Newton

[yuenchingng-blog]

I love watching the comedy so i always find some funny video in Youtube. This is one of the favorite channel for me~ It calls “Just For Laughs Gags”. They post many funny videos here and there is no any dialogue, only acting. you can relax yourself :) Hope you guys enjoy watching this :) Laugh :)

[newtonngchingwang-blog]

Thx for your sharing! A very funny video! In fact, comedy brings much amusement to us. Like and Laugh!!! :)

[chungngasze-blog]

Crowdfunding project

Hey, I am going to talk about the local crowdfunding project of Backstage on 

musicbee.

First of all, Backstage was Hong Kong’s top live restaurant located in the heart of Central LKF area since 2007. It provided a stage for different kind of musicians, music lovers and followers of cultural activities.

Under the high rent of Central area, Backstage Live restaurant was closed on August 2015. Before they close, they going to hold a series of farewell music show during 5th -30th on August 2015.   

They join the crowdfunding on musicbee, project name called Stagéjàvu Festival: A Farewell Series of Gigs for BACKSTAGE. The funding date started from 2015-07-26 to 2015-08-03, and the aim was raise $50000, in order to assume the rent after adjustment, and the production of  "Stagéjàvu Festival" program.

It finally raise $91148 within 7 days and  “Stagéjàvu Festival” program held successfully.

Here is the project detail:

https://musicbee.cc/backstage-stagejavu-festival

I have been watch at least 3 music show in backstage, for me or other music lovers, backstage is not only a restaurant, but is a place to enjoy any type of music. ( Backstage always provide the stage for indie music or musician who a not famous)

A famous lyricist said 「一座城市養不起一家Backstage，何等荒謬。」I through this is the main reason why the project was success.  The target of the project was the people who have been enjoyed music here, so although there are only about 130 people raise the fund, it’s still arouse attention.

But the project was not ended by the supporter:

http://hk.apple.nextmedia.com/enews/realtime/20150803/54046063

And here was Backstage Live FB, I hope people who love music can support this small live house!

https://www.facebook.com/Backstage.hk?fref=ts

[newtonngchingwang-blog]

Good music should be supported. Although some of the music do not highly recognize by public, but I think local music is always encouraged by Hong Kong people. I will promote it to others for the crowdfunding platform - MusicBee. It is good to introduce something fresh to us. Thx!

[hutcdv]

brand v.s online communities

We are a part of online communities, interacting with members via Facebook, Instagram or HKGolden forum. So what’s online community? Online community is a community that forms on the internet. A community is a group of people interacting, sharing, and working toward a common goal. Whereas neighbors may converse in their yards, in an online community, members interact via social networks, such as Twitter, Facebook, and Google+. They also share in forums, e-mail groups, and even in the comments sections of blog posts and news articles. It looks like a normal thing in our daily life, but it is a treasure to a brand. 

Things begin with word of mouth, online community as a free tool to promote the brand and products. Members of online communities talk about the same things with their online friends as they do with their offline neighbors, but they also rally around a specific topic, product, or cause to share ideas, offer tips, or act as mentors. Many times, they join communities because people at home in the offline world don’t share similar passions. So they come online to talk at length with the folks who “get it.”  Furthermore, brand is able to understand better about customers and improve their brand through receiving feedbacks and idea from online community.Knowing what people want, through your online communities, allows you to bring products and services to market which have an immediate demand. User-generated content has more credibility in supporting brand trust than employee-generated content.

For instance, Samsung started the Samsung Nation community and now they know a lot about customers who have purchased their products or intend purchasing their products.

Clearly communities bring brands a live laboratory to witness the true value of the brand and the real journey of the brand experience. Those feedbacks provide power to brand development. The perceptions are evident in the content of the community discussions, and those perceptions informs in-house brand evaluation and discussions, which is more far-reaching than just marketing itself. For example, The Gap bowed to the wider social community after the new commissioned design of its logo was “rejected”. Hence that wider social community had a big impact on the brand development since logo look. That’s a far more gutsy move than just consulting with your own online community and shows how far social communities can reach.

Online communities are designed to enable businesses to be transparent in their communications and dealings with customers and prospects.  Online communities provide a platform for brand to keep in touch with customers consistently and conveniently. A sense of belonging and brand loyalty are built via online communities. 

