Nathan William Martins.

half blog // half resumé (Click the eye for post information)

[nathanwm]

https://www.youtube.com/watch?v=mIA1ocuE5-0

Alex Wiley - Navigator Truck (ft. Calez & Chance The Rapper)

Might as well upload here.

[nathanwm]

If you’re looking at this

I’d suggest going to my Instagram: https://www.instagram.com/nice.vle/?hl=en

I use my Instagram as my creative output/portfolio. While it’s not focused on advertising unlike this page, my Instagram lets me express my creativity in a more diverse way. 

[nathanwm]

Designed & copy based

A little print-mockup I did or WD40. IT’s been awhile since I’ve designed with the plan being to sell so it’s not as good as I’d hope however the grinds coming back and I’ll actually be committing to uploading daily. This is a pretty straight forward ad leveraging their brand image of the iconic blue and yellow to create grater recall when customers see the cans (hence the curve in the middle too).

[nathanwm]

Now I don’t exactly remember the whole advertisement nor can I find it by click though Random YouTube videos, however the “new” (I’m not 100% sure if it’s new or due to my recent searches), but the “Sound” video advertisement by LinkedIn really caught my attention. From my recollection it was talking about how pitch and tone in a presentation to a CEO is the key to the success of the presentation. While the advertisement itself is pretty basic (good production and message being sent thought,) it was the timing that I started to see the advertisement that intrigued me. Recently I’ve brought an Xbox One, so I saw heaps of advertisements for games etc because of cookies which I’m fine with, but when I started Googling headsets, the video appeared multiple times on YouTube. Assuming that this was due to my searches, LinkedIn made an interesting choice with their Google AdWords. Compared to many advertisements that i’ve seen, I think LinkedIn utilised AdWords in a creative manner, looking to promote their industry by comparing it with the products that i’m currently look at/looking for, giving me the option of improving my own sounds. 

[nathanwm]

Personally, I feel that the whole “oh my god they have all that information?!?!?!” is quite unwarranted. For the people around me they were surprised about how Google tracks their whereabouts and their Facebooks information was being siphoned, even though they also agree for businesses to use cookies so they can access the website which in turn is them saying take my information while thinking about it. At the end of the day our data being collected all the time, and what these big companies do with the data isn’t something to be so concerned about (in my opinion). When looking at the Facebook - Cambridge Analytica issue, information about their political leaning was being used which ultimately doesn’t hurt the individuals who had their information siphoned that for that reason. I don’t feel too scared about the information that businesses have about me if it’s not being sold off to be used to stalk me and/or ruin my life, cause what can they gain other than the two reasons I listed. At the end of the day though it’s all about ethics which is fair enough however I think people overreacted to the whole privacy issues, but businesses took swift actions to change their terms and conditions so fair play to them too. 

[nathanwm]

More creative things.

I’ve completely neglected the blog side of this by only focusing on ideas for jobs and all. I’m going to start posting up my thoughts on situations currently happening & post up any story ideas that come up / have come up in the past. 

[nathanwm]

Basic as well

Little poster mock up for the Calvin Klein Campaign even though the photo was used in a shoot for Ellie. This and the previous post have been very basic however I plan to get back onto my proper ideas very very soon. 

[nathanwm]

Basic Billboard following the success of the original

Missed creating anything yesterday so I quickly mocked up this billboard today using the success of the previous billboard made for the Deadpool release, adding more to say you can watch it on Netflix. 

[nathanwm]

Luxury Mirror Company AD Idea

Idea/Copy Driven

In public bathrooms, luxury mirror designs can instal their mirror and below the row in a Serif font, they can have the title “Why not reflect on your achievements everyday, “Brand X” luxury mirrors,” next line having the website or link to a social channel of the brand. Just a short little idea that’s copy driven while potential customers are able to see how good he products are.

[nathanwm]

Billboard ad

Still having fun with ads, I created this billboard idea. The purpose was to draw in people with the whole “you could be here” beautiful views while a coffin just breaks the photo in hopes of generating interest from passerbys. The coffin goes over the billboard constrictions to be more dominant in the picture as making people understand the point of the poster.

[nathanwm]

Having a little fun with my ads, making an ad for a pain in the ass in terms of advertising.  This is just a basic simple message which is straight to the point 

[nathanwm]

Copy Driven

This is a mock up ad for 56 Nord, a new company creating a new breed of cargo boxes. Just like the previous post (for Toyota) this uses a rhyming style while further strengthening a key feature of the Cargo Box. 

[nathanwm]

Copy Driven 

This is a mock up magazine ad for the new 2019 Corolla. I did this based on the old Corolla ads they had in the ‘80s

hence the “FACT:.” This was more driven on the tagline rather than design “a hatch so hot even the road will roll over,” using “roll over” as a rhyming tool but also making the statement that the road will submit to the new Corolla 

[nathanwm]

As stated above, this is an idea driven post, the photo gives some context.

Copy for NSW Police Force:

“You know what’s the difference between a grenade and a mobile? In Australia  1000s of people die from mobile phone related accidents every year while a grenade has yet to kill one. Get your hands off it.”

This idea was came from “a ticking time bomb” where every second counts, specially with a pinless grenade & texting while driving. As people know, a grenade was made to harm many people in a wide area, texting while driving can also harm as many if not more people. The statistics for grenade deaths in Australia is unclear however they’re much less than a mobile phone, built to help people.

[nathanwm]

Idea driven rather than design focused

This is a print ad to start of my series of 1 print ad or idea per day. I created this as an ad that NSW police force could use in a series or videos and/or SM ads targeting drink driving. 

The idea came about from the line “alcohol fuelled rampage,” giving a double meaning to it. Essentially the jerry can (gas can) could be custom made for photos and videos where someones pouring beer (easily identifiable) into a jerry can to fuel their drive home from the pub or club. 

Video Idea:

Man in a bar with all his friends but every time he would be sipping, he pours some beer into the jerry can. During the next 5-10 seconds he seems drunker and drunker as the jerry can is filling up to 6 standard drinks (on the meter). Cut to him walking out to his car with everything blurry (drunk vision) till it becomes first person as he looks at the jerry can which indicates that he’s near death if he decides to drive, so he pulls out his phone (close up side) and calls a cab. Cut to police logo with a narrator saying “How much will you fill up before you come home? Don’t drink and drive.”

[nathanwm]

Two print-ad mock up-s that I created for Transport Sydney. 

[nathanwm]

Uber Eats Video Idea

Family having dinner being loud, laughing having fun while one of them is serving everyone. Lots of orange hues around the scene as the lighting is focused on the family and table set with a certain cuisine (different for different regions). 

Camera looking top down at a 30-45 degree angle as it pans back from the start of the table to the kitchen (located closely) as it reveals a bag with the Uber Eats logo on the table (or a shelf). 

Narrator saying; “Not a chef, not a foodie, not a good time manger. Uber eats, for those who need the finer things in life.”