Media Partner - Global Advertisers

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Why should you use out of home advertising?

It’s a medium that is everywhere, and when used with creativity, it creates long lasting impressions in the mind of the customers. It has the potential to stop people in their tracks. Most people spend almost 70% of their time out of home. Unlike TV or print, Outdoor Media cannot be put away or down. This gives advertisers control over how and when an ad is seen. Outdoor advertising allows you to target specific target areas where you would want to promote your products or services. The competing media has become more and more fragmented leaving outdoor as the one medium that can't be lost or reduced. Outdoor Advertising provides a constant reminder, keeping your name, service or product fresh in your target consumer's mind, thus influencing your consumers when they are on their way to establish a purchase. Outside is the only medium to support large and bold creative’s, be it as big as 40'x40' or even larger! And lastly, Outdoor is BIG, BOLD & COLORFUL always on and constantly visible.

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Why Outdoor Advertising?

Out-of-home advertising is the oldest and the most popular form of promotion that is grounded on the visual demonstration of the content and guarantees high frequency of contacts with the advertising effort. Outdoor advertising uses popular symbols and simple messages that facilitate brand recall and recognition. Outdoor advertising is on twenty-four hours a day, seven days a week, and it is never switched off. Its features include permanent visibility. It guarantees a direct, hard to pass over, repeated contact of the viewer with the advertising message. “Media day” is the total time spent on media consumption during a day. People spend almost their whole conscious life surrounded by media. Outdoor advertising has a large, 20% share in the media day. Television is expensive. OOH improves the efficiency of a television campaign buy by driving down CPM costs. OOH reaches light TV viewers who are younger, mobile, and more affluent than heavy TV viewers.

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Why billboard advertising works?

     Billboard advertising continues to be an effective method of reaching out to the consumers. Since these advertisements can be viewed by the consumers at any point of time, this type of advertising works very efficiently  with other advertisement alternatives. Billboards are surely an efficient method to publicize products and services anywhere and anytime. Technology has also played a major role in supporting its cost-effectiveness. In earlier days, billboards were generally painted by hand, and this was a high-priced and time-consuming process. However, with today's smart computer technology, they can now be designed with the aid of computers and printed on vinyl paper, and then fixed onto the backcloth. The end result is a super advertisement in very less time and also at an affordable price.

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Who needs an outdoor advertising?

The avenues for out-of-home are growing and so are the audiences registering the mediums. That's exactly why all types and sizes of businesses can use out-of-home advertising to gain exposure, generate sales and raise their profiles in the marketplace. Different people can practice different forms of outdoor media, according to their product or service. Beverage companies normally use sports events like cricket or football; hotels and eating joints generally use nearby billboards to encourage themselves, a bus shelter may promote a mobile service provider and kiosks may endorse a later film. Distinctly, the popularity of posters is growing as people are out and about more, especially younger, more affluent groups who might be hard to reach through TV because they are rarely at home. They offer constant repetitive exposure because most people make repeat journeys so you should get frequent exposures to your ad. Unlike any other medium, you don’t have to buy, turn on, tune in or dial up posters – they are free to consumers.

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What offers / discounts do you offer on out of home advertising?

Global Advertisers is pleased to offer its special offer package to clients in India and abroad. All bulk bookings of billboards/hoardings are offered a 30 percent discount. Special offers also on rotational plans, barter deals, on outdoor media in the Mumbai Metropolitan Region. Global Advertisers offers such great deals on premium hoardings in Mumbai because they own their own hoardings and do not lease it from vendors like other outdoor advertising agencies. Our hoardings and other outdoor media like gantries, pole kiosks, mobile vans, and corridor branding cover the entire Mumbai Metropolitan Region.

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What is the meaning of advertising media?

Advertising media means a media where advertisements can be placed. Media can be in print, broadcast, or in electronic format (Internet). Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to take its message through. It manages this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, apparel, events, colors, sounds, visuals and even people (endorsements).

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What are the types of media used in advertising?

Advertising is any paid form of communication aimed at promotion of Ideas, goods and services. It is a part of promotion mix of any business and is the most widely use form of communication.  The major media generally used by companies for advertising their product are: I. Broadcast media: comprising of radio and television. II. Print media: comprising of newspapers and magazines. III. Outdoor advertising: which is done through billboards, displays, electric boards signage’s and so on. Such advertisements may also be seen in buses and moving vehicles. IV. Online advertising: via emails etc. V. Other media: like movie halls, in flight commercials, yellow pages, pamphlets etc.

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What are the different types of advertising media?

Selection of the media outlet through which an ad will be presented has important implications for the success of a promotion. Each outlet possesses unique characteristics, though not all outlets are equally efficient for all advertisers.  Therefore, choosing the right media can be a time consuming operation requiring the marketer to balance the pros and cons of each choice. While only a few years ago marketers needed to be aware of only a few media outlets, today’s marketers must be well-versed in a broad range of media choices. The cause for the uprising number of media outlets lays with advances in communication technology, in particular, the Internet.  The different types of advertising media are listed below: •    Television •    Radio •    Print Publications •    Internet •    Direct Mail •    Signage •    Product Placement •    Mobile Devices •    Sponsorships •    Other Media Outlets

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What are the advantages of outdoor advertisement?

