Why is it worth spending $1 each day on Facebook Ads
Before the advent of internet no common man would have thought of advertising except for creating publicity campaigns for Radio or Yellow Pages but again that would go too costly on your pockets. Even the ppc campaigns would follow the same trail of expenditure. What left?
With so many Facebook benefits we can try out this option to our advantage at our budgets:
“Facebook surfaces the biggest advertising opportunities”
They can get to as many people or more people as radio or TV, and in whatever country.
They have sophisticated targeting like Ad Words, albeit on different criteria.
The minimally spend is just $1 per day.
They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? Nope, it's for real.
64% of monthly active users log on every day from a total count of 1.35 billion people who log into Facebook each month.
703 M use Facebook mobile everyday and 3 billion links have been created through the Facebook app link alone.
1 billion engagements occur every week between public figures and their Facebook fan page fans
The stats have a hidden message for all those who wish to earn profits
1. Create Relevant and Quality Content- in the first go; businesses need to realize that if they wish to have high engagement they will have to invest their time and efforts into telling personalized stories/experiences so that they could have a deep connection with their fans. They need to have creative and workable engagement ideas.
You will need to make your Facebook ads more effective- since a lot of investment goes into setting up a business, publicizing it is equally important. You need to firstly get a clear idea as to who is your ideal customer before proceeding on to the next step. Then a simple strategy follows which requires capturing of the email addresses of all your Facebook fans and then uploading the same to the Facebook advertising platform. Use a contest platform on Facebook which on an average basis leads to 17.5%more conversion rate from fans to the email addresses. You primarily need to grow your fans to 500, before you can execute the above.
Construe an emotional engagement of fans- emotionally driven marketing can lead to a direct increase in the number of shares and likes, therefore it is extremely important to bring out an emotional response in your consumers. Emotional engagement is built in the DNA of social media. It is the key to any content marketing success. Instigating an emotional response is an essential element of all successful marketing campaigns. It is quite natural that people wish to communicate what they feel with others in the community. It’s human nature that people want to share the experiences that stir their emotions by communicating them to others. When people develop strong, deep feelings like surprise, anger, fear, disgust, sadness and joy around an experience or message, social sharing becomes impulsive.
According to research conducted by Jonah Berger and Katherine L. Milkman of the Wharton Business School in 2010, in their report, “Social Transmission, Emotion, and the Virality of Online Content”, there is a strong relationship between emotion and Virality regardless of whether it is positive or negative.
In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
You will be required to spend just $30 for a month and if you wish to have a good business then spending this amount should not be a big deal then.
FACEBOOK ADS WILL HELP CREATE AWARENESS & ROI
We are well aware of the fact that organic Facebook ads CAN WORK IN SOME SITUATIONS BUT it gets tougher when more and more people and brands follow the same path and experience similar results. It happens that a page with millions of followers find their posts reaching up to only thousands of them. Adding advertisement in order to promote your posts can bring more engagements for your posts.
There exist several case studies to prove that ROI can be improved where you can get 10-100x the exposure of page posting alone.
Target the right audience through these targeting options
(You can now create a custom audience list through Facebook Graph Search which means finding out the followers of your competitor’s brand; just type “people who like+ the brand’s page name”). Other factors might also include:-
Workplace location and atmosphere
Interests (including particular job titles)
Facebook advertising offers a great platform for connecting businesses to their target consumers and also generate leads thereafter. You can use it to create virality for your business page just by following simple steps to track conversion rate:
Facebook Ads Conversion Check List
Go to the Facebook Ad Manager.
Look on the left for Conversion Tracking, and click on it.
Click on the green box "Create Conversion Pixel."
Give it a name you'll recognize, and choose what kind of conversion it is (e.g. checks, lead, or add to cart).
Copy the JavaScript code and give it to your website person, or place it yourself. They actually recommend placing it in the <head> section
What lies in pipeline for Facebook Ads?
Facebook will spin groups out into their own app within the next year
Facebook will not build its own payments platform
Facebook has a universal mission to connect to the world and connect the world.
“Virtual and augmented reality will be part of future of computing over next 10-15 years“.
While figuring out what works for your brand, we believe if you wish to be a gold digger in enjoying future benefits then spending a single dollar is surely a perk to the profits.
REF; http://www.mmfinfotech.com/blog/worth-spending-1-day-facebook-ads/