Moxie Is A Soda!

Moxie, the olde timey New England soda. Since 1884!

[c86]

Moxie Diet Moxie

[danielclowesreader]

Vending OK

The OK Soda Vending Machine insert (from the trade brochure), followed by a photo of the actual vending machine front, which looks a little different:

[danielclowesreader]

OK POS

Yesterday at the DANIEL CLOWES READER tumblr, I posted an image from a 1994 OK Soda trade brochure. The booklet has a pocket in the back with around 15 glossy inserts that show different OK items, such as premiums (t-shirts, hats, etc) and point-of sale-display items. I’ve never seen many of the things on these sheets. I wonder: did they ever make the PBN581 ‘shelf wobbler’?

[gameraboy]

“Oh, Superman!”

1966 Superman Coloring book by Whitman

[mox-and-bottles-deactivated2016]

Journey to Maine

[moxieisasoda]

[moxieisasoda]

Metal bottle opener, seen on eBay.

[learntobabble]

At the antiques shop in Manchester.

[luckypeach]

The story of the New England Moxie Congress, a hundreds-strong band of zealots who are fervently dedicated to the soda.

Photograph by Neal Santos.

[moxieisasoda]

[moxieisasoda]

Merry Christmas Moxie lovers!

[nancyishappy]

[mothgirlwings]

[moxieisasoda]

June Lang

Christmas - 1930s

[nerdyorkcity]

Moxie! In Grand Central Terminal! At Beer Table To Go!

[fuckyeahneena]

Attn: learntobabble

[moxieisasoda]

Kickass! Moxie for sale in NYC :)

[rightxbrigade-deactivated202107]

[dreamybabies]

I’m going to live here, I’m going to work here, I’m going to get diabetes here. 

[shutterbug207-deactivated201503]

[moxieisasoda]

Muscle cah, dude.

[realmainahs]

Sometimes you need to make exceptions and break your own rules. Normally I only get pictures of people that live in Maine, but I figured this brother and sister volunteer duo deserved some recognition. Anyone from out of state who volunteers for the Moxie Festival is not your average tourist. Plus, moxie shirts always brighten up a picture. Their father grew up here and now they live in Florida. They drive up to visit each year. "What would you say Moxie Festival is all about?" Sister: “I guess people coming together a lot. Everyone is coming together… It’s not really a soda, it’s like a thing to remember, a tradition…” Brother: “People from Maine coming together to enjoy Moxie, from all around.” -Lisbon