Mastery Journal @nckelloggsmasteryjournal-blog - Tumblr Blog

Thank you, Full Sail University and the faculty and student body that helped me get through this program. Here’s to the future!

#ProgramReflection

I am no longer a novice. I AM A WRITER!

This is a short diary documentary of the final production cut of a scene from my upcoming film "The Postnup".

This the final production cut of a scene from my upcoming film called “The Postnup”.

This is a short documentary of the final rough production cut of a scene from my upcoming film called "The Postnup".

This is the final rough production cut of a scene from my upcoming film called "The Postnup".

This video is about my experience creating my first Director's Treatment on a scene from an upcoming short film.

Director’s Treatment Research

#DirectorsTreatment

This is a short reflection of my experience editing a scene from a short film script I’m currently in the progress of completing.

Script - Scene Edit & Revision

The attached is a revision of a scene from a short film that I’m currently in the progress of completing.

Multimedia Adaptation

Some six or seven months ago, I wrote a flash fiction story called “The Postnup”. This original story is about a timid housewife who must find the courage to outwit her abusive husband, who just happens to be a well-known, high-powered attorney. I enjoyed writing the story but felt like it could use more development and a little more oomph.

Recently, I got the opportunity to give the story the boost it needs through a multimedia adaptation course. I adapted the story into a short film. It was a very rewarding experience. By adapting this story into a script, I was able to sift through the story, picking out all of the weak areas and adding action and dialogue, which raised the stakes in the story and gave it new life.

For example, in the original story, I hinted at the husband’s abuse and infidelity but didn’t bring it out. For that reason, and others, the story lacked luster. In the script, I let my imagination take over. I brought out the love child and her mother, a young mistress the husband hid from his wife. There’s collusion and deception, a hitman, and a murder. I went full throttle with this adaptation.

Adapting this story has taught me how to further develop my writing. I’m currently revising the original flash fiction piece, and I’m loving every minute of it. My next goal is to try my hand at adapting one of my short stories into a comic.

Through this adaptation experience, I’ve learned not to limit my creativity.

Photo: Olu Eletu

#MultimediaAdaptation

Gamification and Convergence

Here are some examples of genres and media being remixed and reimagined through the lenses of gamification and media convergence.

1. Habitica (HabitRPG): Productivity gaming app where gamers play to keep themselves on task and up-to-date with their to-do protocols. With this writing app, gamers can level-up and be penalized by not complying with their to-do lists or simply by not completing tasks within the app. This app is a fun way to keep professionals, especially writers productive.

2. Chore Wars is an amazing adventure gaming app that I believe was created with families being the primary target. This app is similar to World of Warcraft, in the sense it is like a multiplayer online role-playing game. Players fight monsters, win loot, and discover hidden treasures all while completing household chores. I think this game is meant to trick children and spouses, through the guise of what they love most—gaming, into believing doing house chores is honorable. Well played Chore Wars.

3. Walmart is single-handedly the master of psychology through advertising and media. They leveled-up against their competitors with the creation of the Savings Catcher App. The saving catcher turns the average shopper into a savings guru. With Walmart claiming to be the most economical place to shop, shoppers, especially couponers, can expect to do all of their grocery and personal shopping through Walmart and expect to get the lowest price or Walmart will match the competitor's price and reward the shopper with the difference through the savings catcher. All shoppers have to do is scan the barcode of their Walmart receipt and, bing, you just not only leveled-up, but you put yourself in a position to get some serious loot. What a great way to turn saving a coin into lightweight gaming for it. Photo credit: habitica.com, savingscatcher.walmart.com, and chorewars.com

Effective Branding

The Nike Just Do It Campaign is one of the most effective branding campaigns on the market. It mentally rouses the average being from their fitness slumber and encourages them to believe that if they wear Nike shoes they will be just as great as the average athlete.

Youtube took branding to whole new level when it invited the average Joe to broadcast themselves. The rationale is you don’t have to pay thousands to hire a producer to film you and make you famous. You can go viral from your desktop or your smartphone. Fame is just a button away.

The Non-Gmo Project label is the better approach to effective marketing for food brands. The target audience is people looking to eat healthier. With this label, their goal is not only to retain their current customers but gain new ones by emphasizing their food is healthier because it is Non-GMO certified. Brands have managed to cause people to look beyond the ingredients and trust this label.

Photo Credit: pinterest.com, youtube.com, nongmoproject.org

#Branding

Creating My First Webisode

Creating my very first webisode was by far the most rewarding experience I’ve encountered in my journey towards mastery. Rewarding in the sense that, learning how to apply the elements of formatting on a smaller script with shorter acts, has helped me to gain a better perspective on the art of writing for television. When I first read in the assignment log that I would be required to write/create a webisode, I wasn’t sure if my attempt would be successful. Timing is such a big part of webisodes. I was so fearful that I wouldn’t be able to tell a story on a script in less than eight minutes. But I did, and I’ve been relieved of my fears.

This experience differs from my other writing experiences because I now have a better understanding of script writing. From analyzing a web series to creating a springboard and a beat sheet and to actually writing a pilot has given me so much more confidence as a writer. Writing this webisode falls in line with my professional goal of becoming a screenwriter and television writer. I believe that if I can master creating an entire web series, I could also master creating a television series and so on.

I can certainly see myself trying my hand at this professionally. My plan to make this a reality is simply networking. I would connect with fellow students in the student body and scour social media to connect with actors and actresses, as well as producers and directors who could help put together a low-budget webisode. I would keep my production small and local. There are some actors and actresses who are just stepping into the field of acting and are trying to make a name for themselves who wouldn’t mind doing some pro bono work or being paid less. My go to funding vehicles would be Kickstarter or GoFundMe to raise the funds for creation and production.

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