Online communities showing a lot of benefits, but it could also be a challenge. The challenge is that your community has to have sufficient members engaged and those members should be customers and potential customers. That’s why a good community strategy is so important. if you do not have an engaged and large social community then you are at a disadvantage to a competitor that does. If you are lost in new media epoch, you’ll lose your business.

[newtonngchingwang-blog]

A nice statistic to show what the relationship between brands and online communities. However, the resolution of the photo is low, which is not clear enough. Maybe you can re-post the photo with your content together. Anyway, it is a good analysis of online communities.

[hongchiblog-blog]

Question for Tutorial 5

Sorry for being late. Now I would like to talk about the question of 

An online community is a virtual community whose members interact with each other primarily via the Internet. There are some examples of online communities such as social networking sites, chat rooms, forums, discussion boards.

What opportunities are online communities bringing for brands?

Some online communities such as forums/ official Twitter of the brand find favor when guest experts or well-known personalities are available to answer participants’ questions. For examples, sometimes people may ask some questions about iPhone, the brand employees may not free to answer but there are some other people who are well-known about those products may help to answer it. These may helps the brand to relief their workload and at the same times, providing a better user experience towards the customers.

In this forums, a user ask how to solve this problem. After that, there are many forum users help him to solve this question.

In this case, some “guest expert” help the other customer to solve the question without adding the workload for the brand’s employees, which create a opportunity for brand to improve it’s customers satisfaction without costs.

Also, these questions that user ask may helps brand understand what problems their products have in real time. Through understanding all these problems, they may find the way to improve their products as soon as possible.

When a topics of the products becomes popular in online communities, it potentially creates a new marketing tools. By making sure that consumers can interact freely with each other and build a friendly online community, marketers can follow consumers’ perceptions about and feelings toward the brand in real time. The more communication and interaction, the stronger the community, and the better the feedback. Interactive online media will enable marketers to sense market forces with unprecedented accuracy and efficiency, overcoming the limitations of today’s one-way research methods.

The above is the examples of how the brands act as a passive side and gain opportunities. However, some brands are not popular and it is hard trigger people to discuss about it. Therefore, brands can actively trigger people to discuss through owning an official Twitter accounts, etc.

Hosting a Twitter post is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship.

Just takes Whole Foods Market as an example, it frequently post some recipe on its Twitter page and it can trigger many people to discuss, which can build a deeper relationship towards customers and the brand.

Also, through owning these kinds of page, brands can easily promote their brand. It allows to promotes products and/or services during the Twitter chat through posting some banner ad or others without using a huge amount of cost.

After some twitter chats becomes popular, brands may gain lots of new followers each time you hold the chat. In addition, brand build it’s social influence power.

What challenges are online communities bringing for brands?

Online communities allow visitors to choose a user name that is not associated with any real information about the person using it. They may normally think that they don’t have to bear the consequence of what they have said. In this way, some brands may hire some ＂Cyber fighter” 網絡打手 to slander other brands. These may cause a thread towards some brands. 

Openrice is one of the websites that many people think it contains many “Cyber Fighter” on it. It is hard for people to determine isn’t it real. Moreover, this “Cyber Fighter” issues will affect some brands’ image is an incontestable truth. 

[newtonngchingwang-blog]

I love your examples that using netizen insight, it absolutely bring both positive and negative opportunities/impacts to the brands. Thus, I think brands should aware of feedback in internet, it can give them advice so as to improve their brand image and quality.

[billleungnityuniverse-blog]

Blog 3

Bill is here. What is big data? How can big data make the life difference and apply in our life? In the following blog, I would like to talk about this technology. Here we go.

Introduction of Big Data

Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it. Big Data is a synonym of a huge and complex data, which are capable of capturing, storing, processing, retrieving and analyzing. Also it becomes the help of any relational database management tools or traditional data processing techniques to link together. Moreover Big data have the ability to extract new insights or create some valuable products based on a cloud and a large scale of data.

Forecast:

as per the analysis by “TechNewsDaily” we might generate more than 8 Zettabytes of data by 2015.

Over the next 10 years:  The number of servers worldwide will grow by 10x, Amount of information managed by enterprise data centers will grow by 50x.

