Mobile app development

[mobile-app-development5-blog]

Tips to Create a Successful Mobile App

The features and performance of successful mobile apps always fascinates users. With mobile operating systems being updated frequently with advanced features, the users always opt for mobile apps that take advantage of these enhanced capabilities. So the enterprises must consider several factors to build a successful mobile application. In addition to applying the tips, tricks and best practices, they further need to stay tuned to the emerging trends in mobile app development.

Seven Tips to Create a Successful Mobile App in 2014 1) Connect Emotionally with the End Users Many companies create apps by using existing presentations, videos and literature. They feel the app can deliver rich user experience simply by replicating the content on a touch screen. The users, nowadays, expect the look, feel and performance of the application to be optimized according to their mobile device. Also, the app must allow them to access the device’s enhanced capabilities. So no company can create a successful app simply by replicating the existing content for a touch screen. A business needs to connect with the end users emotionally to know their expectations and choice. 2) Make the App Compatible with Different Devices Most companies build mobile applications by targeting a certain mobile operating system. But the user can access the mobile app on a variety of mobile devices including smartphones, tablets and phablets. That is why; it becomes essential for the business to apply the mobile-first approach for a variety of mobile devices. In addition to targeting the right mobile platform, the app’s look and feel also need to be optimized for several devices running on the specific operating system. 3) Make the App Work Offline Nowadays, many professionals use mobile apps on the go. So they look for application that can be accessed anytime and anywhere. As the users may not have limited or no access to the internet, they will opt for apps that can be used even when there is not internet connectivity. The application must run seamlessly in both online and offline mode to become more successful. 4) Make the App Customizable Most users love to customize mobile apps according to their personal preferences. So a company can always increase the popularity of a mobile app by making it more customized. While creating the mobile application, the developers must be instructed to include features that make it easier for users to customize the app. The users will love to change the fonts, colors, sizes and privacy setting. The customization options will deliver richer user experience by making them feel safer and more comfortable. 5) Concentrate on End User Experience Each mobile application is designed to serve a specific purpose. Despite being simple and easy-to-use, the app must serve the purpose it was designed for. Regardless of the nature and purpose of the app, the developers must give preference to the preferences of the end-user. Along with allowing users to perform certain activity without any hassle, the app also need to perform optimally. The intuitive and user-friendly interface of the app, at the same time, needs to be simple enough to be used by a novice user without putting any extra effort. 6) Monitor the App’s Usage The app can be used by the end users in a number of ways. So each business needs to understand how the mobile application is being used. It can simply implement engagement analytics to track how the users are using the app. In addition to deciding the different segments of users, the analytics will further provide information about the users’ location and mobile devices. The valuable insights gathered through the engagement analytics will help the business in updating the mobile app by incorporating required features and functionality. 7) Focus on High Lifetime Value Along with the user experience, a business also needs to focus on the high lifetime value (LTV) of the application. Normally, the revenue earned by the advertisers, publishers and developers are affected by the app’s high lifetime value. To make the app successful in the longer-run, a business must focus on LTV, ROI and Average Revenue per User (ARPU). The app will get higher returns through an engagement and reengagement strategy to build a base of regular users. A company has to implement a comprehensive marketing strategy to make the mobile application popular. In addition to enhancing the visibility of the app, it is also important to promote it through major online search engine and social networks. At the same time, the app must be updated frequently to complement the frequently changing choices and habits of users. To get maximum benefits of mobile apps development, you may consider hiring services of a proven app development company. We provide mobile app development services. We have expert mobile apps team with 100% certification ratio. To hire mobile application programmer from us, please reach out to us at Mindfire Solutions.

[mobile-app-development5-blog]

Tips to make your Android app more visible

With the number of app developers submitting their apps growing day by day, the navigation through so many options is becoming quite challenging for the users. The competition for high rank in application searching is becoming tough too. To capture as many users as possible, these days SEO tricks are used for apps as well so that your apps are optimized, thus more visible. Here are some tips which might aid the first-time application developers manage as well as market their apps better.

