No, You Don’t Have Superhero Fatigue.
(You have Capitalism Fatigue)
Superhero Fiction has been one of the most inspiring and hopeful genres of fiction for decades (85 years to be exact). There’s been thousands and thousands of comics, cartoons, movies, video games, songs—and anything else you can think of—inspired by this genre, and even in the new year of 2025 that still rings true. Marvel has long since departed from its humble golden age comic book days and settled into the cinematic powerhouse that is the MCU…or, was the MCU, before it mutated (no pun intended) from its small start with the Avengers 2012 movie and began churning out new movies, new exclusive mini-series, and more than was ever probably demanded of them in the first place.
For a while it seemed almost untouchable, especially during the Infinity War and Endgame arcs. In some ways it was even a cultural shift, changing comics and superheroes from something considered nerdy and synonymous with neckbeards (and other overweight, terminally online, socially disconnected man-child stereotype variants).
Of course superheroes were always cool, but the MCU made it cool to like superheroes publicly. Dare I say it made them mainstream, at least in the sense of the audience. Suddenly, you weren’t a loser for spending hours theorizing about gifts and clues in each new Marvel film, or gushing about a new character that was going to be adapted and how you as a fan would envision that—you could even make a career out of it if you wanted! Yessir, Marvel was a cinematic GIANT. Until it suddenly just stopped being one, anyways.
So what happened? When did we get tired? It wasn’t too long ago when every trailer and every hint towards a new project would leave audiences (myself very much included) on the edge of our seats, breath bated, brains insatiably hungry for the next course. Marvel used to be all consuming. I’m not good at timelines and did not closely follow the MCU (I haven’t even seen them all in order to this day LOL) so I can’t tell you the exact precise details of its fall-off. I know, from the words of other YouTubers and–partially–my own disinterest, that all the good things seemed to end with Endgame/The Infinity Saga.
Don’t get me wrong, I don’t mean that any other Marvel movie after Endgame is horrible—they’re plenty fun, for sure—but that’s about all you can say about it. They’re fun to watch. The music is cool, the effects are good, suits are accurate, they called back to this movie or comic thing and referenced a meme, etc, whatever. IDK. Not my habitat, not my environmental qualities. But they weren’t all consuming like they used to be. These films didn’t have any time to breathe on their own before an unanticipated sequel or spinoff show was thrown into our faces at top speed.
To give you an idea of what I mean, look at the phase timelines between the first saga and the current saga:
For further clarification, PHASE 1 consists of: Iron Man (May 2008) -> The Incredible Hulk (June 2008) * -> Iron Man 2 (May 7 2010) -> Thor (May 2011) -> Captain America: The First Avenger (July 2011) -> The Avengers (May 2012)
*I'm like 90% sure this film wasn’t intended for the lineup since it has a different production studio altogether and only had its rights bought after failing to meet a sequel deadline to the really weird 2003 movie.
Also, my original idea for this was to say, “hey Phase One had more space between its projects to let them be their own thing and to ensure more time and care goes into the next project because they actually cared about it at some point long ago,” but I might have actually proved myself wrong! Especially with the added information that Marvel just bought out Universal’s rights to make a movie about Hulk because they failed to make a sequel on time…good Lord. Good thing I’m only writing to myself :)
But as my hypothetical audience will see shortly, Marvel’s tendency to prioritize producing content as opposed to creating movies is a running theme in their company, and it bleeds painfully into the MCU—as is apparent with the hundreds of “The MCU is dead/dying/crumbling/declining/ and other synonyms for all those things” video essays that nitpick the same or similar issues with recent movies. And more to the matter, it’s why the phrase “superhero fatigue” even exists.
If you went back in time to 2016 during the height of SJW culture and fourth wave feminism and asked any Marvel film-bro why he thinks the MCU is done for, he would inevitably respond with something like “The SJW Feminazis” or “The Woke” or whatever. And that’s if you completely ignore how deeply rooted in politics the genre has been almost since its conception, and the inherent politics of any media featuring the U.S. government and military, and the fact that the MCU has been peddling propaganda behind shiny CGI along with every movie to ever feature the government and military.
If you asked someone now what ruined it, they’d probably say something about “the woke” or the fact that they just don’t want the stories the MCU is giving out anymore, because the stories themselves are weak and bland and scarily unprovoking. What I’m getting at is that you do not have superhero fatigue. You have Capitalism Fatigue. While I’m never one to praise industries for anything, especially since I am in a certain position of informational access and societal progression where most people are aware that Hollywood has always been an abusive greedy shithole of a place (and Walt Disney was a Nazi), it would just be wrong and an utter disservice to pretend there weren't good people with genuine passion in their work trying to make waves in the only system that allowed them to, because they always did and still do.
But the system itself, however many passionate people helped build it, has unfortunately always existed to make money, even at the cost of what they’re trying to sell. The problem lies in seeing art as a product. The problem is, of course, capitalism. Capitalism is the system that demands money above everything—above your time, health, relationships, and livelihood, and that doesn’t stop at art, because capitalism sees everything and everyone as a source of exploitation to become even richer.
For example, the artists behind Marvel’s CGI, VFX, costuming etc are overworked and underpaid and often get very little in return for what they do.