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Gen Z Food Trends: FMCG's Fastest-Moving Consumer

Born between 1997 and 2012, Gen Z now represents a large enough share of consumers that ignoring their preferences carries a real competitive cost. Four values drive most of their purchasing decisions:

Fresh perspectives

Sustainability

Convenience

Authentic experiences

The most consequential shift is where discovery happens. More than 70% of this generation finds food through TikTok, YouTube and Instagram, treating social platforms as search engines rather than entertainment. An older customer looking for a good restaurant opens Google. A Gen Z customer opens TikTok to watch someone eat there first.

Marketing That Works for Gen Z

That distinction matters more than it sounds. Traditional advertising carries limited weight with this audience, and they can identify promotional content quickly. What works instead is:

Viral food content

Creator partnerships

Storytelling that reads as organic rather than paid

Each platform requires a different approach. Instagram rewards aesthetic food photography and aspirational visuals. For example, running a customer photo contest with a free meal for the most-liked post is a low-cost way to generate it.

TikTok favors quick hacks, shortcuts and viral recipes over polished production. YouTube performs best as Shorts rather than long-form, delivering food stories in a format built for short attention spans.

Gen Z is markedly more adventurous than previous generations. Asian profiles lead the way, such as black garlic, gochujang, miso and yuzu, alongside Middle Eastern ingredients like harissa, tahini, and za'atar. Korean-Mexican fusion is worth watching closely. So is the sweet-salty category: miso caramel, salted maple and similar combinations are appearing on menus worldwide.

Functional crossovers deserve particular attention. High-protein ice cream, probiotic sodas and drinks positioned around focus or stress relief all reflect the same underlying logic that food should do more than taste good.

Notably, this generation prioritizes functional benefits like protein content over strict dietary labels. Roughly 6% identify as vegan or vegetarian, but far more eat plant-forward by choice.

Design menus around benefits, not categories.

3 Marketing Strategies for Pizza Restaurants in 2026

Marketing for pizzerias is all about increasing your revenue through strategic planning in 2026. When over 3 billion pizzas are sold in the United States every year, you're up against intense competition that will go the extra mile to make a sale.

But it doesn't require you to do an extensive amount of work to increase sales. Small, strategic changes are all necessary to bring in more revenue and keep your customers happier.

1. You Have to Offer Online Ordering

If you're not offering online ordering, you're losing sales. You can create your own online platform to take orders and deliver them without having to pay the 15 to 30% profit margins to the third-party app supplier.

But if you have no other option available to you, it may be worthwhile to be on these apps because so many people are ordering from them every single day.

2. It’s Never Too Late to Add Loyalty Programs

Loyalty programs can drive in a lot of business to your restaurant. For example, if you are having a slow Tuesday and you want to increase sales, you can send an email out to loyalty program members who will then come into your restaurant for your 25% off offer for members that night.

You don’t need to make your program complicated either. You can do something as simple as offer one point for every dollar spent. If somebody has 100 points, perhaps they are able to get a small pizza for free. You'll be surprised at how many members are willing to spend more money just for a free pizza.

3. Upsell with Low Cost Items

Upselling is another option because it allows you to increase sales while offering lower cost items to customers. For example, how many times have you gone to a pizzeria just because they offered free breadsticks or because they were offering 50% off chicken wings that night?

If you add these marketing strategies this year, you’ll be well-positioned to increase your sales and add to your customer base.

How Do I Better Understand Who My Customers Are as a Restaurant Owner?

Restaurant owners who want to learn more about their customers need to use the data points at their disposal. One of your most important sources of data is your point of sale system. You can use this to better understand the most popular days people come into your restaurant and whether people are continually using discount codes or promotions when ordering food.

What I want you to do is to go into your point of sale system and look at the days that are most popular for your restaurant.

What do you notice?

Did you notice that on Tuesday night, when you offer sales on drinks, more people come in?

