First year student in Limerick Art and Design.

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Six Years of Ambitious Integrated Campaigns

Integrated campaigns use a creative concept and stretch it to the limit. It might be a marketing stunt that is filmed for a commercial, it might be print, web, social and outdoor executions of an idea, or it could be a fully 360 degree campaign

Integrated Advertising Campaigns.

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Graphic Design – Publication/Book Design, Layouts and Everything Else

Sidsel Fuglsang

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[caro-ma]

Regards © CARO-MA

Collage papier

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Vos tickets © CARO-MA

Exposition Egarez-vous 2014 - Le hasard Ludique

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© CARO-MA

[haltamc]

Start something. |  Exclusive art by Miles Donovan. | Watch the Season 2 premiere of Halt and Catch Fire Sunday, May 31 at 10/9c.

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Paula Scher designs bold new identity for New York’s Atlantic Theater Company

Founded in 1985, the Atlantic Theater Company in New York is one of the city’s most influential off broadway theatre companies and is known for its daring productions by new and established playwrights. Pentagram partner Paula Scher has designed a new identity that successfully gives the company a visual personality that matches its bold approach to theatre.

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Identity and communication Teatros Luchana Madrid

Corporate identity, graphic campaign and signage elements for the newly Teatros Luchana in Madrid (Spain). The new identity plays with the unique idea of the 4 spaces and the different type of shows in each one. That’s why we use the numbers 1, 2, 3 & 4 and a different type for each one. We want to explain the different personality of each room. Every space has its own type for the communication program to easy identify the type with the room number. Communication campaign: Creative and graphic communication launching campaign developed along with the advertising agency FARR. The main idea of the campaign lies from the parallelism between the logotype of the Multi-theatre and the faces of the characters that are double expressed, under the claim: “Más por sentir”, which means “More for feel”. Street campaign: Guerrilla campaign with the aim to wish “¡Mucha mierda!” (literally, “A lot of shit!”), expression that means “Good luck!”, referring to the actors before the show. This expression is known in English as “Break a leg!”. © Photos by: Toormix & Matt Lazenby / Vaca Estudio

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Roof Studio – American Express MSNBC (0:25)

Energetic and dynamic spot for AmEx and MSNBC

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Brandon Wall – Care to Click Animation (1:47)

Animation by Brandon Wall

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Studio BX – MasterCard PayPass (0:42)

Containing all the necessary information of a great importance for card users

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Beautiful Brochures and Booklets – Smashing Magazine

In corporate design brochures and booklets are a standard tool for promotion and advertising. They are tiny books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside). In either case, booklets serve advertising purposes and since they are usually short (max. 25-30 pages) they need to look good and be informative in order to focus users' attention and effectively convey the message. Unfortunately, only few brochures are indeed designed with close attention to details. However, there are a number of options for creative and appealing booklet and brochure design. This post showcases beautiful examples of brochure and booklet design. We have tried to include creative, visually appealing and interesting design solutions; the booklets presented below are nice to have in the hand and take with you. Hopefully, everybody will find something interesting and unusual for herself or himself. You may want to take a look at our related posts Beautiful and Expressive Packaging Design Excellent Book Covers and Paperbacks Breathtaking Typographic Posters Award-Winning Newspaper Designs Data Visualization and Infographics

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