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Mastery Journal Assignment: Month 11 Final Thesis Project

The final month of my mastery journey at Full Sail University has encouraged me to journey forward and accomplish the goals I have set for myself as a Digital Media Producer. The final course in my journey is the Final Project and Thesis.

The first week’s lessons were:

· Academic Style Guides

· APA Bibliography Guidelines

· Four Models of Public Relations

· Media Effects Theories

Those lessons prepared me to complete my thesis development assignment and discuss public relations theoretical frameworks.

In week two the lessons were:

· Social Media Branding

· Scaling Social Media Engagement

· Abstracts and Executive Summaries

Those lessons prepared me to write my thesis abstracts and executive summary, along with discuss and improve my social media presence on key sites like; Facebook, Twitter, and YouTube.

In week three my assignment was to create a Pecha Kucha presentation for Marc Jaye’s The Blue Note Sessions project. The discussion assignment required me to create a resume and cover letter for the type of career I want to have upon graduation. The following lessons prepared me to complete the assignments:

· Building Powerful Resumes

· Writing the Cover Letter

· Careers in Public Relations

· Visual Resumes

Each week the virtual class recordings helped me understand how to complete my assignment and discussions and week four entertained me with a clip from Kool and the Gang song, Celebration.

Week four’s lessons were:

· Wordpress Design Guidelines

· Wordpress Categories and Tags

· Web Optimization

· Improve Your Wordpress Navigation

· Professional Content Placement Standards

Those five lessons helped me complete my final thesis paper, and discuss my fellow classmates online portfolio and website.

I am glad I chose to earn a Master of Arts in Public Relations from Full Sail University. I will encourage any person looking to get key skills in this field to attend this college. The instructors will challenge you with their curriculum, and strategies to help you complete your final thesis capstone project.

Reference:

Full Sail University. (2015). Public Relations Careers. Retrieved October 24, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters/careers

Mastery Journal Assignment: Month 11 Online Media Room

Month 11 has come and gone at Full Sail University, and the Online Media Room course has to be one of my favorites in my Public Relations Master of Arts degree program. I love digital media production and this month I learned so much about building an effective online media room. Full Sail University has a great curriculum for this course, and Professor Lee’s curriculum prepared me to finish strong and have a great capstone project media room.

I learned about the best practices, discussed different online media rooms, and created a branded capstone page for my client, Marc Jaye. I was provided with key insights to website framework setup, content and layout, and lessons on how an online media room improves communication.

In week two lessons on building online relationships, inbound marketing, and inbound for startups helped me gain further insight on designing and delivering effective presentations. Tutorials on how to create keynote presentations using Apple’s Keynote, and a tutorial on inbound marketing further groomed me to complete the assignment on creating a video snapshot of my capstone project.

Week 3 provided lessons on how to content market, build content strategy, and successful content marketing tactics. I watched a great video on content strategy that helped prepare me for the assignment of creating content strategies for my capstone project, and even evaluated my peers snapshot video. Although I had a lot of information to review, understand, and implement, it was great to piece everything together on my capstone page and see how far I have come in this course.

Week 4 continued to impress me with more lessons on the social media relations media room, and I learned how to aggregate content using Storify. This class met and exceeded my expectations due to the lessons, tutorials, and class overviews that allowed me to grasp what was needed to move forward into month 12 and later graduation with a Master of Arts in Public Relations degree.

Reference:

Full Sail University. (2015). Public Relations. Retrieved September 25, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters

3173 Media. (2015). The Blue Note Sessions Online Media Room. Retrieved September 25, 2015 from http://3173media.com/thebluenotesessions/

#Full Sail University Public Relations Masters Degree #Online Media Room

Mastery Journal Assignment Reputation Management Strategies

Looking back on month 10 in Full Sail University’s Public Relations Master of Arts program “Reputation Management Strategies” course there were a lot of lessons and assignments that were very helpful to me as an up and coming PR professional. In the first week I had a reputation assessment assignment where I had to view my capstone client’s company identity, constituent groups, and measure their image and reputation. Week 2 I did an online reputation assessment and viewed whether their comments were positive or negative.

