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The Secret Of Getting Referrals

Guest post by Dan “The Millionaire Maker” Kennedy

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.

That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson…

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#marketing #referrals

Last Call for Our Next Meeting

Just a quick reminder that our GKIC Ireland private membership meeting is just a few hours away. It’s happening on later this evening in the Ballybane Enterprise Centre at 7pm.

You won’t want to miss this one, because we’re going to talk about increasing the average value of each customer you have and generating additional incomein your core business. We’re going to show you how to do this and…

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Dare to be Great

Our GKIC Ireland private membership monthly meeting is coming up on 11th February 2016 in the Ballybane Enterprise Centre at 7pm. Before attending I want to issue a challenge.

At our upcoming meeting we’re going to talk about increasing the average value of each of your customers. This is critical, since the average value of each customer you currently have is spiraling downward.

When you do the…

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Fourth and Long ‒ Call an Audible

Are you an American football fan? I was reading about the playoffs last weekend when I got to thinking about a quote:

“You have to learn the rules of the game, then you have to play better than anyone else.” Albert Einstein

You would think someone with the incredible brain power of an Einstein really wouldn’t care about the rules. Someone that smart would bend or go right around the rules because…

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Prepare for a 50% Pay Cut

We’re now well into 2016. With a new year comes change.

Maybe you made some resolutions like eating healthier, exercising more or putting away a few more Euros into a savings plan. Some of you may actually be staying true to these commitments. Congratulations!

Unfortunately though, the value of every customer you now have or will get is being reduced. Each of your customers, clients or patients…

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Is Your Business Taking a Nose Dive?

It happens to a brand new vehicle the moment it is driven off the dealer’s lot.

Take a look around, and you’ll notice that it happens to a lot of things over time. It’s known as depreciation ‒ the inevitable devaluing of something, a decrease in its net worth.

In most instances it’s a slow process that happens over time ‒ months, sometimes years. But it happens no matter how well you take care of…

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Shine a light on 2016

The famous self-improvement and motivational speaker Earl Nightingale had this to say about goal-setting:

“Unless you can say, in one concise sentence, what your goal is, the chances are good you’ve never clearly defined your goal.”

The inability to clearly and concisely describe goals when challenged reveals a lot about an individual. Most mediocrity and unhappiness is directly linked to the…

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Whose goals are you working towards?

We’ve rolled around once again to that goal-setting time of year – and a key question to ask yourself is this: “Whose goals am I really working on?”

Far too many people are governed by other peoples’ goals, expectations, and rules. Far too many waste time and energy striving to satisfy other people – helping them to live out THEIR dreams – while living a misery-filled life as a result. Indeed,…

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What kind of sandwich will you make this year?

There’s an old story: two guys sitting together at the work site, eating their packed lunches from home. One guy unwraps his sandwich and cries out, “Cheese sandwiches again! Why must every day bring cheese sandwiches!?”

The other guy, puzzled, asks: “Why don’t you ask your wife to fix you something different?”

First guy answers: “I pack my own lunch.”

Talk about self-defeating… and this attitude…

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Why ONE goal is better than MANY…

When it comes to setting goals, conventional wisdom often tells us “the more the merrier.”

However, as the old Three Dog Night song said, even though one might be the loneliest number it’s probably one of the key factors to reaching success this year or any year.

When you have too many goals, it’s very difficult to make sure you a) prioritize them correctly and b) keep them from conflicting with…

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For 2016, Think NEGATIVE(?)

It’s a brand new year, we’re into the second week and I’m sure by now you’ve heard a zillion recommendations for how to make it your very best ever… including the standard fare of eat better, exercise more, get out with friends on a regular basis, that sort of thing.

Over the coming weeks I’ll be sharing a few points on that topic myself, but before diving into the more positive angles to take, I…

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The One Discovery That Changed Everything For Me!

I’m going to bring you on my personal journey of discovery. That discovery was one that introduced me to GKIC and Dan Kennedy.

I realise at this stage you possibly haven’t been formally introduced to GKIC so I will now (then I’ll get to my story). This post is quite on the long side but I’ll do my best to keep as engaging as I can.

First of all, what is GKIC.ie?

Well name, GKIC.ie is the ONLY…

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#Dan Kennedy #marketing

How to Increase Profits WITHOUT Getting More Customers

Would you like to know some effective ways to increase profits in your business WITHOUT getting new customers? Without knowing who you are or what business you’re in, I can tell you that with near certainty that there’s a massive source of untapped revenue sitting in your business. Where is that untapped revenue? It’s from your existing customers.

In this article I’m going to give you 15 ways to…

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#marketing

13 Reasons Your Advertising And Marketing Is Not Working (And How To Fix It)

Not Getting Enough Customers?

Advertising works – when done right. Too often people give up on mediums of advertising claiming they don’t work or they are too crowded. There are typically 13 big reasons your advertising and marketing isn’t working… and today I’m going to outline each and every one of them for you…

First though, a warning…

You’ve been conditioned to think that as long as they have…

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#advertising #marketing

Don't be so competitive

Don’t be so competitive

We’ve been talking pricing lately and one more thing occurred to me…

One of the smartest ways to avoid cutthroat pricing battles is to simply avoid putting yourself into price competitive situations.

In other words, your marketing should be engineered to bring you prospects who have already chosen you – not prospects who want to merely consider you along with a number of other alternatives and…

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What your prospect REALLY wants…

When setting prices, it’s important to spend some time in your prospect’s shoes – working to understand their REAL motivation behind the sale.

Let’s say we’re selling a way to make money with your computer, working from home. What you “think” would be the main motivation to buy would be the income this new business provides.

But there are other, less obvious, yet far more compelling elements to…

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Live by Price, Die by Price

There’s a common misconception among many business owners that the most important thing you can do to meet increasing market challenges is to bend over backwards to keep your prices low.

This could very well be a recipe for disaster.

For example, Dunnes/Tesco once dominated the low price position, until Aldi/Lidl took it away from them. Now they’re all chasing each other to the bottom. This…

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