Snap opens a surprising distribution channel for its connected glasses
At the end of September, Snapchat changed its name to Snap. In the wake, he announced his first product of the "wearable technologies" type: the connected spectacles. The sale process of this accessory for young geeks is not very usual for a high-tech product: Snap uses machines called Snapbot that correspond to vending machines. Snap plans to deposit it very quickly throughout the United States. The first of them made its appearance in Venice Beach, California. New Songs 2017 The transaction using a credit card takes only 10 seconds. Proposed at 130 dollars HT, the Spectacles are delivered with a charger, a charging cable and a cloth for the cleaning. Evan Spiegel, CEO of Snap, put the little dishes in the big ones to create the buzz and arouse the craze. For the sale of Spectacles, Snap takes again the principle of the ephemeral which made the success of the Snapchat application. It is expected that snapbots will remain in place for only one day before leaving for another destination. In addition, the Internet Company, which operates the community app adored by young mobile users, reveals the location on the Spectacles website only 24 hours before the snapbot installation. Do not miss the boat. A location-based filter for Spectacles also appears on Snapchat when a Snapbot is nearby. To avoid frustration, Snap suggests mobile users find a friend nearby if there is no Snapbot in your area. "Ask a friend!" If a friend finds a snapbot, he can buy the Specs for you, "Snap launches to stimulate the effervescence. For launch, the product is launched in small series. There are a few thousand units to be distributed for the fall. This form of organized shortage has already resulted in the appearance of pairs of Spectacles on eBay ... at prohibitive rates. As a reminder, the Spectacles are sunglasses connected to the smartphone in Bluetooth. Equipped with a single button, the Spectacles are equipped with a single button and a wide angle lens of 115 degrees. They allow to shoot in the first person (what the wearer sees) and interactions are proposed with Snapchat (synchronization of the captured videos). The first version of Spectacles may be a trial gallop as Snap got hold of Vergence Labs (for $ 15 million), a company that developed the connected "Epiphany Eyewear" that can record in high definition HD.