Did you notice that when you have live entertainment, you have a major uptick in people coming into your restaurant?

Finally, did you notice the same consumers coming in all the time? These are brand loyalists who are very important to your restaurant’s success and will be the first ones to recommend you to their friends and family. If you have a lot of brand loyalists, it is vital that you ask them to leave reviews for your restaurant across social media platforms and Google because it will help you grow your business organically.

On top of using your point of sale system data, you should also be sending out surveys to anyone who comes into your restaurant. Simply ask them to fill out a survey when they leave, or if you have their email address, send them a periodic survey on what you can do better.

You can also use this opportunity to ask your patrons why they come into your restaurant and a little bit more about them. For example, you can ask them what is more important to them? Do they prefer to have more promotions, or are they eating at your restaurant because you offer an atmosphere that nobody else in town offers?

Asking them the right questions through surveys and emails will provide you with insights that are highly personal and will help you grow your restaurant organically.

2026 Cocktail Trends to Monitor as a Bar Owner

Bar owners must stay on top of new trends in the cocktail industry because this is what drives new revenue to their business. If you want to keep customers coming through the doors and offer the best experience, these are the trends that you need to monitor in 2026.

Premium Cocktail Options

Premium cocktails are in style. You'll find that a lot of the former popular cocktails are coming back with unique twists. For example, you'll find new varieties of apple martinis, sidecars and cosmopolitans.

But these are getting new and exciting ingredients added to them.

One example is adding sparkling wine to your cosmopolitan along with vodka and cranberry juice.

Strong Focus on House-made

Your bar needs to offer something different for customers to keep coming back. One of the differentiating factors that separates popular cocktail bars from those that are losing customers is the addition of house-made options.

You'll find top bartenders experimenting with the complexity of drinks by adding new juices or trying different variations to bring customers through the doors.

Local Sourcing

Patrons want to support local farms and businesses. One way this is transpiring in 2026 is through local sourcing at bars. You'll want to start negotiating with local farms and suppliers to find ways to keep your ingredients local and fresh.

Adding local sourcing also allows you to experiment with different seasonal items that may allow you to expand your menu and offer variety to your customers.

Global Flavor Infusions

Your guests may not be able to travel across the world to try out new flavors, but that doesn't mean that they don't want them in their drinks. You'll find that many cocktail bars are starting to offer unique options, such as matcha, lychee and yuzu.

If you stay ahead of these cocktail trends, you'll have a better opportunity of keeping customers coming through your doors.

3 Ways to Maximize Corporate Customer Dining

Corporate dining is on the rise at a time when fewer people are going out to eat, helping you augment lost revenue with high-ticket guests. If you’re not at the forefront of this trend, you’ll keep playing “catch-up” in the future to capture more sales.

What restaurant owners and management need to do is find ways to maximize their corporate dining customers:

1. Teach Your Staff How to “Read the Room”

Reading the room takes time and know-how. Train your staff to monitor corporate outings and events so that they know how to approach them properly. For example, if a group comes in and it's for a quarterly event, they likely want to be entertained.

Guests may come and go at will, and don’t expect everyone to stay around for long.

Many employees come for the food or appetizers and then excuse themselves. Corporate dining, where the group is trying to close a deal, often means longer dining times, fewer people leaving and pushing more drinks.

2. Consider Offering Corporate Catering

Corporate dining may be at your restaurant, but it may also be off-site. Many employees are working in hybrid environments, and for some companies, they would rather end the day on a lighter note by ordering catering in-house.

Consider working on this catering option to cover all of your bases - eating in-house or at corporate offices.

3. Network and Become the Go-to Place for “Corporate Catering”

Networking is one of the best opportunities to grow your business. Corporate dining is projected to increase in the coming years, and the restaurants that capture the greatest market share will be the ones that have owners and managers who are out networking rather than using one-off marketing and advertising methods.

