When Sam first offered Pete a cigarette, he immediately refused it. His family had always been antismokers, and had taught Pete the 'evils' and dangers of smoking.
"Hey, I wouldn't want to push you, Pete", said Sam, laughing at Pete's instant refusal. They both had a joke about it, and Sam lit one as they continued to chat.
"It's not something I'd ever want to do", said Pete. "Oh, you don't know what you're missing", Sam laughed as he took a deep drag on the Red, and released two distinct jets of smoke through his nostrils. He glanced at Pete and winked with a grin. It was something in Sam's wink that gave Pete a slight jolt that he didn't understand.
As they continued to chat before they went to the next lesson, Sam looked directly at Pete and said "Are you sure you don't want to try one?",... half jokingly, but still testing the level of resistance.
"Yeah, of course I don't want one", replied Pete, slightly irritated by being asked again. Sam lit another Red, tossed his head back as he inhaled deep and let out the smoke jets in front of him.
Pete noticed how Sam was holding the Marlboro Reds pack in a way that the logo was facing him. The strong red, white and black imagery. That clear word 'Marlboro' across the front, as he read it... and read it again... and read it again as Sam held it there.
Sam held a serious gaze upon Pete as he noticed Pete's eyes fixed onto the pack that was held so clearly for him to see.
Sam diverted from the small talk, suddenly saying "You know just trying one wouldn't mean anything. If you've never tried it, at least you'd be able to say with some authority how much you hate it after you've tried one."
Pete had forgotten what they'd been discussing. "Nah, it's fine. I really don't want one."
Sam grinned again. "We'd better get to class.
That evening, Pete had a weird dream that he was in some church, flanked by two figures. On one side of him was an angel calling to him. On the other side of him was a dark figure dressed in leather, grinning and holding a pack of Marlboro in front of him as he smoked. Just the way Sam had been holding it in front of him.
"Come on, Pete" said the figure. "You really have no idea what you're missing. Pleasures you couldn't even imagine. You only need to try one, then you'll get it. You're missing out on so much."
Pete woke from the dream with a start, and sat up in bed. He'd wanted to take one from the dark figure in the dream. It had felt erotic and intense. He got up and went for a piss to try and shake the impact of the dream from his head. Got back into bed and tried to get back to sleep.
The next day at school, he saw Sam across the room in the class. As the tutor droned on, Sam glanced over to Pete and gave him a friendly nod.
As the class ended and they all left for a break, Pete felt a pat on his back. It was Sam. "Hey Pete. I hope you didn't think I was trying to push you into having a cigarette yesterday. I was just fooling around." Pete didn't reply, as his mind was confused and disturbed after the dream. Should he tell Sam about it? Sam had only started talking to him a few days ago, and although Pete felt a bond forming, he didn't feel he knew Sam well enough to confide in him about some dream he'd had.
"Let's go in here" said Sam, as he directed Pete to a small study room along the corridor. Pete followed, curious about what Sam had in mind. He closed the door, away from the other students, and they sat at the single table there.
"Was there something you wanted to tell me, Pete?", as he looked at him with a slight smile on his lips. Pete didn't know what to say.
Sam took out his pack of Marlboro Reds and held them in his hand, with the logo facing Pete... just as the dark figure did in the dream. As Pete looked at the pack, his hand moved forward, fingers trembling, and took a cigarette from the pack that summoned to him.
Sam's slight grin turned into a wide smile. This was the beginning. It always starts the same with each new recruit. Pete was just one more being added to Sam's portfolio. That's all he was to Sam. The only reason Sam befriended Pete. Pete will present Sam's name at his next meeting with his Leader, and it'll take about three or four weeks of building up Pete's smoking routines, developing a bond, breaking resistance to Sam's influence, and beginning the initial processes of addiction and indoctrination for Marlboro.
After four weeks, Pete will be primed and ready for his first visit to the Friday evening Marlboro Youth Club (MYC) where he'll be introduced to the basic level activities. After the first visit, they ALWAYS want to return the next week. The beginning of a carefully designed life-transforming process.
By six months, Pete will be a fully fledged heavy smoker and Marlboro devotee, indulging in all the activities and rituals of the MYC, and will begin recruiting for his own portfolio of converts for Marlboro and the Cult.
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