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Dos and Don’ts of App Notifications to Prevent Annoying Users

App notifications, also called push notifications are short messages that aim to make potential customers aware of an app, product, or service. These messages or app notifications encourage users to revisit a website or application and re-engage with it. The main aim of a push or app notification is to make a sale to their target customers and a way to encourage them to keep coming back for more.

But however good your app pop-ups are, you must never overdo it as it can annoy users and lead them to opt-out of your in-app notifications. In fact, almost 78% of users opt-out from receiving app notifications if it annoys them. But These dos and don’ts of creating, curating, and sending app pop-ups will help you out:

The Dos of App Notifications

Customize your notifications: Multiple types of research suggest that sending impersonal app notifications do not catch the reader's eye. Up to 30% of users even opt out of receiving app pop-ups that do not resonate with them. Ensure your notifications match user interest. Adding their name in the message or using their engagement activity can give you an insight on how to make it seem personal.

Be original and creative: Ensure your in app notifications are authentic and unique. Keep it short, crispy, relatable, and witty if possible. Use the tools at your disposal like emojis, rich images, videos, and audio. If users see that the push notification is coming from an authentic place, they will get intrigued.

Select the right time for sending the app notifications: While getting your message out is important, it is even more important the user reads it. If your user is busy, there is a lesser chance they see the app notifications. This is why there is an ideal time for sending your users' in-app notifications, depending on the type of content and industry you are in. For instance, financial users are most likely to catch the stock market news in the morning because that is when the markets open. Travel, lifestyle, fashion users are more likely to view notifications when they have work breaks.

The Don’ts of App Notifications

Do not push again and again: Nothing is worse for a user than getting bombarded with app pop-ups time and time again, even if the app notifications are relevant. This can make them unsubscribe from your website or uninstall your app. Avoid spamming users, especially if they have opted out more than once.

Do not send lengthy app notifications: The ideal character range for sending app notifications is 25 characters. User attention span gets distracted after a few lines, so ensure whatever you want to say fits within a line or two.

Do not try to hide the intent of the app notifications: Always convey the core reason in your app notifications. You can always leave a surprise element, but your app notifications should not be completely different from what it leads to. Also, do not cram too much information you think is relevant, like other features or deals available on your app. One thing at a time.

Conclusion Following these dos and don’ts of app notifications might help you attract your target customer base faster and prevent them from opting out of your services.

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What Is Omnichannel Marketing and Why Every Marketing Professional Is Using It?

Marketing has always placed the customer at the centre of every marketing strategy. But today, more than ever, the customer holds a valuable place in increasing a brand or company’s reach. This is due to increased competition and an overflow of markets in all sectors. One of the best marketing automation strategies that propel the power of the customer is omnichannel marketing.

Omnichannel marketing is a marketing strategy that combines and uses all modes of marketing to deliver its messages to customers. These marketing mediums fall under digital or conventional channels. They include offline channels like in-store or brochure marketing and online channels like social media, website, mobile SMS, and the like.

Let us find out the reasons why they use omnichannel marketing:

Higher customer satisfaction As omnichannel marketing uses all forms of marketing mediums to get their message across to their customers, they know their customer preferences in and out. Custom user data gets collected from cookies, POS, surveys, emails, webforms, and customer ID setups, among other sources. This data helps companies know what’s working with a customer and what is not, leading to a more personalized design. When customers see messages that they relate to and find valuable, their chances of responding are much higher. It is well known that impersonal, standard messages do not spark interest and are often seen as spam. In fact, 78% of users opt-out from a brand’s alerts if they don’t find them relevant and start getting annoyed.

More return on investment With omnichannel marketing, the customer feels heard and at the centre of everything a brand does. When a brand learns about its customer’s preferences through omnichannel marketing, it can adapt its messages to suit the customer’s changing needs. Having tried every marketing mode, you will know what works with a user and what does not. The data you acquire through demographics, shopping patterns, and engagement levels will help you develop more effective strategies. This, in turn, saves you more money in the long run. A customer-centric company means increased customer loyalty, higher visits and return rates, and ultimately higher sales or return on investment. The profits made can reach heights with omnichannel marketing.

Stronger teamwork Omnichannel marketing also succeeds in automation workflows within your team. While a brand’s marketing team has to work together and integrate all their efforts, teamwork might also be required from other teams for developing and executing strategies, campaigns, and other steps. As everyone will be working towards a common goal and customer-centricity, there will be much more alignment and lesser communication gaps. Moreover, everyone will have access to customer data and offer their unique insights on various marketing strategies. This will help you examine your brand from all angles and lead to a better customer experience.

Conclusion Omnichannel marketing, when used correctly and consistently, increases customer satisfaction and maximizes your profits. While using all mediums possible for marketing might seem like an expensive investment, the majority of the marketing professionals do not think so and adopt omnichannel marketing because it delivers consistent results.