My favorite assignment came in week 3, called “Crisis Communications”. That assignment called for me to create a press release for my capstone client that could be used by my client’s Crisis Communication Team. The assignment required me to follow the guidelines, rules, and requirements I learned in previous classes regarding writing an effective press release and I had two options; I could create a template press release that included holding statements completed with specific information relevant to a particular crisis or situation.

Option two was to create a press release for a specific scenario regarding a crisis my client could possibly face. I chose option 2 since my client is releasing a new CD on his website. The crisis he could face is a website glitch where buyers of his CD could get double charged on their credit or debt card.

Learning about the best practices for crisis communication, proactive crisis communication planning, and who should be in my crisis team will help me when I venture into this field as a professional. This month’s course gave a clear understanding based on case studies what could happen in a crisis, and how having a plan, and knowing what to do can help me when one occurs.

I have increased my knowledge in how Web 2.0 sites like YouTube, Facebook, Twitter, and a blog impacts crisis communication. The new ground rules taught me that people expect information to be available and instant. I want to be able to respond to specific questions and requests, along with monitor the web, and engage my client’s audience in a positive way.

Reference:

Full Sail University. (2015). Master of Arts Public Relations. Retrieved August 30, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters/courses

Mastery Journal Assignment Event Marketing & Production

The month of August has arrived which signals the end of my eighth class at Full Sail University’s Public Relations Master of Arts course, “Event Marketing & Production”. The course instructor, Dr. Painter, has an excellent curriculum and I really appreciate how quickly he graded my assignments. Dr. Painter gave me quality feedback helped me understand what I can improve on and highlighted what I have done right.

The assignment overviews and resources set the tone for what is expected and having the “Readings and Resources” links along with what the lessons are helped me understand what I have to understand and complete each week. Week 1 was great because I learned about event leadership and production, five steps to a successful event, event marketing, and watched a recording about what my discussion and assignment will entail.

Week 2 has lessons on how to pitch an event, conducting effective interviews, the experience economy, and interview essentials. For my discussion I made a Smore flyer for my webinar and the program was easy to use. My assignment was to produce a promotional report for an event marketing and production professional, which was challenging and fun at the same time.

Week 3 was also challenging I had to draft a peer-review and revise the plans for my capstone PR campaign. The lessons in week 3 were on event plan and design, event presentation and professional delivery, designing effective slide presentations, crowd funding events and webinar best practices. My assignment was to plan, promote, and produce an online event or webinar. The webinar had to be between 10 and 20 minutes and be curated on my website.

Week 4, the final week of Event Marketing & Production class had a lot of assignments to learn ranging from learning about social media event marketing, inspiring action at live events, and programs like Adobe Bridge. I chose to create a flyer using Photoshop for the artist I’m promoting for my final project and I’m hoping it turns out well. I know that graphic design isn’t a strong point of mine so I chose to step out of my comfort zone to turn a weakness into strength.

Overall I believe this class more than met my expectation and again I’m thankful to have an instructor who gave me quality feedback that will help propel me into month 9, “Reputation Management Strategies”.

Full Sail University. (2015). Master of Arts Public Relations. Retrieved August 2, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters

Smore. (2015). Beautiful and Easy to Use Newsletters. Retrieved August 2, 2015 from http://www.smore.com

3173 Media. (2015). The Blue Note Sessions Image. Retrieved August 2, 2015 from http://www.3173media.com

Mastery Journal - Market and Consumer Research Analysis

#Full Sail University Public Relations Masters Degree #FullSail.edu

Mastery Journal For Social Media Metrics and ROI

#fullsailuniversity

Mastery Journal - Innovative PR Tools and Resources

When I look back on my mastery journey at Full Sail University in the class of Innovative Public Relations Tools and Resources I am confident that I have a firm grasp on how to use social media resources a lot better than when I started.