Start now to attract corporate customers to your restaurant if you want to take advantage of this growing trend.

3 Reasons Why AI is Failing in Your Restaurant

Artificial intelligence (AI) is being integrated into every tool and platform in the world, so it seems. You’ll find many options in the restaurant industry that promise increases in productivity, but at the end of the day, owners are abandoning these solutions.

It’s not that artificial intelligence gets it “wrong.”

Often, vendors over-promise on the capabilities of these solutions, promising functionality that doesn’t exist in its current form. If you’re wondering why this powerful tech is largely failing for eateries around the world, it’s often one of three scenarios:

Data Fragmentation is High

Restaurants use multiple tools and systems to gather data and manage everything from scheduling and employees to point of sales and even inventory ordering. If you have multiple solutions with no data cohesion in place, there’s a very real risk that AI cannot gather the data properly.

When AI only has access to small data pools, it presents a problem of losing out on insights.

For example, your AI may not have access to scheduling data, assuming that employees always arrive on time when this is one of your major pain points.

Over-promising

Vendors make promises that they can’t keep, but once you sign a contract, it’s too late to back out. Verify that if a solution promises to reduce scheduling by three hours per day, there are concrete examples and case studies to back these claims.

Otherwise, you may end up with an AI platform that you never integrate and then abandon because it’s not helping you reach your goals.

AI is Meant for Specific Use Cases

Artificial intelligence is not meant to replace your entire workforce. Opt for solutions that promise very specific functions, such as the ability to work with your point-of-sale solution to identify where ingredient costs are sneaking up and eating into your profit margins.

How Restaurants Can Play Legal Music for Guests

Music is one of the strongest ways to add ambiance to your restaurant. The right song can calm patrons down, keep them in their seats and add to your bottom line. And if you want guest turnover to increase so that you can get more people in their seats, try upbeat music.

If you meld the right music and lighting together, you’ll be shocked at how many people will begin recommending your restaurant.

But before any music has the chance to be heard, you need to consider the legal requirements and copyright laws that you need to follow. For a small business owner, the last thing you want is to pay fines for not adhering to the law.

Live Music is Always an Option

Bands and musicians can play at your restaurant, but you must have the space for it. Live music is a great way to get the word out about your space. If you live in an area where there are a lot of local bands, consider mentioning that you’re looking to have live music fill your space.

And there are a few additional perks to live music:

25% average increase in revenue for the night

Guests tend to stay for longer

Streaming Services

You might want to consider streaming services for your restaurant, but you must have a business account. Why? Any time you stream music to your patrons, it’s considered a public event, which is against copyright laws.

Business accounts give you permission to stream music inside your restaurant without worrying about potential legal ramifications.

And if you want to have even more control over the music you play and the experience you offer, curated lists also work well. You can better control the quality of the music when you curate it. Just be sure that you have all of your licensing in place.

How Restaurant Recipe Costing Helps Businesses Remain Profitable

Restaurant profitability must be a top priority if you hope to remain in operation over the long-term. Nearly half of all eateries fail because of poor leadership and management, insufficient capital and financial management.

You can and should spend time on leadership training and vetting your leaders properly.

But you must also take financial measures to ensure you can financially stay afloat. Recipe costing is one of the most valuable steps restaurant owners can take and includes:

Calculate Your Menu Item’s Ingredients and Pricing

Menu items are where you make your profits. For example, choose your main menu item. Let’s assume that you sell ½-pound hamburgers with cheese on a bun with pickles, tomatoes and your own special sauce.

You will then create an ingredient list of the following:

Bun

Cheese

Beef

Tomatoes

Pickles

Special sauce

And while you make your list, be sure to put the purchasing quantity, pricing and serving size next to them.

You’ll use this information to determine the cost of each ingredient for the serving sizes you serve. For example, every hamburger has a bun, and if you buy 100 for $50, you then know that you’re spending $0.50 per hamburger on buns.