Social media- Through social media, a company can increase public awareness about the brand as well as encourage audience engagement. It allows audience to engage with the company on a social level in a personal style of the company. Optimizing app name- In SEO terms, if your app has a good as well as apt name, then there are positive effects in both mobile app marketplaces along with search engines. The name should have relevant keywords, including brand name along with additional keywords to describe the application. Creating keyword tags- In case of promotion of apps, an important role is played by keywords. For example when you are promoting you app in Apple App Store, the keywords should be optimized for maximum 100 characters which include spaces, separating the keywords with just commas. In this example, keywords are understood by the store one-at-a-time, not in phrases, so synonyms along with plurals should be used for the ranking of the keywords. Visual aspect- The visual aspect of the app should have special emphasis on display icons, images and screenshots. The image quality should be good; pay attention to the differing sizes as well. Do not forget video trailers which will help you showcase your app properly. The video's URL should be added on YouTube along with a text description which is short, highlighting the app's top features. User reviews- Mobile marketplaces take user review into account when they rank an app. With positive reviews the ranking gets better. In case the app is new without many review, the users can be invited to leave good positive feedbacks. But they should like it as there is no expiration of reviews. Additionally interaction is very essential like social media, so top users should be identified to directly interact with them. Targeting the audience- Your configurations should be checked well to ensure the app's visibility for the defined audience. The distribution page as well as the pricing should be considered as well, to see if they are appropriate for the targeted countries where you want to distribute our app. Also do check if you have restricted distribution to some specific wireless carrier or not. Defining compatibility- Ensure whether the configurations have excluded any device or not. View device compatibility list to check. All supported devices will be seen by default but the list can be filtered to take a look at the unsupported devices. User experience- The most important thing in the entire process is ensuring that high quality along with lasting experience is delivered to the users. Users are the last word in any kind of development, so if the end result is not good enough then no amount of work will guarantee you positive response in the long run. Users should be encouraged to provide feedbacks as well as +1 recommendations. If any user has some kind of bad experience then respond to that and solve the issue as that might lead to a 5 star review instead of a 1 star one. After the creation of an app, it is but obvious that the focus should be shifted to marketing so that your app gets seen in market and gets popularity. However, many people often overlook this. To increase the visibility there should be some kind of a plan, even before the creation and make sure that the plan is followed throughout. You can hire developers from top Android development company who can help you build applications within allocated budgets and time schedules. We provide Android game application development services. If you would like to talk to one of our expert Android developers, please get in touch with us at Mindfire Solutions.

[mobile-app-development5-blog]

Who is in charge of mobile app development? Everyone and no one

As a large chunk of the world population is increasingly getting hooked to Smartphones and tablets, there is a recent trend amongst businesses to design and deploy mobile applications in order to fulfill their internal needs as well as the requirements of their clients. Given this huge demand, the mobile app development process needs to be injected with more amount of maturity and discipline with a team or teams taking ownership of the same. But before we discuss further on who is responsible for this app development process, let us go for a comprehensive overview of the general application design procedure.

The mobile application development procedure There are certain fundamental steps which go into the development of a mobile app. Let us understand the procedure in a step by step manner.

First of all the developers need to understand the business goals or expectations of the client, especially the vision as well as mission. Herein starts the effort to come up with the best possible outcome with respect to every project.

Next comes a thorough comprehension of the different facets of the industry within which the client operates. This is of immense significant for feature enhancements, that would give the client a competitive edge over others in the market.

Based on the clients instruction along with a unique blend of technical expertise combined with creative abilities, compelling messages are delivered.

Then the mobile app developers intricately leverage mobile technology along with web programming solutions, and carry out the procedure, strictly adhering to the client's time-line and ultimately ensuring that the result meets the client's expectations.

With the development of each application, however meticulously it might be done, there is always the possibility of potential defects or errors. Hence to ensure the quality of the application, focus should also be laid on identifying content errors, software defects, as well as design and usability flaws within the products. The software testing phase involves a blend of various procedures, ultimately leading to a comprehensive testing of the entire app.

One the creation of the application is over, the app is then published in different app stores, for the user to download.

Once you create and publish an app for the iPad, iPhone, Android or iPod platforms, advertisement and promotion of the app becomes a very crucial aspect. The promotional package may include campaigns across social media, websites or any other public relation campaigns.

Building, publishing and promoting the app is not enough. To ensure that the app delivers as per the expected performance, continuous maintenance should be carried out, which in turn enriches the client's experience.

Who takes the real responsibility for development? Given the mobile development process, it is indeed clear that a lot of effort goes into the designing of an app. New ideas should be put to action by blending them with technological skills and creative acumen and this calls for involvement of dedicated people and teams. The mobile development procedure calls for more maturity, as stated by a recent survey conducted among 804 executives including CEOs, IT directors as well as development managers. 85% of the respondents point out to the fact that so far as their enterprises are concerned, there is no single “mobile leader”. The absence of mobile leaders in a way reveals that there also exists the lack of any corporate mobile strategy. The survey also brings out that there are a number of companies which do not have well-defined mobile strategies. On the whole it is seen that the IT world is busy with supporting more than one mobile operating system. The need for the day is a synchronization of the entire process, with responsible teams in charge of specific activities. A great step in this direction is the move towards mobile-specific APIs which will in turn boost the integration between front-end apps and back-end enterprise systems. And that’s when you would need to hire mobile app programmers who are certified and benchmarked by the industry. We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.