In week one I learned about social media content and branding and saw a great video lecture about “Old v. New PR with Social Media”. I also had to create a brand story video and that was very challenging since I had a lot to say but had to make it two minutes long. The discussion assignment about critical thinking and viral videos opened my eyes to different ways to make a campaign video and how to touch the soul of my audience.

In week two and three I learned about understanding social networks, what’s trending now in social media, and characteristics of social media. The assignment in week two taught me how to use HootSuite and it’s a great tool especially for PR professionals. Week three taught me more about HTML 5 and apps, along with bridging the digital divide with mobile devices. I even did a review of Dropbox.

Since I’m a hands-on-learner working with these tools have increased my worth to my clients and love to share new ways I can assist them in reaching their goals. Social media has gone global and anyone with an Internet connect can find information, share information, and create informational resources for the masses. My job is to work on bridging the gap between my services and clients to enable a positive reaction, outcome, in some cases monetary gain.

In week four I had to create a social media strategy for the future as well as a media page for my website. I love what I do, and with my education in IT, Radio Broadcasting, Digital Cinematography, and Public Relations I plan to provide a great digital experience for my publics.

WB Suhail

References:

Full Sail University. (2015). Retrieved March 28, 2015 from http://www.fullsail.edu

Full Sail University. (2015). Master of Arts Public Relations. Retrieved March 28, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters

Mastery Journal For Writing for Interactive Media

When I reflect upon my fourth month in “Writing for Interactive Media” I am confident that I have a better understanding of topic identification, interactive storytelling, thematic structure and development, and narrative and explanatory journalism. My instructor Meredith Cochie has a great curriculum filled with useful information that I can reflect upon throughout my new media career. The weekly assignments were challenging and with all the digital and media references and materials I was given I knew I would do well in this course.

As one who loves to watch training videos I found it refreshing to have my virtual class archive available shortly after Tuesday’s class. The videos on Lynda.com that taught me how to write a press release, and search engine press releases gave me a better understanding of how it must be done in order for it to be effective. The tutorial that shows how to tweet like a pro is priceless especially since I do not tweet a lot.

I had many reasons to choose the Public Relations Master of Arts degree program at Full Sail University, and learning Google Analytics is key when it comes to understanding intelligence events, real-time visitors, my audience behavior, and conversions will increase my ability to understand my website’s traffic. My goal is to become a campaign fundraising manager for independent and feature films as well as select products and services that startups are looking to launch.

I would recommend to anyone looking for a firm grip on how to write for interactive media and public relations to take a look at the outline of this course. Mastering narrative principles by examining new ways of telling narrative, and interactive stories and visual and digital media is a great skill to have and I’m thankful I am involved in this course.

There were a total of 66 activities in this month’s class and it definitely met my expectations. In fact this course exceeded my expectations were when I saw the syllabus. I am a fan of structure and most importantly a structure I respect. This course gave me the tools to succeed as well as a lot of information I can reference when I’m in doubt.

WB Suhail

Reference:

Full Sail University. (2015). Legal Aspects of Media. Retrieved March 1, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters/courses/writing-for-interactive-media-NMJ-520

Full Sail University. (2015). Master of Arts Degree - Online. Retrieved March 1, 2015 from http://www.fullsail.edu/degrees/online/public-relations-masters

#fullsail.edu #masterofartsinpublicrelations #writingforinteractivemedia

Legal Aspects of Media - Mastery Journal

When I reflect on what I learned over this past month’s“Legal Aspects of Media” course at Full Sail University I become confident that I have a firm grasp of preventing legal issues in media. Being able to avoid as well as address legal concerns regarding content and intellectual property will put me into a position to be a strong asset to my team, company, or whomever I represent. I consider myself to be a strategist and this course material is something I will reference when I’m in question or have a concern regarding publishing content.

The first of this four-week course started off with reading about media law. Being a visual learner I can appreciate being able to watch videos gain a stronger understanding of my assignments. Watching videos about accessing government proceedings and recordings were an excellent way to learn how to make a FOIA request. The videos about intrusion and invasion of privacy were a great way to cap off my first week of class.