Pickles are another great example of ingredients that you can calculate. If you use one pickle per hamburger but buy them in quantities of 100 for $20, then you would do the following: (20/100) = $0.20 per hamburger goes to pickles.

Once you list the cost for each ingredient on your menu item, you can then see the cost percentage by doing the following equation: (price/sale price), so for the sake of this post, let’s assume (4/12) = 0.33%.

Lower your cost percentage to increase your overall profit margins.

Restaurant recipe costing helps you determine if you’ve priced your menu for profitability. Every quarter, or earlier if vendor pricing changes, revisit this article to cost your menu items properly.

The Best Restaurant Appetizers to Serve in 2026

Most guests order appetizers when they dine out. That benefits restaurants by boosting their margins and average ticket values.

But to really maximize the benefits of offering appetizers, you need to serve the right dishes.

Let’s look at the most popular dishes to add to your menu this year.

Popular Restaurant Appetizers in 2026

From classics to reimagined favorites and new, global flavors, there are so many appetizers that are trending this year.

Sliders

A crowd favorite and a popular finger food that you can customize however you want. To boost ticket values, try offering a flight of sliders or a “pick three” option. This will encourage guests to order more.

Modern Deviled Eggs

Deviled eggs are quick and inexpensive to prepare. While you can offer traditional deviled eggs, putting a modern twist on the classic recipe may draw more interest.

Consider offering unique toppings like truffle or crispy bacon.

Dumpling Flights

Dumplings are easily prepared in batches, and they make great appetizers that are easy to share with friends.

Try offering a flight of 3 different styles, along with unique dipping sauces for each.

Cauliflower Buffalo Bites

Modern consumers are more health-conscious. The plant-based movement is growing, but many still crave the flavors of classic appetizers like Buffalo wings.

Cauliflower Buffalo bites offer the same texture and flavors of wings, but in a vegetarian-friendly dish.

Focus on perfecting your batter and frying method to nail the flavor. Then, offer different dipping sauces or varieties (some at an upsell) to boost profits.

Meat and Cheese Boards

Charcuterie is all the rage, so offering meat and cheese boards is a no-brainer. You can have a standard offering, or you can rotate your board’s contents based on whatever ingredients you need to get rid of.

Offer a variety of meats, aged and fresh cheeses, nuts, fruits and pickled accompaniments.

Why Smaller Portions are Better for Restaurants

It’s long been the standard for restaurants to offer big portions. For many consumers, that’s half the reason they dine out. Large servings equates to perceived value.

But here’s the thing: smaller servings actually have many advantages. And it may even give you an advantage over the competition.

The Advantages of Smaller Restaurant Portions

Smaller servings actually offer many benefits for restaurants and customers.

Less food waste: Reduced portions mean that customers won’t leave as much uneaten food on their plates. Less food waste means a lower environmental impact and lower costs for restaurant owners.

Higher profitability: Smaller servings use fewer ingredients and take less time to prepare. And if you focus on high-quality ingredients, you can charge a premium for your dishes.

Competitive edge: Contrary to popular belief, reduced portions can give you a competitive advantage. It shows customers that you’re committed to reducing your environmental impact and value quality over quantity.

Higher customer satisfaction: When you’re focused on using quality ingredients, customers enjoy a better dining experience. It also shows consumers that you value sustainability and the environment.

3 Effective Portion Control Strategies for Restaurants

1. Adjust Your Menu

Offering smaller portions doesn’t necessarily mean that you have to ditch your entire menu. Instead, give customers the option to choose their serving sizes.

Offer the option to choose smaller portions or traditional sizes. Make sure each option is labeled clearly for customers (for example, “half portion”).

2. Try Offering Side Dishes

Side dishes are a great way to introduce reduced servings without shocking your customers. Your main course may be a smaller portion, but customers can choose side dishes to bulk up their plates and find a serving size that matches their appetite.

