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5 Ways You Can Use Video For Your Ecommerce Store

Happy business man using smartphone over white background

If you have an ecommerce store, video is a great way to sell more products.

Think of the “Will it Blend” videos where the company Blendteccreated a series of videos that caused their brand to explode. In case you’ve forgotten, their videos showed iPods, watches and other goods successfully blended into submission. People watched in…

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#Video

Case Studies: Your Behind-The-Scenes Conversion Generating Tool

Case Studies: Your Behind-The-Scenes Conversion Generating Tool #ConversionOptimization #CRO

When it comes to marketing your product or your service, advertising is the first type of marketing media that usually comes to mind for most retailers. And make no mistake-advertising has its place in the marketing mix, but it also has its limitations, too.

For starters, at its core, advertising is a one-way conversation. Advertisers direct their message by talking at consumers, instead of…

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Ecommerce Product Recommendations: How To Do It Right?

Ecommerce Product Recommendations: How To Do It Right? #ConversionOptimization #ecommerce

If I told you, I am going to reveal one tip that will up your average cart value by almost 40% and boost your conversion rate by anything between 5 and 20%, you wouldn’t even finish reading this paragraph and jump to the tip.

Now, if I would say, that one tip I promised to ‘reveal’ isn’t a secret, after all, you would be a bit disappointed.

Next up, if I would say that tip is to implement product…

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#ecommerce #product recommendations

7 Instagram Business Tools to Rock Your Ecommerce

Instagram is crazy hot right now.

With 300 million monthly users and its focus on visuals, it’s perfect for the online shopping world. Anyone willing to learn a few photography techniques and put those into practice can totally rock this platform.

Will she ‘gram her photo?

Think about it, if you sell baby clothes, scarves, jewelry or anything else that lends itself to visuals, Instagramgives you…

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Top 7 Marketing Tools To Boost Your Ecommerce Sales

Top 7 Marketing Tools To Boost Your Ecommerce Sales #ConversionOptimization #CRO

The tactics and tools available on the market to increase the chances of success of your ecommerce store are plentiful. Surprising to go over the long list of extensions and tips that are available online that help you market products on your ecommerce store? As an ecommerce store owner, you might be thinking to yourself: “Yes! All the attractive deals that I come up with. Of course, my customers…

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6 Reasons not to license MobiZippy mobile apps

Let’s face it – MobiZippy is not for everyone. There are very good reasons why you should have a full fledged team to cover your mobile strategy. When we say this, it really goes against what we promote as a business. But then again, there are always exceptions, you see. There are very, very good reasons why you should have your own mobile development team, but these reasons are very special and…

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8 Tips To Choose The Best Name For Your Ecommerce Store

8 Tips To Choose The Best Name For Your Ecommerce Store #ecommerce #branding

The name of an ecommerce store- the undeniably important trademark, is something that plays a considerably crucial role in your online store’s performance. You’ll agree that a name is anything’s primary identity, it’s face to the world. How important is this aspect then, to your business greeting unknown customers on your behalf? It is so important that you shouldn’t be surprised if you are…

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Welspun's mobile ecommerce strategy powered by MobiZippy

Welspun's mobile ecommerce strategy powered by MobiZippy #MobiZippy #MobileStrategy #ConversionOptimization

On several posts on this blog, we have stressed the need for a dedicated and well thought out mobile strategy for ecommerce businesses. Mobile apps are the new loyalty and more often than not, mobile Web can be the gateway to your mobile apps. It is thus, as merchants, very important to ensure that your end users have a great mobile Web experience. A Responsive Web Design strategy won’t cut it. R…

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#app launch #mobile strategy #MobiZippy #welspun

How to boost online sales with Up-sell, Cross-sell and Down-sell

How to boost online sales with Up-sell, Cross-sell and Down-sell #ecommerce #up-selling #cross-selling

Of late, the current scenario seems to portray that, the race between an online store and offline store is far greater than what exists between various online stores. And, how true! Undoubtedly, the number of online shoppers is increasing each day. Online stores have become the most convenient option for several reasons. Whatever the reason maybe, for that luxury piece of furniture or that simple…

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#cross-selling #down-selling #ecommerce #up-selling

DelightFoods iOS app goes live in the App Store

DelightFoods iOS app goes live in the App Store #MobileStrategy #apps

Delight Foods is a snack delivery startup that concentrates on the Indian variety of snacks. Based out of Bangalore, they’ve taken on the difficult challenge of being able to deliver snacks from different top vendors in the country (even mixed items in every order!). In their own words here is what they are:

Our masalas, mixes and pastes help you cook some of the most authentic dishes in an…

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Server Requirements for a Basic Magento Setup

Server Requirements for a Basic Magento Setup #Magento #ServerRequirements

Magento is a popular e-Commerce platform trusted by both small and big online businesses for delivering quality and exceptional experience to customers. It has one of the most powerful, flexible, and customizable tools for creating and managing an online shop. Importantly, for this robust e-Commerce platform to meet your needs efficiently, you need to set it up properly.

Magento installation…

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#Magento #Magento Server Requirements #Server Requirements

11 best ways to increase engagement on your ecommerce store

11 best ways to increase engagement on your ecommerce store #ConversionOptimization #PerformanceOptimization #ecommerce

The eternal buzzword in ecommerce: bounce rate; the one thing every website loves to avoid but sadly gets tangled into. The definition is simple, when a visitor lands on your website, spends few seconds and leaves immediately after those ‘just a few seconds’ without having visited any of the other pages on your site, it is referred to as bounce. Bounce rate is a critical factor for all websites.…

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Respecting operating system guidelines for the best UX

Respecting operating system guidelines for the best UX #UserExperience #UX #MobileCommerce

Choice is a good thing and there are today two dominant mobile operating systems in Apple’s iOS and Google’s Android. Evolving at organizations with clearly different priorities, these operating systems have distinct personalities.

Mobile commerce is a complex interaction

When a mobile user wants to browse an ecommerce store, view various details about products like images, descriptions,…

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#mobile commerce #user experience #UX

How to convince your boss to go with MobiZippy

How to convince your boss to go with MobiZippy #MobileCommerce

So, there you are – fully convinced that MobiZippy is the way to go as far as mobile strategy for your ecommerce business is concerned. You have seen the kind of design we have, the kind of featuresthat apps built on our platform have and the speed at which we deliver, which is a week or two. Of course, we are just scratching the surface here there are many other advantages you see. You believe…

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17 useful Magento extensions for your ecommerce store

17 useful Magento extensions for your ecommerce store #Magento #MagentoExtensions #ContentMarketing

An online store always has the need to compete to take the lead. With the latest marketing tools and online strategies set in action by the competition, it is indeed a pretty tough call. Magento-based stores have always had great flexibility, especially with a great range of Magento extensions. Here is a list of 17 best Magento extensions that could work wonders on your ecommerce store.

1. Magent…

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Evidence that there is a link between performance and conversion

Evidence that there is a link between performance and conversion #PerformanceOptimization #ConversionOptimization

A while ago, we wrote about why your ecommerce apps and site need to be as performant as possible. There are two things to understand here:

Users abandon non-performant websites and apps

Better website and app performance translates to greater conversions

In this regards, take a look at these impressive stats that will convince you, if you aren’t already:

Staples reduced median homepage load time…

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10 Effective Ways to Optimize Magento Performance

In the world of online shopping where milliseconds are extremely important, configuring an eCommerce site for optimal performance is indispensable. Kissmetrics reports that if an online shopping site is making $100,000 every day, a 1-second page delay could result in about $2.5 million loss each year. Therefore, if you are using the enthralling Magento platform for your eCommerce business, you need…

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