When I think about my favorite assignment from this course one in particular stands out and it comes from week 3, “Copyright Registration and Search”. Copyright is very important in the field I’m pursuing in film and multimedia, and learning how to research copyrighted material is key. Understanding the correct way to complete a Copyright Registration Form is key when it comes to ensuring intellectual property is protected.

Learning how to read a judicial opinion, and understanding the elements of defamation and corresponding defenses really opened my eyes about how I can prevent myself from being part of a lawsuit. It was also great to learn the difference between defamation for public officials and figures versus private persons. Being provided with key links about each state’s defamation law will put me into a position to see how Georgia differs from my home state of California.

This course met and exceeded my expectations because of the plethora of knowledge and resources I was provided and again, the video lessons were key in raising my level of confidence. When it comes to copyright, the FTC, advertising and marketing on the Internet, defamation, the Legal Aspects of Media course made me feel like I can be a great master of media.

WB Suhail

Reference: Full Sail University. (2015) Legal Aspects of Media. Retrieved February 1, 2014 from http://www.fullsail.edu/degrees/online/public-relations-masters/courses/legal-aspects-of-social-media-and-public-relations-SMR-520

#fullsail.edu #legalaspectsofmedia #foiarequest

Mastery Journal Assignment

My second month’s journey towards a Master of Arts in Public Relations at Full Sail University took an interesting turn during the class, “Public Relations in a Digital World”. I had a lot of videos to watch and that suits my learning style instead of reading a lot of content. I love digital assets and this course had me engaged and not feeling overwhelmed with what I had to learn and implement.

Watching weekly videos and working digital assets increased my confidence and understanding of what I needed to do to complete my assignments. In the first two weeks I learned about influence, brand promotion, writing in APA Format, and why having strategic objectives are important. In my second week I created 3173 Media and registered the domain name 3173media.com from WRKIN.COM. I chose WRKIN.COM since they have great Internet products and services. I installed Google Analytics on my new website and saw some interesting data that I will learn more about in the coming months.

Over the next week I worked on creating my responsive website and Internet strategy for 3173media.com. I also had to write a press release, create social media accounts, and post a tweet about WRKIN.COM. Learning how to monitor my social media using HootSuite seems like it will indeed be an asset and that is something I can appreciate.

In week 4 the discussion about what I need to do to promote my brand challenged me to create a strategy that I should follow for social media success. By learning when the best time to post a status update, tweet a message, and why I should link and connect with people will help me become a master of PR in a digital world and increase awareness for my website and multimedia skills.

To sum up my month in this course I will say I’m impressed and look forward to some time off to utilize the tools I learned and tweak the website I created.

WB Suhail

Reference:

Full Sail University. (2014). Public Relations In A Digital World. Retrieved December 21, 2014 from: http://www.fullsail.edu/degrees/online/public-relations-masters/courses/public-relations-in-a-digital-world-SMR-510

WRKIN.COM. (2014). Creating Your Online World Just Got Easier. Retrieved December 21, 2014 from: http://www.wrkin.com

#3173media.com #wbsuhail #Full Sail University Public Relations Masters Degree #masteryjournal #wrkin.com

“No one is really going to help you or give you direction. In fact, the odds are against you.” ― Robert Greene, Mastery

GoodReads.(2014). Mastery Quotes by Robert Greene. Retrieved November 23, 2014 from https://www.goodreads.com/work/quotes/19176675-mastery

When I think about his quote I feel its truth. I have seeked help from key people who can make a difference and left trying to figure out what went wrong. I do know that rejection makes me stronger and my drive to win motivates me to accomplish my goals and silence the non-believers.

#mastery #robert greene

My mission and strategy.

#Full Sail University Public Relations Masters Degree

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"Knowing yourself is the beginning of all wisdom." Aristotle

Inspirational Quotes. (2014). Personal Growth and Self Development Quotes. Retrieved November 16, 2014 from http://www.inspirational-quotes.info/growth.html

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