trendtrack

a place to catalogue my ideas, thoughts and inspirations from the worlds of digital media, startups, tech, pop culture, food and travel. Want to talk? Tweet me @therealneville

[nevillebezzina]

The story of cake: a primer on good old fashioned marketing.

The story of cake: a primer on good old fashioned marketing.

Last week, my girlfriend was considering a home made cake for her birthday celebration, but was conflicted about the relatively high price (which included delivery to the venue). Just order a cheaper one from a different caterer, I said. That wasn’t a good solution though. She had tried a free sample at an event for food lovers and really wanted to try it again. In the end, she decided to go…

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[nevillebezzina]

Snowden vs NSA on the TED stage

Snowden vs NSA on the TED stage

Appearing by telepresence robot, Edward Snowden speaks at TED2014 about surveillance and Internet freedom. The right to data privacy, he suggests, is not a partisan issue, but requires a fundamental rethink of the role of the internet in our lives — and the laws that protect it. “Your rights matter,” he says, “because you never know when you’re going to need them.” Chris Anderson interviews, with…

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[nevillebezzina]

What You Think You Know About the Web Is Wrong

What You Think You Know About the Web Is Wrong

Originally posted on TIME:

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.

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[nevillebezzina]

Placebo Buttons

Originally posted on You Are Not So Smart:

The Misconception: All buttons placed around you do your bidding.

The Truth: Many public buttons are only there to comfort you.

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[nevillebezzina]

Manage your social content pipeline in less then 40 minutes a day with automation

If you follow me on Twitter, you’ll probably know that last week I was lucky enough to make the trip to Le Web Paris 2013, where I got to rub shoulders with people I’ve idolised for ages, such as Guy Kawasaki, Fred Wilson and Gary Vaynernerchuk.

It was…

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[nevillebezzina]

Mastering Google Analytics - Getting Started

I’m super excited for the first skill I’ve picked to master during Project Level Up: mastering Google Analytics!

For some, it might not be as cool, different and interesting as some of the other challenges I’m considering for PLU in 2014 (eating raw food,…

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[nevillebezzina]

What is an expert?

The question of what an “expert” is has been popping up in my head more frequently lately. Some will tell you that an expert is anyone who has read 5 worthy books on their chosen subject. Another theory is that if you do something for 10,000 hours, then…

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[nevillebezzina]

Have you ever wanted to learn something ... but never got around to it?

The question of what an “expert” is has been popping up in my head more frequently lately. Some will tell you that an expert is simply anyone who has had time to read and fully digest 5 worthy books on a subject matters. Another theory is that if you do…

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[withouttheirpermission]

This is how you "win" at social media

It’s not that hard: make something people want; give a damn; be human!

Bravo, Netflix. Stuff like this makes me want to buy more stock.

[janefriedman]

Secrets of Succeeding in Digital Media From Jonathan Perelman of Buzzfeed

From Jonathan Perelman at Buzzfeed, six of his public secrets:

1. Have a heart - people like uplifting content

2. Content is about identity

3. Humor works - people always want to laugh

4. Nostalgia brings us back to a simpler time. It brings you back to your past

5. Understanding Cats is vital to understanding the web. (CUTE) how and why do cats share so well across all the platforms

6. Don’t ignore mobile. Mobile is vital today and will become the only thing in just a few years.

[selimbenhadjyahia-deactivated20]

Do you have your eye on a plush corner office? Chances are, you’ll need more than ambition alone to land a top spot in the C-Suite.

If you’ve ever wondered what factors contribute to C-Suite status and success, check out the infographic below detailing a few of the most common...

[therearenoroads]

What Are You Doing From 7pm to 2am?

How A Founder Started His Sunglasses Startup While Working Full Time

[nevillebezzina]

…and getting his Master’s Degree… by Brendan O’Connor I’ve been meeting with Mike Malloy, the CEO of one of my favorite local, social ventures Waveborn, for the past three months. As founder of a social venture, Raise Your City, myself, I constantly seek to improve my management and l…

[justinthorp-blog]

(via LivingSocial CEO Tim O’Shaughnessy Says People and Culture Keys To Success)

We talk so much about technical scale but scaling the people side of your business can be just as tricky and can screw you just as much. Fascinating learning from LivingSocial CEO Tim O last night. I remember when they were 4 people. Now they’re 6000.