The conversation that’s taking place in the mind of EVERY one of your prospect’s revolve around two major points. 1. There’s a problem they have, and they don’t want and 2. there’s a result they want but don’t have Now believe it or not, there is actually a marketing formula we follow. It takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell. It’s called the Conversion Equation, and it looks like this: Interrupt Engage Educate and Offer The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline... and it MUST address the problem your prospects have that they don’t want. The Engage Is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate Is the information you provide... either verbally or in writing... that presents evidence to your prospects that you and your product or service are superior in every way to your competition. Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position. So the question is, what makes your business different? Do you know? Comment below. #PurposeDrivenLiving #PrincipleDrivenMarketing (at Philadelphia, Pennsylvania) https://www.instagram.com/p/CY7GMxLlCf6/?utm_medium=tumblr