3. Use Smaller Plates

Create the illusion of larger portions by simply switching to smaller plates. When plates appear fuller, it improves the perceived value of your dish.

If you want to reduce your portion sizes, these three strategies are a great place to start. From here, you can start introducing new menu items that naturally have smaller portions and grow this philosophy over time.

Here’s What to Do if a Recall Affects Your Restaurant

Dozens of recalls happen every year, affecting millions of pounds of products in the United States. As a restaurant owner, you know that the risk of having to deal with a recall is high.

How you manage the situation and your communication is critical.

Be Prompt and Transparent in Your Communication

Food safety matters should never be put on the back burner. If a recall affects your restaurant and its customers, communicate the issue immediately.

Inform affected parties of what happened and the steps you’re taking to resolve the situation. Additionally, make sure that you’re providing updates whenever they become available.

Honesty and transparency go a long way in helping preserve the trust you’ve worked hard to build.

Tailor Your Message to Your Audience

When you communicate the recall, you may need to reach several different audiences: stakeholders, consumers, etc.

Tailor your messaging to your audience. For example, tell customers how to dispose of the product and what to do if they’ve consumed it.

Stakeholders want to know what you’re doing to resolve the issue and reassurance that you’re committed to food safety.

Leverage Multiple Communication Channels

When communicating the recall, leverage every available communication channel:

Social media

Your website

The more channels you use, the greater the chance of your message being received and acted on.

Act Swiftly and Document Everything

If you have a recalled ingredient in your kitchen, take swift action.

Dispose of the product right away to protect your customers. You should receive specific disposal instructions from the manufacturer.

Regulatory agencies may also have their own requirements, such as segregating recalled products to prevent further contamination.

One last thing: When you dispose of the product, make sure that you have evidence of your disposal. Photos or a disposal receipt are ideal.

4 Benefits of Self-Cleaning Restaurants

Self-cleaning restaurants offer many benefits, including:

Reduced Cleaning Time

Your staff spends hours doing routine tasks, such as cleaning surface areas or scrubbing dishes. Automating your cleaning frees up valuable employee time that is better spent focused on other areas of your operations.

Increase in Hygiene

Contamination in your space is bound to happen. Bacteria have a way of finding their way into everything from your dishes to appliances and equipment. Self-cleaning solutions eradicate bacteria using UV-C, steam or other solutions.

Lower Environmental Impact

Self-cleaning solutions also negate the need for harsh chemicals. Instead, high heat and steam come together to remove tough food particles and kill bacteria.

Surface Protection

Coatings on many of the self-cleaning surfaces also protect them over the long-term. Due to these coatings, the underlying material is protected from corrosion, degradation and staining.

If you want to transition your establishment from a traditional kitchen to one that uses self-cleaning technology to level up, a good place to start is:

Combination Ovens: A good combination oven will use high heat and steam technology to clean the interior of the unit. Your system will kill bacteria and do it without the need for harsh chemicals or scrubbing.

Dishware: You can invest in dishware that makes cleaning easier. Commercial dishwashers also allow for automated rinsing. If you don’t mind investing even more into your automation, consider smart racking systems or robotic sorting systems.

UV Light Sanitizing Systems: UV lighting is designed to break down both DNA and RNA. Your dishware will move through these systems, which damage the bacteria and mold so that they break down completely.

Small, intentional changes will allow you to design a restaurant that is more efficient and better meets the needs of customers.

Once you add one or two of these recommendations, you’ll notice an increase in efficiency and productivity.

Here’s How to Hire a Sommelier for Your Hospitality Business

Are you in the fine wine or hospitality business? If so, hiring a sommelier can enhance the customer experience.

These professionals do more than just pour wine. They are true experts in the field, with extensive certifications. As a member of your staff, they can offer:

Wine pairing recommendations

Cellar management

Training to existing staff on pairings

But to leverage all of these benefits, you need to hire the right candidate.

