Do you need to make your bills?
How many appointments do you need to make double your bills?
How many appointments do you need to make triple your bills?
How many appointments do you need to make quadruple your bills?
Sally has expenses including her food/gas/bills/rent every month that total $3,500.00
For a lot of people that is a lot of money. For sex workers that is a lot of money, but for some sex workers that is what we can make in a week and some of us can make that in a day.
So let’s say that Sally charges $300 per hour. We aren’t going to go into multi-hour theories right now, just hours. So Sally needs 11.6 (Let’s round up to 12) one hour appointments to make her bills every month. So if Sally has weekends off she needs to see 3 clients a week to pay her bills.
One Month Bills = 12 clients (3 per week) $3,600
Double her Bills = 24 Clients (6 per week) $7,200
Triple Her Bills = 36 Clients (9 per week) $10,800
Quadruple her bills = 48 Clients (12 per week) $14,400
Sally needs to diversify and raise her rates (according to me) but how do you make that work?
You create a business model that forces men who want to see you to pay a higher amount because they perceive it as a better value.
So let’s say that Sally charges $300 for an hour but only $400 for 90 minutes and $500 for 2 hours. Most men would opt for the 90 minute or 2 hour appointment because it seems like the best value.
Now that Sally has changed her rate structure to include a more incentive driven pricing tier she will probably gain higher end clients who want to spend a little more money because they see it as being a good value.
And who doesn’t like a good value?
So now Sally needs to see 7 men a MONTH to reach her goal to pay her bills.
SEVEN as opposed to TWELVE
Sure, the appointment may be a bit longer, but realistically - she’s not doing THAT much more work in a 2 hour date that she’d do in a 1 hour date and she’s decreased her foot traffic by 5 clients.
One Month Bills = 7 clients (about 2 per week) decreased by 5 - $3,500
Double her Bills = 14 Clients (about 4 per week) decreased by 10 - $7,000
Triple Her Bills = 21 Clients (between 5-6 per week) decreased by 15 - $10,500
Quadruple her bills = 28 Clients (7 per week) decreased by 20 - $14,000
So ladies, while you may want to START high in reality what you need to be thinking about is at what price point are men really booking you?
I wrote a piece a while back called Overpricing Yourself In A Saturated Market that discusses your rate structure and how to properly structure your rates. With this in mind consider the above. While many women want to go all out and start out at $500 & above the truth is that what you need to be concerned about is at what price point are men comfortable booking you?
I have the luxury of having a pretty solid client base. Most of my dates are dinner dates and overnight dates with well established clients. I do have the occasional date that is one hour or even two but for the most part over half of my dates consist of those that net me $750 or above.
Your rates should not be an emotional decision. You should price yourself based on what the economic situation can bear in your home city and what you have figured, mathematically, that you need to earn to reach your goals.
If your goal is to make the $2000 you need for your bills and that is it… then do not price yourself out of what your current market can bear. Do not look at taking lower amounts of cash per appointment as an indicator of your self worth because it is not.
Again - who you are as a person is priceless - what you sell your time for has a price tag. You are not the number you put on the screen. You are not the rate that someone pays for your time.
Now, why is it important to set a weekly goal for the clients that you need to see to meet your financial goals?
Because you do not want to get burned out in this industry. Even making $14,000 a month and seeing 7 clients a week for $500 per appointment Sally can hit her mark early in the week and if needed - take some time off - because she has already hit her mark for making her monthly bills.
The rest of the month should be Sally working to stack her cash, improve herself, take care of her family, go to school, travel & recharge.
If you do not have weekly goals you are limiting yourself.
To be a successful escort you MUST give yourself time to recharge. It is as important as having condoms and lube. Do not think that “I won’t get burned out.”
I do hope this encourages some of you to start setting goals and to seriously sit down and evaluate where your money is going and what you are doing with it. If you do not have a budget I sincerely suggest you make one.
Personally I track all of my money via Intuit and for a quick app I use Spendbook.
If you have a favorite app for setting a budget please reblog or comment below with what you’re using and what you like about it.
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