Market To Me

Brian Wohlert - Digital marketing and advertising professional in the Washington DC area.

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Super Bowl 51 commercial extensions across Facebook, Instagram and Twitter

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Good Influencer Marketing and Bad Influencer Marketing

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5 charts: The global state of programmatic now - Digiday

As programmatic continues to grow, marketers are becoming more concerned with its issues. Here are five charts documenting the state of programmatic.

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Why Ralph Lauren's Team USA Uniforms Are Such a Marketing Coup

It really wasn't Ralph's fault. Last week, right after Team U.S.A. took to Twitter to release a photo of what its 2016 Summer Olympics uniforms would look like, the pundits pounced.

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A Face for Wild Turkey? Matthew McConaughey Writes the Ads, Too

The Oscar-winning actor who appears in commercials for Lincoln automobiles is now the creative director for Gruppo Campari’s Wild Turkey bourbon. “I’m an idea man,” he says.

Mila for Jim Beam and now Matthew for Wild Turkey. Anxious to see this work premier in the fall.

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Spotted a couple of the newer Snapchat 3VI ad units in the wild. The Gatorade ad swiped for a longer form video. The Bose ad swiped to a shoppable page. The Captain Morgan ad swiped for a petition sign up. Nice customization!

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Budweiser's controversial last hope to capture millennials was a huge flop

Budweiser's 'America' summer campaign didn't have the impact the beer giant had hoped for.

These results don’t surprise me as this didn’t strike me as an authentic move from the start. It will be interesting to see if they get an Olympic bump. Anyone know if they are an official Olympic sponsor?

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Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz.

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Snapchat is looking at a way to recognize objects in your snaps and serve you related ads

Business InsiderThe patent suggests Snapchat could use image recognition technology to serve up filters related to the objects in your snaps.Snapchat appears

Color me impressed (if they pull this off)

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Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here's How It Works

For $1.19 an hour, you can have more customers than you've ever seen in your life

That escalated quickly!

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Despite what I would scientifically call TONS of earned media, Amazon invested in what appears to me to be a healthy amount of paid advertising around Prime Day as well. I noted ads on Facebook and Twitter and think I heard a TV commercial this morning as well. 

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Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke filters has steadily grown.

What’s your favorite?

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Chicken With a Beef: The Untold Story of Chick-fil-A's Cow Campaign

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn't find out in an email. No phone call came in breaking the good news.

Fascinating story behind the launch of the iconic cow campaign from The Richards Group and Chik-Fil-A and how they used creativity and out of home to create an iconic campaign.

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Tumblr Numbers for June 2016:

44th — Tumblr’s Alexa global rank among websites on June 30, 2016

1.4 billion — Tumblr posts published in June 2016

136.1 billion — Total posts on Tumblr on June 30, 2016

4.8 million — New Tumblr blogs created in June 2016

302.6 million — Total blogs on Tumblr on June 30, 2016

117th — Tumblr’s rank for iPhone free app downloads (U.S.) from the App Store on June 30, 2016

128th — Tumblr’s rank for Android free app downloads (U.S.) from Google Play on June 30, 2016

Sources: Alexa.com for rank, Tumblr’s about page for blog and post numbers, and App Annie for app downloads ranks. See previous Tumblr Numbers.

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Tumblr stats update.

Happy 4th everyone!

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Advertisers prefer Instagram to Twitter for two main reasons

This story was delivered to BI Intelligence...

I would have gone with visual nature of the platform and Facebook targeting data, but that’s just me.

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Society has been disrupted by the Millennials, and the Founders will be the ones charged with resolving it.

Visual, mobile, engage and share.

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.