Here’s what to do:

Know What Sommelier Level You Want & Your Needs

Before you start writing job descriptions and advertising your opening, consider your needs and goals.

Are you looking for someone to:

Evaluate your current menu and wine program?

Provide training and development to your staff?

Collaborate with other staff members?

Manage your inventory?

Your answers to these questions will dictate what level of sommelier you need:

Introductory. These are beginners who have been practicing for at least three years in the beverage industry.

Certified. A certified sommelier has vast knowledge of wine production, grape varieties and regions.

Advanced. Ideal for fine dining restaurants. These pros can manage your wine list, train your staff on the best pairings and even run the restaurant.

Master. Top-level sommeliers have years of study and practice in the field and can also educate your staff.

Hire the Right Candidate

Once you have a clear idea of your needs and goals, you can start looking for candidates.

Here are some tips:

Write a description that attracts the right applicants. Be detailed and specific, and also be upfront about compensation.

Advertise your opening on job platforms, social media and industry-specific platforms to maximize your reach.

Interview candidates thoroughly. Try performing practical tests to really gauge their expertise and how they would react in certain scenarios.

Review references and run background checks. Verify their credentials and speak with former employers to get a clear picture of their expertise.

Once you’ve found the right candidate, you can make an offer and start the onboarding process.

3 Overlooked Knife Safety Tips in Commercial Kitchens

Knife safety is critical in every commercial kitchen. Chefs are trained on proper handling techniques, but it’s easy to overlook other critical safety protocols that can prevent injury and reduce the lifespan of your knives.

Don’t overlook these important safety tips.

1. Make Knife Handle Cleaning an Important Part of Your Workflow

Each time your team uses your knives, food particles and oil start to build up on the handle. That build up makes grips unstable and slippery, which increases the risk of injuries. In high-volume kitchens, buildup can happen in a single shift.

To keep your staff safe, implement knife handle cleaning procedures into your workflow. For example, have your staff wipe handles with sanitized cloths in between tasks.

Be sure to also address how your staff cleans knives at the end of a shift. Dishwashers are convenient, but they degrade handles and blades more quickly. Ensure everyone is washing knives by hand and drying them immediately.

2. Standardize Blade Angles

Inconsistent blade angles can cause knives to behave unpredictably. Chefs then have to compensate, increasing the risk of strain-related injuries.

One effective way to avoid this problem is to standardize your blade angles across all shifts. This will improve precision, reduce fatigue and protect your knives.

Be sure to include these standards in your formal training programs and reinforce them regularly.

3. Rotate Knife Handles

Knife handles can wear down easily in a high-volume kitchen. As they wear, it impacts the grip’s integrity. They become less stable and may even crack.

Damage and poor grip quality increase the risk of slips and injuries.

Start inspecting your knife handles quarterly. Rotate knives in and out of service to protect them and to keep your tools safe.

When you perform your quarterly inspections, don’t just look at your knives – handle them. Assess the grip. Record handle conditions in your maintenance records.

Being proactive will help your chefs work more confidently and prevent injuries.

3 Quick Wins to Make Your Bar Sustainable

Bar sustainability is becoming increasingly important to both owners and patrons. You might overlook this concept as just another “trend,” but it’s also a great way for you to save money in the long-term, reduce waste and do something good for the environment.

Quick wins that any bar can instantly take advantage of today are:

1. Food Waste

Bars serve food, even if it’s not a full meal. Your guests are hungry and even small snacks help you increase revenue. But food also comes with the assurance that some items will go to waste. Your goal is to find ways to cut back on wasteful practices by:

Reviewing your menu. Which items sell best? Worst? If you source ingredients for one menu item that never seems to sell, consider removing it from your menu. It’s better to have one less snack than to waste ingredients.

Condense your ingredients where possible. If you can use mint instead of basil without a noticeable difference in taste, consider it.

