Malika's process blog

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Week 8

In today's lecture, we covered such topics as audience engagement, audience analytics, and how news works, or the content we watch in general, and how feedback works because this is an important part in the work of a journalist.

For us as journalists, studying this topic is very important. Our job as a whole consists of always working with the audience.

We focused on each of the options of audience engagement and audience analytics, and discussed real-world examples.

And Miss Aynur asked us to choose a few questions from the list she sent us. And to paint it all in an expanded form, in our blog process.

So here are the questions that I have chosen, and the answers to them:

4) What role does audience trust play in the success of audience engagement strategies in journalism and how can it be created and maintained?

I think the audience plays a key role in journalism. And it is very important to win her trust, and not only to win, but also to maintain these trusting relationships. Personally, I think people trust those sources that have already proven that they always have reliable information. And they are official sources. For example, when an unexpected event occurs in Kazakhstan, I immediately check verified sources to find out the truth and the reliability of this event. And if we talk about maintaining a trusting relationship with the audience, then I had such an experience, there is such a channel qumash in telegram, it is popular. I used to really trust every post, or the news they spread. But lately I've started noticing that some side is being held there, and the news has become provocative. Or if they found out about the news, so to say provocative or not yet fully verified, they still spread it, in order to get attention from the audience. I don't know if I'm wrong, it just seems to me personally that they have lost objectivity, and this is the most important thing in the work of journalists, to be objective, and not to include emotions. I want to know the reliable news, and accurate information, and not the opinion that they think about this news. So now I have unsubscribed from them and do not follow them. I think this is an example when a source has lost the trust of the audience.

7) What is the importance of understanding key indicators such as pageviews, bounce rate, number of clicks and involvement in multimedia journalism?

This is very important, because it is by these parameters that you understand what is in demand from the audience, and how well you convey information to the audience. In general, according to these parameters, you can already analyze what the audience comes in, and this will help to make the content better in the future.

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Week 7

At today's lecture, we covered such topics as fair use, copyright, trademark, etc.

Fair use is an opportunity to use materials without asking permission from the copyright holder. This is a very interesting legal concept.

Andy Warhol, the founder of the pop art movement who was tried several times, but he won some courts thanks to fair use. For example, he has a job shot Marilyns.

It turns out he took the original work of some author, it was a picture of Marilyn Monroe. And he changed some colors, applied a filter, and made such an interesting design. And this painting with an interesting design became popular, sold for a lot of money than the original painting. Ms. Aynur cited this example as fair use.

But this does not mean that you can rely on fair use. Each case is different, and the decision of the judge or jury may always be different.

If we talk about copywriting, it turns out that in most cases it is connected with celebrities.

And Miss Aynur gave such an example, there is a singer Taylor Swift. And she has the song shake it off. She was sued by an American band because of this song, namely because of one line in this song: lovers gonna love, haters gonna hate.

And it ended with the fact that Taylor Swift won the court, they were able to justify themselves by saying that this quote is generally very popular in society, everyone knows her. And it was not plagiarism, which she repeated from another group, but just took as a very popular quote that so everyone in the world uses.

Another case, this is the case of Farrol Williams.

He had one song that was very popular, won a lot of nominations. And it turned out that another band had exactly the same song, but it was not popular in their performance. And it turned out that those artists sued Farrol Williams. This case lasted for several years.

And in the end, it really turned out that he really took this song and redid it a little.

And also in these cases, everything is individual, and the judge has the last word, and everything depends on him (as well as on the lawyer, and on what you will build a defense)

We discussed a lot of other interesting cases, in general, the lecture was very informative and useful.

[mjprocessblog]

Week 10

Hi everyone! In this post I would like to share my thoughts about our lessons, and the course in general.

As I said in previous posts, I really like our course. In this course I really learnt something that I didn't know before. This course includes not only theoretical knowledge and lectures. A very important plus is that we use it all in practice, every topic we go through we analyse and discuss with the teacher. I like that during our lessons, we are really interested and we listen to the lesson. I think this is the merit of Miss Ainur and her methodology.

I am very glad that in the next trimester we will have one more subject with Miss Ainur!) I am already looking forward to interesting lessons and practicals😍

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6 week

Meeting with Talgat Almanov.

I unfortunately could not attend the meeting, but afterwards I watched the recording. And I liked it so much that I watched it in one breath))) So much interesting and useful information I took for myself. In fact, Talgat Almanov is very inspiring, that watching and hearing his story you begin to believe and be inspired in your dream to go to America to study.

At the meeting everything was discussed and there was a good discussion, and I really liked that the meeting was held in three languages😂.

And there was a funny phrase: "If you want to marry a rich man, don't marry a journalist" 😂😂😂😂.

And I really liked this quote of a journalist, revolutionary and dictator in Germany, which was given to us by Talgat Almanov: "Journalism is not a profession, but a mission".

In general, reality was revealed to us, and real advice was given. So let's say he told us the realities of journalists in America in general. And I'm generally very grateful for his honesty, because that's the side that should have been expressed, for us future journalism students. And I'm glad that he mentioned that if you want to be a journalist and be rich, you should learn new skills in animation, editing. And that the field of journalism is very competitive. The ability to write articles and only you will not be enough, even companies want to hire people who have some skills (like animation, editing, etc.) that will be useful. And I even had such thoughts, but after the words of Talgat Almanov, it all started to make sense in my head.)

