Reputation management for non-profits
Last month I presented at the Canada East IABC Business Summit in Ottawa on reputation management for non-profits in the age of social media. I will be creating a new workshop on this topic for the World Conference of IABC in June 2013. In the meantime, I thought I would post a few links to blog posts highlighting some of the themes that people took away from the Ottawa session.
Donna Papacosta, Trafcom Communications, regularly posts highlights from professional development events along with lots of other great content on podcasting and content curation. I find her overviews very useful as it always gives me some new insight into a speaker or colleague's thinking. Later, if I come across their name at another conference I feel better able to make my choices when there are multiple concurrent sessions: http://trafcom.typepad.com/blog/2012/11/highlights-from-the-iabc-canada-business-communicators-summit.html
Sue Johnston, with whom I worked in preparing her great book for publication last winter, kindly included a link to my column on keynote speaker Darrell Bricker's opening address for the Business Summit. Sue provides a great overview of the summit and includes other great links: http://itsunderstood.com/2012/11/iabc-canada-business-communicators-summit/
Sue also included a link to Epilogger's compilation of the tweets associated with the Canada IABC Business Summit hashtag: Epilogger #cdnIABC2012
Mohammad Al Azzouni offered a comparison of two sessions, mine and Anick Losier of Canada Post (Communicating in times of crisis). I found it really interesting to see our content contrasted in this way. It certainly gave me some new ways to think about reputation management: http://www.gnowit.com/blog/brand-management-during-times-of-crisis/
Photo credit: MS Clip Gallery









