Sales, Marketing, Branding

Thoughts, views and tips for sales and marketing. Everything from Sales CRM to marketing automation and branding.

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Customers Want Support The Easy Way - Fibotalk Blog

Businesses striving to offer amazing customer service, take a note of this. I recently ordered for food online. I waited beyond the promised delivery time, and then to find the delivery status held the phone Read more…

Customers now prefer to chat and get answers within seconds after the question is asked.  Customers are increasingly adopting digital channels especially for simple or straightforward queries. Web chat provides a low-friction channel to interact with the customer support team.

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What is a website chat software?

According to Fibotalk, customers now prefer to chat for support and get answers within seconds after the question is asked. Website owners and admins can embed a chat software on website which allows the website visitors to start a conversation with the support team in real time. Hence, it is also known as a live chat software or commonly referred to as a website chat tool.

Fibotalk is a chat software which can be easily integrated with the website as well as with the chat on various social media channels. That allows customer support teams to monitor and manage live chats from one single dashboard.

Chat software not only improves the customer experience, but also aids in lead generation. While browsing your website, prospects

and customers will have questions about your product or service. With live chat option right there, you can answer them immediately while the buyer is still on your

website and making a decision.

Check out the features of live chat app by Fibotalk and sign up for free trial without giving your credit card details.

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Improve customer experience by adding live chat to website

A chat software, when embedded in website, allows businesses to talk directly to their site visitors. Best part is that this communication happens in real time.

Enabling this feature doesn't take more than few minutes. All it takes is a small script to be added to the website. If you have a website on platforms like Wordpress, Shopify, Square Space, etc, then this script can be directly embedded in the framework code which is accessible to users.

Here are the steps to add live chat to website.

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How Does Lead Management In CRM System Increase Sales? > Cymetrix Software Blog

Leads are nothing but just potential prospects. They need guidance and nurturing at every step to become sales-ready. Neither every lead deserves that attention, nor it is possible for sales team to do so. Lead management in CRM is the right solution.

Leads are the lifeblood of any business.

But just by increasing the lead generation, your business may not be able to increase sales revenue.

Leads which have interest in your offerings may be clueless about the next steps. More often than not, leads require nudging, guidance and prompting until they become sales- ready leads.

What is lead management?

Simple way to define lead management is that it is a process of systematically making acquired leads sales-ready.

Leads are potential customers who may buy our product or service in future. But it’ll be wishful of businesses to expect that the moment you acquire a lead, it converts and brings sales revenue. Some leads may not have the problems or challenges which could be solved through your offerings. Some may not be ready to make a change to solve those challenges.

Lead management is the process of educating, guiding and following up with leads to make them ready for purchase.

Read more to get more insights about lead management software to increase sales

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What is Inbound Marketing In Digital Marketing?

The term “inbound marketing” was coined by HubSpot CEO Brian Halligan in 2005.  Inbound marketing or pull marketing is the process of attracting buyer personas via content creation before they are even ready to buy.  It's considered to be consumer driven as the marketers create compelling content to capture the attention of a relevant audience to your brand. The tactics include publishing blogs, podcasting, content marketing, SEO, newsletters, etc. If implemented properly, Inbound Marketing will be beneficial to your business by keeping your funnel full of qualified leads.

Learn more about inbound marketing here: http://bit.ly/2sj5daF

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B2B lead generation in online space

What are the top B2B lead generation marketing techniques? Smart marketers are aware that there is an interesting shift in the way prospects esp. in B2B space have started interacting with business websites. So they are not just focusing on implementing marketing tactics, but also aligning the website with that approach. Read more about the role of website for generating B2B leads and an introduction to top 3 marketing strategies for B2B lead generation.

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Excel is a powerful tool to achieve what it is designed for. But using spreadsheets to perform CRM functions comes at a cost for the business, which is much higher than what they save by using Excel as CRM.

When it comes to sales process management, as a business owner or sales manager ask yourself,

“Saving more money or Making more profit – What is my business priority?”

You can definitely save money by using spreadsheets to manage client database. It can also make you look good in front of the cost-conscious higher management or in your own report card esp. if you’re the owner.

However, there are two things to consider:

A CRM is not just contact management.

Saving money by incorporating other functions of  CRM in Excel could actually cost you more. 

A lot of the businesses use or assume that a CRM is nothing more than a client database management system. However, benefits of CRM system go way beyond that. 

Read More excel vs CRM

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3 Reasons to switch your Salesforce from Classic to Lightning today! (Posts by Cymetrix)

Salesforce has been a pivotal tool for many businesses in making sales, keeping customer records and all the things great! But ever since Salesforce has put out Lightning, a lot of the old customers h

Salesforce has been a pivotal tool for many businesses in making sales, keeping customer records and all the things great! But ever since Salesforce has put out Lightning, a lot of the old customers have been skeptical to change from Classic to Lightning.

