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Philips Hue hits the screens: bringing connected lighting to the mainstream

The first digital advertising campaign for connected lighting has landed. Philips teamed up with award-winning director Martin Sterling to dramatize the coming of age of the everyday light bulb.

Travelling through its 135 year history, the clip shows how our world has dramatically changed but the light bulb has always been used in the same way. That’s until the birth of Philips Hue marks a milestone in the bulb’s evolution from an object of necessity to something you can use to personalize and transform homes.

Targeted at a mainstream, digitally-savvy audience interested in home décor, pop culture and design, it is currently being aired online, outdoors and on smart TVs in the UK, US and Benelux.

Filip Jan Depauw, Senior Global Director of Connected Lighting, Philips commented: “Light bulbs have largely been left to sell themselves for the last century as there was little new to say about them until now. Hue is shaking up the industry, by empowering people to enrich and improve their lives through light. So showcasing this in a campaign is a natural step forward. Thanks to Philips Hue, the market for light bulbs is getting exciting and changing from one driven by need to one fuelled by desire.”

The connected lighting market is predicted to grow at an annual rate of more than 15% from 2014 to 2020, so look forward to more ads in the future as marketers are tasked to bring the concept of connected lighting to the masses.

[meethue]

The first digital advertising campaign for connected lighting has landed. Philips teamed up with award-winning director Martin Sterling to dramatize the evolution of the light bulb from an object of need to an object of desire in a thought-provoking clip.

Travelling through history, the clip shows how everything in our world has transformed but the everyday light bulb has always been used in the same way - until Philips Hue changes everything.

[meethue]

Philips Hue: the future of home entertainment

We’ve all been sat at home, watching a film from the comfort of our sofa, wishing we could feel a little more part of the action than our relatively small TV screens will allow.

Fortunately, thanks to Philips Hue, there’s now several systems that will let you do just that.

A key feature of Hue is its API, which allows third parties to create their own innovative applications for the lighting system.

One such app synchronizes your Philips Hue lights with movie content, with the help of Syfy’s Sync app. The end result is an immersive home entertainment experience that has never before been seen, or attempted, with television.

By listening to the sound cues coming from your TV screen, the device can coordinate the lighting effects with whatever you’re watching. Thanks to a specially-designed light track, Philips Hue, in combination with the app, can make your lounge lights flash red during a scary moment, or change to blue to indicate a change in the weather.

The recent premiere of Syfy’s franchise sequel, Sharknado 2: The Second One, saw the official launch of the Philips Hue and Syfy collaboration. It proved very popular with viewers on the night, with many taking to social media to praise the lighting as much as the film.

Philips Hue isn’t limited to your television, either.  Perhaps you’re all about the music… or the parties.  You can use the likes of Philips Hue Ambify to turn your Philips Hue lights into a music visualizer, automatically creating matching visual effects using algorithms to analyze the music.

You could take it one step further with Splyce, ‘mixing’ the lights on-the-fly with varying colors and degrees of intensity, depending on the song’s speed.

Or maybe you’re a gamer?  By using the same technology as that used in the Syfy app, or another app such as Huebilight, you could project the atmosphere of any video game into your living room.

Fans of Minecraft, currently one of the world’s most popular games, have gone one step further. Philips Hue Minecraft is an app dedicated to making the already highly-interactive playing experience even more immersive.

It demonstrates what we already know: home entertainment aficionados are always looking for the next thing that will add that extra little bit of awesome. And right now, connected lighting from Philips Hue has that awesome factor.

Imagine a future in which, whenever you sit down to watch a film or TV show, or listen to some music, your lighting system and smartphone apps automatically team up with your home theater to immerse you in other worlds. 

If filmmakers, musicians or game designers produce a light track, it could be possible for all entertainment to have its own custom lighting design – right in your home.

We’ve already got 3D television and surround sound in home entertainment.  Perhaps the opportunities offered by Philips Hue mean that connected lighting is now the fourth dimension?

[meethue]

Just in time for the recent premiere of the cult sequel Sharknado 2: The Second One, Philips Hue and Syfy have recently collaborated on the launch of Syfy's Sync app. The app uses the audio track of TV shows and films to play a specifically-designed light track using you hue device. It's a surround light system for your home.