An “oldie”, but nonetheless one of the best methods in existence, is known as outdoor advertising. Having existed for hundreds of years, it is equally effective in today’s age. Given all inventions of modern media, outdoor advertising signs have reached new technological peeks and attract a broader audience range than ever before. Several advantages occur when using outdoor advertising agencies to produce an outdoor marketing campaign. Outdoor advertising signs are not temporary or occasional, but quite consistent and non-stop. It’s forever in sight for the public night or day, rain or shine. Radio, TV, and print ads and most other media are all moments and sporadic. Outdoor ads are one of the most cost effective ways to reach potential clients and guests. Outdoor advertising can be situated in any areas where it will most probably be effective. The most cost efficient as well as the most mobile, outdoor marketing is a fantastic addition to any advertising campaign.

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What are media costs when budgeting for advertising?

Advertising is a part of sales and marketing effort. Money spent on advertisement can also be seen as an investment with long term gains. Costs for advertising vary considerably for different types of media advertising. Of course, price is very important, but you also need to weigh up what you are getting for those advertising costs.The major source of media advertising costs that may first jump to mind is the ad buy, or the amount it costs to run an advertisement in a given type of media for a set period of time. Another important source of media advertising costs is the development and creation of the advertisement itself. For print ads, such as newspaper ads, flyers, and billboards, costs may include hiring a designer or photographer to create the layout, design logos, or take pictures to use in the ad. For television, film, and online advertisements, a huge area of media advertising costs may include the production of a commercial. Internet media advertising costs are a very different kettle of fish than traditional advertising methods. Many businesses rely on pay-per-click advertisements, which direct a user to the company website from another location.

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List all out of home advertising media in India?

Out-of-home advertising is advertising that reaches the consumer whilst they are outside the home. This medium is in contrast with broadcast, print, and Internet advertising. The list of all out of home advertising media includes: •    Billboard Advertising •    Bus Advertising •    Bus wraps •    Railway/Subway Advertising •    Railway/Subway Interior •    Railway/Subway Exterior •    Street Furniture Advertising •    Mobile Billboards •    Airport Advertising

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How outdoor advertising works?

A type of advertising that publicizes your product outdoors. It includes Billboards, Bus Benches, taxis, signage's and more. Outdoor Advertising works well for promoting your product in specific geographic locations. It’s the first thing that your potential customer sees. Your sign should be creative and strategically planned to catch the eye-balls of the customers. You never get a second chance to make the first impression; hence you need to give this marketing tool your best effort. It acts as a salesman in your absence. Based on your budget, target audience and end result desired from the campaign, the right vehicle can be selected. For e.g. if you have a free hand on budget, you could opt for Billboards. And if your end goal is to achieve visibility, Bus-bench or taxis can be a great choice. Beverage companies normally use sports events like cricket or football; hotels and eating joints generally use nearby billboards to promote themselves, a bus shelter may promote a mobile service provider and kiosks may endorse a latest movie.

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How Much Does Billboard Advertising Cost?

Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience. Rentals of premium billboards in Mumbai are shooting up and there seems to be no slowdown in sight. Whether it's the Cadbury-Haji Ali junction, Mahim Causeway, Marine Drive or the domestic airport, it's hard to miss these massive. Be it the suburbs or downtown, it is visibility for which the marketing men and media planners are paying top dollar as demand outstrips supply. It isn't surprising then that billboard rentals have been growing by 15% to 20% every year and, for the most visible locations, rentals have jumped by 40 %. So, a 60x20 foot display at Haji Ali today goes for anywhere between Rs 10 lakh and Rs 14 lakh a month and a 90x20 foot one at Mahim for between Rs 8 lakh and Rs 10 lakh.

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How effective is Outdoor Advertising?

With the combination of these traditional and non-traditional media, outdoor offers a variety of media choices that is beneficial in the long-run. Most people spend 70 % of their time out of home. It is the most cost-effective media formats. It is one of the most memorable media. This type of advertising can also help to reinforce other forms. As an example, billboards may help to build name recognition for a business, so that when a circular for that company arrives in the mail, consumers are more apt to actually read through the printed matter. Many companies choose to include outdoor advertising as an important part of their overall public relations campaign, simply because it helps to improve the measurable results from other forms of advertising.

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How does the outdoor advertising industry work?

Distinctly, the popularity of posters is growing as people are out and about more, especially younger, more affluent groups who might be hard to reach through TV because they are rarely at home. They offer constant repetitive exposure because most people make repeat journeys so you should get frequent exposures to your advert. Unlike any other medium, you don’t have to buy, turn on, tune in or dial up posters – they are free to consumers. Interestingly, the industry is only 40 years old. A bus shelter advert was the first poster of its kind to appear and the essence of outdoor media has not changed much conceptually since. It’s about capturing attention through a mix of location, orientation, size, traffic flow and, crucially, creativity. The industry is getting better organised.

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How Does Billboard Advertising Work?

Outdoor advertising is one of the most cost effective forms of advertising on the market. Most billboards and other sign and banner programs cost less than a penny per thousand that see your ad. Other forms of media cannot compare to this. Outdoor advertising continuously encompasses new technology. With the utilization of digital billboards, the outdoor ad industry is still more potent. By going digital, this appeals to our technology-driven ideas. It also helps advertisers stay on top of current styles and integrating those into daily messages. Not only does outdoor advertising provide flexibility in design and messaging, and how your ad is to be planned, but it likewise provides a great deal of flexibility in positioning. Big and bold is always better. Billboards are woven into the fabric of our day-to-day lives and can’t be switched off. In fact, 4 in 5 people notice billboards and 71% believe Billboards are very effective at reaching them with advertising messages when they drive.