And it was very interesting to hear about the mentality of people in Kazakhstan and America, and the interesting differences between America and Kazakhstan. And about how the field of journalism works, and tips on how to get there.

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9 week

In general, our assignment for this half term is to create a website on an important social topic. The very essence of our assignment is that the project we create should be beneficial to society.

And Laura and I have chosen the theme of "mental health, and publicising it in society".

I think the reason why we chose this theme is because, in today's society, it's more relevant than ever. And it's very cool that people are highlighting it in society. And we'd like to do our part in bringing it to light.

Because in my opinion, mental health is as important as physical health. And it should be monitored just like physical health.

What's going to be on our website? And where are we going to do it?

Our site will be educational, to be more precise there will be various podcasts, articles, infographics, and interviews with real people. We decided to make the site in wix. This is a very convenient and understandable application where you can easily create a website even for beginners. We want to make the site interesting and educational at the same time.

I can't wait to share our results with you.

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5 постов!

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03.10.23

Midterm week

Today we had our practice with Miss Ainur, discussed assignment, future events. So tomorrow we will have a "1 and 1 meeting", each student will have the opportunity to talk to the teacher and get feedback or ask any questions regarding our course.

Miss Ainur has given us a task for tomorrow to finish all the process blogs, and to prepare all the assignments, and to give ideas and plans for the 3rd assignment.

In general, I think such practices as "1 and 1 meeting" helps to improve the quality of learning, and give us motivation to study even better.

And also, in 2 days we have to finish our 3rd assignment. The 3rd assignment is to create our final website, the prototype of which we showed in the 2nd assignment.

Anyway, now i have set my objectives. I have a prototype site, I created it on "tilda.com" . This platform I like the fact that it is very clear, with it there are no problems and difficulties, everything is simple and clear, even a person who has never made a site before, it will not be difficult to create a site from the first time. For my website I want to add more animation,so that is not just text and icons, but when the reader clicks on some icons to make texts, infographics or pictures appear. I think that's what I'm missing for the final layout of the site right now. Wish me luck✌️

[mjprocessblog]

29.09.23

Process Blog.

Initially when Miss Ainur told us that we would have to create our own process blog, and write posts there, we didn't realise what it was. Since we hadn't done it before.

But once I tried writing these posts, I loved it so much. I love writing my thoughts here, my results, my process. It's like a diary where you write your journey.

For me this process blog is a kind of therapy, and I think even after this course, I will continue to write posts about my life in general.

And I was thinking what a good idea it is to write posts on the blogging process, and if I were a teacher, I would also ask my students to start writing posts, because when you know that it will be read by your teacher, and that it is important for her to know about your journey, your work, and your thoughts, you start to respect the subject and your work in it even more.

[mjprocessblog]

20.09.23

So, today we had 2 hours of lecture and 2 hours of practicals. Today Miss Ainur spoke about storytelling, how important it is, and that even through storytelling you can change somebody's life. We watched a very interesting example about a photographer who managed to change the lives of many people through his work and storytelling.

In general, our second assignment will be about storytelling, i.e. we will have to turn our first assignment into an interactive one, and through interactivity and storytelling we will have to convey information to the reader.

Miss Ainur showed many useful tools (such as midjourney bot) that we can use during our website creation.

At the end of the lesson we all shared our ideas for an interactive website. All in all, a great lesson)✌️✌️

[mjprocessblog]

27.09.23

Hello everyone!

Today I will share with you the process of creating my project, and what difficulties I faced.

In general, I can't say that assignment is difficult, it's a litlle bit challenging, and that is because we did not have this type of experiences before.

At the same time it is very interesting.You feel like a real journalist who has his own website) or a graphic designer who tries to convey information to the reader with the help of visual effects and interactivity.

So, briefly about where I'm at right now. I've already prototyped the site, it's about a three year cruise. I tried to make it as easy to understand as possible, yet informative.

I liked to pick up the picture, templates, icons, make a beautiful design and at the same time convey information through interactivity.

But because of constant problems with the internet I could not go to the lesson, and show Miss Ainur(((( But I will try to follow all the recommendations, and do a good job.

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26.09.23

In today's lecture we discussed our 2 assignment, what are our requirements.

And initially it was not clear to us how to make the 2nd assignment, because there was a lot of information and it was a bit confusing what exactly we have to hand in and when.

But it was very useful to discuss everything in a group, ask questions to Miss Ainur, and at the end of the practice we finally understood everything.

In general I like this course as it is not like other courses, here we challenge ourselves, try something new, learn a lot of useful tools. I think this is exactly what we need, and relevant.

And it's nice to know that the teacher really cares about the students, and goes out of his way to help us and treats us with understanding.

For example, I had no experience with websites, and I don't have a very good relationship with codes, and that is why I was worried when I saw this assignment, I thought I would have to write codes to create web site.

But when I learnt that we are doing exactly website design, visual interactive news, I was very happy. As these are the tasks that I am very interested in. I think I will enjoy doing this assignment ✌️