Focus on your ingredient shelf-life first and find ways to extend this shelf-life in any way possible.

2. Search for Local Suppliers

Reliable local suppliers are your lifeline. If you can, try and find local suppliers who will ensure you have access to the freshest ingredients. For example, if you use mint in a lot of your drinks (who doesn’t?), a local farmer may be your best source.

You’re opting to help the local community while also reducing your risks of ingredient spoilage.

3. Train Your Staff

Staff members are focused on their duties and don’t have the same commitment to sustainability as an owner does. You can, and should, train your staff to cut back on waste. You may need to teach them how to spot ingredients that are going bad or fun ways to use alternatives that may have a longer shelf-life.

Sustainability takes time and a cohesive effort among owners, managers, mixologists and other staff members. But if you make an effort now, you’ll reduce waste and increase profit margins.

Why Does Restaurant Market Research Matter?

If you’re just opening a new restaurant or want to grow an existing one, you may be wondering why restaurant market research matters.

The truth is that many restaurant owners assume they know their customers. But when they really look at their demographics and customer data, they’re often surprised by the results.

Here’s why research matters and how it affects your business.

What are Demographics?

Demographics give you insights into your customers. Specifically, they tell you your target market’s:

Age

Income

Location

Gender

Dining habits

To get a full picture of your diners, you may want to stretch beyond just demographics and focus on:

Psychographics: Values, interests and motivations. Why are customers visiting your restaurant?

Behavioral: How people interact with your brand, how often they dine out and how they respond to promotions.

All of these data points give you valuable data that you can leverage to improve the dining experience and your marketing strategy.

Why Restaurant Market Research is Important

Demographics and customer data as a whole helps you understand your target market. In turn, this helps you improve your marketing and profitability.

But market research also:

Defines your brand: Everything from your logo to your messaging is impacted by your demographics.

Allows you to deliver a better experience: When you know your customers, you can better cater to their preferences. You can adjust your opening hours to meet their needs, create specialized places (like event areas) and even select a prime location for your establishment.

Helps you focus on the right marketing channels: Younger audiences prefer social media channels, while other audiences may prefer direct mail or email.

Makes it easier to optimize your menu: Adjust your offerings to appeal to your target audience. For example, a larger cocktail menu would appeal to younger guests.

Ultimately, understanding your customers helps you deliver a better experience. You can anticipate customer needs and cater to their preferences with greater ease.

What’s Cross Utilization in the Restaurant Industry and Why Does It Matter?

Cross utilization isn’t just a buzzword that is being thrown around. For restaurants, this is a strategy that helps reduce costs and waste while also ensuring a better dining experience for customers.

At the moment, restaurants are focusing heavily on this level of proficiency and utilization because:

Food and ingredient costs are rising due to inflation. Reducing reliance on too many ingredients allows you to buy in bulk and absorb some of these price increases.

Disruptions on the supply chain take time to resolve, and you’re paying more for these problems even if you don’t realize it directly.

Labor costs are on the rise as workers need to be paid more due to rising costs.

A simple reduction in food waste may mean up to 10% or more profit margins. Traditionally, before food even reaches a customer’s plate, there’s a 4% to 10% wastage.

Imagine if you could recuperate these costs on a large scale.

For example, imagine that you cook whole chickens on a regular basis. You use the meat in many of your dishes, but for your soups, you usually buy chicken broth. Well, one alternative option is to use the chicken carcass to make your soup.

You already have the chicken carcass, so it makes sense to extract every last bit of value that you can out of it before disposing of it.

Getting started with cross utilization requires diligence and persistence. You’ll want to pay close attention to your menu and ways that you can condense the number of ingredients required across dishes without making your menu bland.

Working alongside your creative chef will allow you to offer menu variety through texture and flavor.

As the seasons change, so should your menu. Adapt your menu to match in-season ingredients to reduce waste further while also offering your patrons a revolving menu that offers fresh and delicious food.

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