There has been a lot of changes from the previous version of Salesforce, but most of them are positive and can really be the difference in increase your numbers in business.

So, today we are going to talk about what are some of the iconic changes between the two versions and why Classic to Salesforce Lightning migration is the right step. Read more

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Live chat

Live chat is a tool that can have a monumental impact on your lead generation, sales and the quality of customer support if implemented right.

If you own a Wordpress website, irrespective of whether you’re selling a product or providing services, adding a live chat can make the difference.

There are multiple ways to reap benefits by adding live chat plugin on your Wordpress website.

73% people find live chat as the most satisfying way of communicating with a business.

So, imagine the delight you can offer by just installing a live chat on your website!

Here are 3 of the benefits you get when you add a live chat plugin on Wordpress website Read More

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What is Inbound Marketing | Inbound vs. Outbound | Pillars of Inbound Marketing

What is inbound marketing, how is it different from traditional advertising methods and what are the components or pillars of a successful inbound marketing strategy?

Marketing is one of the most significant and relevant practices in the world of business. Ever since the concept of business started, marketing has been a major part of it.

Whether a business sells a product or services, they need to “get the word out there”, which is what marketing essentially is.

Before the information age, marketing was just printing flyers, putting hoardings and banners & advertising on radio. Then came the information age with the introduction of televisions, and radio became more common. This gave birth to the world of visual advertisements.

As the information age grew into computer or what we call digital age, the possibility of reaching out to people became even bigger. Reaching out to get people’s attention to market a product or service is called outbound marketing today. You can also call it traditional marketing or simply marketing.

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3 Simple ways to use live chat for B2B lead generation

Simple ways to use live chat for B2B lead generation

11/22/2018, 06:50By Robin Smith0 comments

Lead generation is the most vital thing for any business. And when it comes to businesses catering to businesses (B2B), leads become even more important as each lead can turn into a customer, and in the B2B setting, transactions are big compared to B2C businesses.

So, every potential lead can be a source of generating high amount of revenue!

Capturing leads is not an easy task, especially when you don’t have a live chat on your website.

A live chat is an extensive tool, which is known to be the game changer in lead generation. read more

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Live Chat For Lead Generation: Strategies to Garner More Leads | Fibotalk

Understanding live chat’s features and strategizing them to gain leads can be the difference between you and your competitors. How to get more leads using chat?

Most of the online businesses agree that live chat is an essential tool in not only providing exceptional customer service but also in capturing leads and improving sales conversion. there is lot of information available about why a live chat is needed for lead generation but not how you can increase your leads using the live chat features. There are some live chat strategies to garner leads for your business. Read more

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Penzu

Free personal journal and online diary.

When a business invests in a tool for business, it’s obvious that they expect a return on that investment. A lot of the online businesses are still skeptical about investing in a live chat. It’s quite understandable when you don’t know what you’re going to reap after investing in it.

How does a tool like live chat can increase your ROI?

In a nutshell, ROI can only be increased, if the live chat helps you reduce your support expenses and increases your conversion rate.  Read more

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Penzu

Free personal journal and online diary.

When a business invests in a tool for business, it’s obvious that they expect a return on that investment.

A lot of the online businesses are still skeptical about investing in a live chat. It’s quite understandable when you don’t know what you’re going to reap after investing in it.

So, how does a tool like live chat can increase your ROI?

In a nutshell, ROI can only be increased, if the live chat helps you reduce your support expenses and increases your conversion rate.  

Read more

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Integrated Digital Marketing for Real Estate : Case Study - Blog | OH! Design Studio, India

Real estate online marketing case study by OH! Digital – the digital marketing cell of OH! Design Studio. Our work with Spacio Realtors LLP included

The Objectives:

Spacio Realtors wanted to leverage online marketing for lead generation and increased online visibility. The branding objective was to be perceived as Mumbai’s real estate experts providing all real estate related solutions under one roof.

Read More

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Salesforce Development Services

Accelerate force.com development with Cymetrix with SAlesforce development services by Cymetrix Software. Cymetrix has a team of SFDC certified developers in USA as well as an offshore Salesforce development team in India. That enables us to offer cost-effective solutions to our customers. For Salesforce development services, contact Cymetrix Software

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Planning to use live chat on your website to generate more leads?

Once you add the chat, here are 3 tips to use the chat tool for lead generation:

1. Stay logged in to the Fibotalk website chat software dashboard as an agent. Whenever a visitor initiates a chat, you’ll get notified via the email and through a sound notification. Answer your visitor’s questions and do take the email id and phone number along with the name and store it as a contact In the tool. There you go! You have a lead who you know has shown interest in your services/ products.

2. You can also proactively initiate the chat with a visitor if they are browsing a specific page where you think will be a good idea to offer some discounts on the fly. That is a very good lead generation tactic using the live chat.

3. Add chat on your 404 page. Instead of getting discouraged and exiting the site, visitor can use the live chat to find the information she is looking for and stay on the website.