The Art of Advertising: How AI and Machine Learning Are Changing the Industry
In recent years, AI and machine learning have grown significantly across various industries, and the advertising industry is no exception. With the help of AI-generated models, companies can now create highly targeted, personalized ads that can dramatically improve their marketing strategies.
As an AI enthusiast and photography enthusiast, I have explored the potential of AI models to produce art, and my journey led me to Stable Diffusion at the end of 2022. Stable Diffusion is an educational deep text-to-speech model that can be installed on a desktop with a compatible GPU, and is open-source, making it accessible to anyone.
Using Stable Diffusion, I have experimented with creating realistic portraits of people, and the results have been consistent and impressive. The potential for using AI-generated images in advertising is huge. Companies can use the collected user data to create and deliver highly targeted ads with real-time AI-generated graphics that match their customers’ preferences photographs have been displayed at planned locations.
Imagine seeing an ad on your phone with an artist who looks like you in a partner, wearing clothes that match what you were looking for, offering a product that someone in your family had viewed online are using, and a place you plan to visit on vacation. With AI-generated models, that level of personalization and targeting is becoming more accessible than ever.
As for the AI model I created, her name is Abha. Abha represents my tribe, Nepali. You can find her on Instagram at @nepaligirl.ai. Abha is an example of how AI-generated models can be used to promote diversity and inclusion in advertising, represent underrepresented groups and create more representation in the media.
In conclusion, the use of AI-powered devices in advertising is evolving rapidly and will continue to change the future of the industry. With the ability to create highly personalized and targeted ads, AI-generated images will help companies improve their marketing strategies, increase sales, and increase variety variety and included in advertising.