Portfolio

Ria Monie, Creative Copywriter

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Crafted and conceptualized short video to help launch a collaborative campaign with Abbott Diabetes Care India and the Times of India.

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Conceptualized, scripted and helped shoot a testimonial video series for Abbott's FreeStyle Libre.

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Created a supporting campaign around the launch of DigiNerve's latest brand film

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FreeStyle Libre | Flash Glucose Monitoring | FGM

FreeStyle Libre flash glucose monitoring system & diabetes (sugar) device in India is designed to liberate patients from finger pricking for

Conceptualized the content to help revamp the FreeStyle Libre website before their launch in India.

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View this post on Instagram

A post shared by Paras Healthcare (@parashealth)

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A post shared by Paras Healthcare (@parashealth)

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A post shared by Paras Healthcare (@parashealth)

Building a social media presence for Paras Hospitals on Instagram, Twitter and Facebook

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View this post on Instagram

A post shared by Paras Healthcare (@parashealth)

View this post on Instagram

A post shared by Paras Healthcare (@parashealth)

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Crafted a campaign and wrote creative copy to launch Dettol’s latest range of soaps: Dettol Co-created with Moms

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HomeScape By Amplus on Twitter

“While you switch off for Earth Hour, consider making a change that has a long-term benefit for our planet. Switch to Solar. A cleaner, greener and renewable source of energy. Know More: https://t.co/jqcuubOX7L #switchfornature #switchtosolar #solarpower #EarthHour https://t.co/fAyskm34hO”

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HomeScape By Amplus on Twitter

“Team Amplus wishes everyone a very happy and healthy Holi! #holi #happyholi #playholi #greenholi #switchtosolar #switchforbetter #amplussolar #solarpower #holi2021 #holifestival https://t.co/mMIDBeAaLI”

Conceptualized this topical post for Homescape by Amplus, a solar energy provider for residential homes and rooftops.

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Aided in scripting and conceptualizing this short ad film for DigiNerve, an EdTech initiative by Jaypee Brothers.

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Scripted this digital advertisement for Philips Avent India.

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Conceptualized and scripted the showflow and emcee script for Femina Stylista North 2019, held in Gurgaon.

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An insight-driven campaign that focuses on hard-hitting statistics, based on the idea that people today live sedentary lifestyles, and encouraging them to go out and exercise to stay fit and healthy. Collaborated with various celebrities and influencers to generate content around the #FitIndiaMovement and the #MakeYourMoov campaign.

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The Mom Mandate – Final Results

Presenting the winner of #TheMomMandate…With 0% Parabens, 0% Talc and 0% Dyes and Trusted Protection…Dettol Co-Created with Moms! Visit https://amzn.to/2Xt1l...

A full 360° marketing campaign, with a 3-Phase Launch Campaign that would generate online conversations and make an impact. I wrote a number of the social media posts and respective captions, created influencer scripts and helped curate their content, aided in production of the three teaser videos and the final reveal film, as well as scripting and producing the final awards video for this project

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Anupam Kher on Facebook Watch

Interesting call with #NeenaGupta Ended up chatting about sleep apnea. Do not ignore its symptoms. Call the sleep helpline 1800 258 7678 and book a free...

Scripted a digital video shot with Anupam Kher and Neena Gupta that talks about sleep apnea, its symptoms, and myths about healthy sleeping habits.

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Philips Avent tribute to moms | Mothers Day | #ToughTimesTougherMoms | Film with Real Moms

Times are tough, but indeed moms are tougher!To celebrate a Mother's Day unlike any other, we paid tribute to the unsung heroes in every home, by reaching ou...

A digital film created for Philips Avent on Mother’s Day – showcasing a celebration of motherhood, and how moms have fought to keep their families safe during the pandemic. This film was conceptualized and shot remotely in collaboration with real moms, and the influencer moms of Instagram. #ToughTimesTougherMoms was lauded as #disruptive and #Clutterbreaking by various news media sites like SocialSamosa and the Economic Times