With Facebook's current active user population at 1.1 billion, social media has increased in popularity and has changed the way people communicate as sharing personal information online has become the norm, and differs almost completely from face-to-face communication. We are now able to control our self-image and online presence through Facebook and change the perceptions and impressions we have on others. With social media now embedded in our daily lives, has it come to individuals being more happy and satisfied with their social lives and general well-being while being online where they can edit themselves, than being offline where they cannot?
Recent studies show that the main motivation behind the use of social media is the need to connect with others however, whether Facebook is able to facilitate social interactions that are healthy and satisfying, have been debated numerous times (Rauch et al, 2014). Chou and Edge (2012) say that "people's Facebook profiles affect others' impressions towards them" therefore people feel the need to control their online profiles and present them in a way that benefits and highlights themselves as to impress or to not disappoint. It was revealed in recent studies, particularly among heavy Facebook users and users with low social skills, that depression, stress and loneliness are associated with Internet use (Chen & Lee, 2013). With the option of being able to edit or showcase ones better self on the internet, it has raised questions as to the effects and benefits that Facebook has on individuals life satisfaction as well as the psychological issues that Facebook may create amongst some users of the social networking site in comparison to face-to-face communication.
The postings of individuals opinions, emotions and activities take away the need to "engage in real-life communication" (Chan, 2014) because Facebook is regarded by many as "their window to the social world" (Chan, 2014) and has become imbedded in their lives as an everyday-life medium (Stieger et al, 2013). A majority of users on Facebook and other social networking sites report that their social interaction needs are being met when interacting online as well as an increased sense of confidence and self-esteem (Rauch et al, 2014), however some report of an addiction to social networking sites (Stieger et al, 2013) and lower life satisfaction because of lack of intimate social interaction that comes with online communication (Rauch et al, 2014). On the other hand, individuals high in social anxiety prefer the benefits of online relative anonymity and safety over face-to-face communication (Rauch et al, 2014). This may be because Facebook allows the tailoring of ones self-presentation in order to control the impressions one gives as well as edit and select the look of particular characteristics of the individual to "make desired outcomes that can still be attributed to ones offline image" (Wang, 2013). Individuals engage in self-presentation by posting content more socially desirable so to promote their well-being and gain rewards such as friendship, power, approval (Wang, 2013) and to "maintain or create social capital" (Chou & Edge, 2012). However, the perception that some individuals have of others lives and online presentations can negatively effect the perception they have on their own lives.
The perception of "they are happier and having better lives than i am" (Chou & Edge, 2012) comes directly from individuals sharing only the selected positive moments in their lives and other individuals negatively seeing it as 'they are living better lives' than themselves, leaving them more vulnerable to a distorted perception. Results from a study by Chou and Edge (2012) show that individuals who interact off-line more with their friends are less persuaded than those who don't, that the lives of others are happier and better then their own. "Self-presentational theory assumes that individuals will consciously manage their self-image or other identity-related information in social contexts." (Chan, 2014) meaning that on Facebook, individuals will, depending on situation or needs, portray themselves appropriately with the goal to "gain social approval or avoid disapproval from others" (Chan, 2014). Self-presentational motivations that are related to Facebook use, as well as Facebook-related social comparisons, are largely responsible for social anxiety (Rauch et al, 2014) which results in less face-to-face communication and lower life satisfaction.
Is Facebook a healthy alternative to face-to-face communication when individuals are controlling their self-image and editing what they say? The research results on the positive or negative relationship between Facebook and psychological and social well-being have been mixed. Results show not only a bad relationship between Facebook and individuals well-being, resulting in depression and anxiety, but also a positive relationship, resulting in higher self-confidence and self-esteem. Individuals will portray themselves online in a positive way, to look and feel better but however, will think negatively on their own lives when they see other individuals profiles as being better than their own. Wether Facebook has a negative or positive effect on ones social life or psychological well-being, really depends on the individuals personal characteristics and wether they chose to portray themselves online realistically or lull themselves into a falsehood of a perfect life.
1. Chan, T.H. (2014). Facebook and its effects on users' empathatic social skills and life satisfaction: A double edged sword. Cyberpsychology, Behavior, and Social Networking. 17(5): 276-280. doi:10.1089/cyber.2013.0466.
2. Chen, W., & Lee, K.H. (2013). Sharing, liking, commenting and distressed? The pathway between facebook interaction and psycological distress. Cyberpsychology, Behavior, and Social Networking. 16(10): 728-734. doi:10.1089/cyber.2012.0272.
3. Chou, H.G. & Edge, N. (2012) "They are happier and having better lives than I am": The impact of facebook on perceptions of others' lives. Cyberpsychology, Behavior, and Social Networking. 15(2): 117-121. doi:10.1089/cyber.2011.0324.
4. Rauch, S.M., Strobel, C., Bella, M., Odachowski, Z., & Bloom, C. (2014). Face to face versus facebook: Does exposure to social networking web sites augment or attenuate physiological arousal among the socialy anxious?. Cyberpsychology, Behavior, and Social Networking. 17(3): 187-190. doi:10.1089/cyber.2012.0498.
5. Stieger, S., Burger, C., Bohn, M., & Voracek, M. (2013). Who commits virtual identity suicide? Differences in privacy concerns, internet addiction and personality between facebook users and quitters. Cyberpsychology, Behavior, and Social Networking. 16(9): 629-634. doi:10.1089/cyber.2012.0323.
6. Wang, S.S. (2013) "I share, therefore I am": Personality traits, life satisfaction and facebook check-ins. Cyberpsychology, Behavior, and Social Networking. 16(12): 870-877. doi:10.1089/cyber.2012.0395.