best way to ensure the hard work you have put into the SEO work on your old website doesn’t go waste is to retain the URL structure of the old site on the redesigned website as well.. This way, you do not waste precious time implementing 301 redirects from the old site to the new site once it goes live. This prevents any sort of errors that might occur when 301 redirects are implemented for the new site.
Create XML Sitemaps
Creating XML sitemaps and submitting them to major search engines ensures the crawling of data on your website is not paused. This not only helps in your SEO efforts but also directs your website’s visitors to the correct section of the site.
It is important to limit your website’s redesign process to the most essential aspects so you can retain the traffic already arriving on your current website. Following the above mentioned steps will ensure your website redesign will in no way affect the SEO value of your site. In addition to the aforementioned points, there are many other ways as well which will help you redesign your website without letting it affect the SEO value and the existing traffic to your site.
4 Ways to Increase the Visibility of Your Business Using Google+
Google+ is probably one of the most underrated social media platforms for businesses. There are a number of features of Google+ which will benefit your business in a big way. Many people perceive Google+ to be just another social media platform, whereas in reality it is not so. Google+ is a great marketing tool if used correctly by businesses. Below mentioned are 4 ways in which your business can use Google+.
Use Google+ collections to compile posts of a certain category together
When you are posting content regularly on a specific aspect of your business, it makes a lot of sense to use the Google+ Collections feature. This feature lets you compile all the content posted by you on a specific topic in one place, making it easier for your followers to access the content. This is especially useful when you wish to compile all content related to specific campaigns in one place.
Add location details on your business’s Google+ page
Once a Google+ page has been created for your business, the first way you can use the platform for your business is by listing your website. Following this, your business’s working hours, office address and others can be mentioned. This helps boost your presence on search engines (Google specifically) and subsequently affect your rankings in a positive way. Adding an address and a website to look up gives your business an identity and helps people better identify your business.
Use more images in your Google+ posts
The Visuals are used not just to attract the attention of people but also as a part of brand building exercise. Using visuals on your business’s Google+ page helps your business appear on your brand’s or business’s SERP (Search Engine Result Pages). This is a great way to build your presence on search engines. This is possible if your page is locally verified. The better optimized the visuals, greater the chances of your business ranking higher on search engines.
Linkback your Pins to your Google+ page
Linking the Pins on your business’s Pinterest profile back to your Google+ page is a great way to engage with your followers on Google+. When viewers of the Pins posted on your business Pinterest profile come to your Google+ page, they have the option of +1ing the content posted. This gradually leads to more such activities as well as sharing of such posts will lead to Google noticing this activity. This subsequently helps in your SEO efforts.
With these 4 steps, your business is surely going to become more visible on search engines as well as help you increase the number of followers on Google+.
Why it Makes Sense to be Responsive in the Age of the Mobile
The confusion over responsive and mobile versions of websites seems endless, although the differences between the two are quite distinct and easily understandable. As a result of this confusion people tend to question the need for a responsive website, assuming a mobile site version will deliver similar results. Continue reading...
Google Algorithm Change to Accommodate Mobile Searches
Google has recently rolled out a mobile algorithm update to help mobile-friendly websites and webpages to get ranked higher on mobile search results. How are you affected by it, you ask? Read on to know how.
All websites and webpages which are mobile-friendly will now appear higher on the search results list for searches made through mobiles. This can be achieved by ensuring all the web pages and websites are made mobile-friendly. This mobile algorithm update is also linked to Google Apps and other apps available on the Play Store. This mobile algorithm update by Google affects Google searches across all languages.
The positive side of the Google mobile algorithm update is that the desktop searches are not affected by this. All searches made on Google through desktops are ranked separately. Basically, both algorithms work on the respective platforms without hindering the working of each other.
