What is a Chatbot? Why are Chatbots Important?
What is a Chatbot?
Chatbots are small programs that help automatically simulate customer interactions based on a set of predefined terms, triggers and/or events.
There are several advantages to using chatbots:
They can be proactive or reactive.
Their responses are consistent every time.
They can respond to customers immediately.
They help you collect important data and learn from the data it collects.
They can be accessed through various media such as SMS, live chat or social media.
Following are some reasons to implement the use of chatbots in your marketing strategy:
Improve service Chatbots are programs to take care of everything from talking to customers and asking customers needs to answer questions. Chatbots take a lot of work out of your hands. When users visit your site, they expect their questions to be resolved. If they are dissatisfied, they may never visit your site again. This is where bots can save your day especially if you have a customer support team. Chatbots can help your customers with quick responses and accurate results. In this way, customer waiting time is reduced and no need for a direct representative.
Improved customer engagement In addition to handling customer inquiries, bots can engage customers and send follow-up messages. This can help ensure that buyers are happy with the product/service and will keep them updated about any changes or updates to your products and services. Active personalized engagement is made possible by bots. For example: Prior to the release of Zootopia, Disney launched its official Judy Hopes bot on Facebook Messenger. Users actively interact with Judy in detective detectives and experience her story.