NM2203
NM2203 - SOCIAL MEDIA IN COMMUNICATION MANAGEMENT
First of all, what is it?
It basically mixes a combination of communication theories and how they are evident in social media, some business elements such as how to design a strategic campaign and lastly, how to manage social media such as what kind of content interest audiences. Do not expect to learn how to use the various social media platforms though.
Workload + assessment
Honestly, it was manageable. There is a 1 hour tutorial class each week and each tutorial has about 2 questions with 3-4 parts each. However, it is conducted as group discussions usually and there is no need to hand in your work i.e. you can getaway with skimpy work. Content-wise, there were academic readings that can be as dry as sand paper. My advice would be to skip the readings, skip the textbook and focus on the lecture notes. The final exam tested only what were in the notes and tutorials and were largely application essay questions and giveaway MCQs.
Since I’m a business student and majoring in marketing, I figured I have some slight advantages in this module. Which I did, since the group project and presentation was very reminiscent of a typical business module project. For people with similar experience, you might want to keep close tabs on the group report, just to make sure that essential elements are there since the majority of the cohort are year 1 and 2 comm students who may not be used to writing such reports. Also, wear formal wear during the presentation; it was stated quite clearly in the project outline to present the project as though it was to a real client. I was stunned like a vegetable when I went to class and saw ALL the other groups were in jeans and crop tops. Seriously, guys?
Individual assignment - start early! Its designed like a case study except you have to hunt for the example yourself. That will take time since you have to be certain that the example you selected is succinct enough to answer the question and apply theory.
Overall, I got an A grade (honestly a first for me).