If you would like to find out for yourself how mobile-friendly your website is, all you have to do is take your website through Google’s Mobile Friendly Test. This will determine how mobile-friendly your company’s website is. If it isn’t mobile-friendly, it will tell you what is wrong with the website optimization for mobile searches. These tests can be carried out for every URL connected to your website which would basically mean testing the various web pages within your website as well. This will give you a thorough understanding of the level of mobile-friendliness of your website which will help you understand what changes need to be made to your website.
If your website is not yet mobile-friendly, one way of doing it is to make it responsive. This helps visitors of your website avoid the hassles of horizontal and vertical scrolling to read the website content. Responsive websites easily adapt to the screen size of the device from which the visitor accesses the site. Designing websites to be responsive is one of the most effective ways of optimizing your website for mobile searches.
If you wish to understand more about the Google mobile algorithm update or what is otherwise being referred to as the Mobilegeddon, read here.
8 Social Media Marketing Tips for Businesses
Your business has accounts on popular social media platforms like Facebook, Twitter, LinkedIn, Pinterest. But do you still find yourself looking at better ways of using the features these platforms offers? Here are 8 social media marketing tips for you to implement to improve the results of all social media marketing efforts undertaken for your business.
Facebook is one of the most commonly used platforms for social media marketing of brands and businesses. While you might be using this platform for your social media marketing activities and getting good results as well, here are two tips to enhance and enrich your business’s Facebook presence.
1. What are people talking about your business? Use Targeted Conversations to find out!
When you type a few keywords related to your brand and business, you will find various search results. Of all the search results, there will be a few results which are old posts from people’s News Feed. These help you understand what sort of conversations happen about your business and what people’s opinions about your business are.
2. Use the Poll feature to bring in people’s opinions in groups and events
Earlier, you could create polls from your timeline itself. Now this has been replaced by a ‘polls only in groups and event pages’ feature. This helps you get feedback about events conducted by your company and feedback about other activities conducted.
The social media marketing techniques used on Twitter should be yielding you good results, but going a step further, it is good to do a little bit more to get better results. Here are 2 tips to enhance the output of your efforts put into marketing your business on Twitter.
1. Keep track of those who unfollow you
If you are a business still building your brand in the social media space, especially Twitter, it is essential for you to keep a track of who’s unfollowing you. If influences from your industry feature in the list of people who have unfollowed your Twitter handle, then it is a red alert for you to check your Twitter strategy.
2. Research hashtags before using them
When you are using hashtags in your tweets, it is better to understand more about them. This helps ensure you use hashtags unique to your business, thereby helping you create a solid identity on Twitter. In the future, your customers and potential customers will surely be able to associate the hashtags with your business or brand. Topsy is a tool which you can use to analyze hashtags. It is a free tool which will give you the analysis of various hashtags.
LinkedIn is also used for social media marketing of brands and businesses. The kinds of posts carried out on LinkedIn are slightly different from those on other social media platforms. The social media marketing techniques used for LinkedIn are slightly on the serious, intellectual side. Here are two social media marketing tips to help you utilize the power of LinkedIn better.
1. Add media files to your LinkedIn profile
LinkedIn allows you to add various kinds of media files to your profile. This can be a great way to portray your company’s work to the people out there! Embedding files to your LinkedIn profile is a very simple process. This helps you create a portfolio of your work.
2. Create a Showcase Page
LinkedIn offers a Showcase Page feature to companies. This is part of the Company Page but is also an exclusive section which can be used to promote your products and services. The advantage of having a showcase page is you can have content specific to your target audience. This helps draw the attention of your target audience easily.
Pinterest is a social media marketing platform for businesses belonging to certain industries. Here are two tips for businesses which benefit from having a Pinterest for Business account. This will help further your business’s social media marketing activities.
1. Use URLs which can be tracked but not marked as spam
Pinterest marks shortened URLs as spam. So, when you need to track the traffic coming in from various platforms which includes Pinterest, it is best to use URLs with UTM codes which will help you track the traffic from Pinterest on to your website or blog. This URL will be long, but will not be marked as spam by Pinterest, but since Pinterest URLs cannot be seen by viewers, it is easy to use.
2. Track who Pins from your site
Pinterest lets you find out who Pins from your site. This helps you understand the demographics and interests of the people who view your website. This in turn lets you target your posts as well as better understand what sort of content and resources people who visit your website look for. You can find out who Pins from your site using this URL - http://pinterest.com/source/yourdomain.com/
We are sure these tips will help you create better and more effective social media marketing strategies for your business. Social media marketing is a constantly changing landscape with a never ending stream of knowledge for you to lap up.
Digital Marketing | Web Design and Development | Branding – Mapplinks
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10 Most Common Grammar Mistakes You Should Stop Making NOW!
Irrespective of our profession, we constantly find ourselves drafting reports, sending emails, and creating some content or the other. CEO, MD, or trainee – words, sentences, punctuations, and grammar hound all of us without distinguishing our designations and it’s quite natural for us to make that dreaded typo, grammar or punctuation error.
Read more: http://mapplinks.com/10-common-grammar-mistakes-stop-making-now/
4 Ways You Can Use Instagram to Boost Your Brand's Image
While Instagram is usually overlooked as a ‘not-so-useful’ social media platform, it has the potential to give your brand instant recognition, provided its features are explored and utilized to the maximum.
Instagram as a visual social media platform is not just popular among individuals sharing photographs, but also as a tool for promoting brands and businesses. While Instagram is not relevant for every brand or business out there, some businesses will definitely get a boost, in terms of brand image and creating brand reputation.
The single most common problem facing businesses is driving traffic to their website and in turn getting more conversions or sales. While you might get hits on your website, there is no guarantee they will turn into sales or conversions for your business. You need to create a solid brand image before and build credibility with respect to your brand and business before you can see conversions in large numbers.
It is a given that visuals attract more attention than text. So, there’s no reason why businesses who would do well with an Instagram profile wouldn’t want to encash on this opportunity. Also, Instagram, in the literal sense of the word, makes your business ‘look’ best. Imagine the reactions of your audience when you upload pictures of your products, team members, general engagement images! They’ll be excited to be able to see all of this.
There are many other ways you can use Instagram to promote your brand and business. Here we list 4 ways you can use Instagram to boost your brand’s image.
Use Brand-Specific Hashtags
The right way of putting your business and brand out to the Instagram world is by using hashtags specific to your business, brands, products, and services. This ensures people identify your brand or business with the hashtags they come across with pictures posted on Instagram. This helps create and build brand awareness as well. Ensure the brand-specific hashtags are included in the bio section of your profile as well. This way people will read it when they look at your profile.
Apart from using hashtags that are specific to your brand, use of popular hashtags also helps you develop visibility among Instagrammers.
Use Tagged URLs
When you upload pictures related to your business or products, it is a good idea to insert links to your website in a manner that the URL can be tracked through analytics. This way, you know there is traffic being driven from Instagram to your website and probably resulting in conversions for your business.
Conduct Contests
Instagram contests with some giveaways, unique to your business or the hot favorite of people make for a great brand audience engagement technique. More than the contest in itself, it will be the prizes that the winners receive that will attract your audience toward the contest and your Instagram account in general. Contests where you ask the participants to tag your Instagram account when uploading the entries is a sure way of getting people to notice your brand and get new followers in the process.
Give a sneak peek to your followers
Your customers will be curious to know about the latest products being launched in the market by your company. Apart from this, your audience will also want to a glimpse of behind-the-scene working on your business. So, feed their curiosity with glimpses of your office, which should also ideally include pictures of various teams working.
What are LinkedIn Showcase Pages and How to Create One?
Many companies are yet to understand the utility of LinkedIn Showcase Pages and how to use them effectively. Read to know more about LinkedIn Showcase Pages.
Read more: http://mapplinks.com/linkedin-showcase-pages-create-one/