The characteristics of Big Data

The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data.

Volume 

Big data depends on how large it is. The volumes of data are larger than those conventional relational database infrastructures can cope with. Also, it can handle and storage hundreds of terabytes or even petabytes of information.

Velocity

The data needs to move too fast and too stable. Specialized companies such as financial traders have long turned systems that cope with fast moving data to their advantage. It’s this need for speed, particularly on the web. The Internet and mobile era means that the way we deliver and consume products and services is increasing, generating a data flow back to the provider. Online retailers are able to compile large histories of customers’ every click and interaction: not just the final sales. Those who are able to quickly utilize that information, by recommending additional purchases, for instance, gain competitive advantage.

Variety

the source data is diverse and doesn’t fall into near relational structures. It could be text from social networks, image data, a raw feed directly from a sensor source. None of these things come ready for integration into an application. Also, big data can apply in different area to benefit the human beings. Such as IBM, which transform the clients’ healthcare organization’s value with access to new and unprecedented amounts of data through populations and at the level of the individual for deeper insight, personalization and earlier interventions.Creating the new levels of collaboration between medical professionals and across the healthcare enterprise for better patient outcomes.

Application and the usage of Big Data

Big Data Helped the German National Football Team

Aside from great talent, exceptional teamwork, and dedicated training, the team took advantage of Big Data. Working in collaboration with the German Football Association and SAP match insights( SAP is a German multinational software corporation that makes enterprise software and data to manage business operations and customer relations), the team used SAP based on HANA technology ( HANA is the new generation of SAP Business Suite launched in 2015. It offers cloud, on-premises and hybrid deployment options to provide more choice to customers. Some benefits include: a smaller data footprint, higher throughput, faster analytics, reports, faster access to data (social, text, graph and processing). SAP Match Insights helped the team analyze matches by processing vast amount of data to help players improve their performance. Video data was captured from 8 on-field cameras and crunched into thousands of data points per second. This enabled coaches to analyze performance metrics, such as player speed, position and possession time. Coaches could then provide feedback to players via mobile devices to help them improve their game.

https://www.youtube.com/watch?v=UqJ1x2hAK70

Apart from German Football Association, there are many football team in german take SAP HANA technology as a Football’s secret weapon through big data

https://www.youtube.com/watch?v=PZhw4o26tNA

[newtonngchingwang-blog]

Surprised with your example of Big Data! Never thought that it can be linked with football! Quite interesting! I believe that Arsenal do not use big data, so it has no trophy for a long time. :)

[newtonngchingwang-blog]

Blog Exercise of Week 6 (The Last Blog)

Hello, I am Newton. This is my last blog in Tumblr, and I want to share a video that I liked from Youtube to you all. Last week, I introduced ‘MusicBee, as I loved music very much. Thus, I recommend a video related to music to you guys once again. I hope you guys will enjoy this song. Let’s watch and listen together.

This is a video from a reality music competition show, ‘The Voice of China 4′. This is one of the participant that I like most in this programme. His name is ‘孫伯綸’. And, he was singing a song called ’如果你也聽說’ from ‘張惠妹’. Although he did not get into the final stage of the competition, and ended his journey at top ten. But, I really appreciate with his impressive expression.

I think he paid much emotion in this sing, I feel touched very much. His voice is full of story. When I listen his performance, I always fall in his sensation and addict in his voice. And, I think his version is better than that of the original singer. I hope you guys will also be touched, ‘if you have heard’ this song.

One more song performed by him to suggest you all¸ called ‘最長的電影’ from ‘Jay Chou’. Please remember his name called ‘孫伯綸’. He is a definitely good singer in China. I hope he will be signed and become a perfectly justifiable singer soon.

I wish you all will enjoy these two songs. Thank You and Good Bye!

[newtonngchingwang-blog]

Blog Exercise of Week 5

Welcome to my blog again! I am Newton. Today, I want to discuss a topic about ‘Crowdfunding Projects in Hong Kong Nowadays’ with you all. Crowdfunding can be involved in different industries. But first of all, I will tell you guys what ‘Crowdfunding’ is.

Crowdfunding, which means the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. One common example that always relied on fund raising to achieve their goal is 'Music'. In the contemporary Hong Kong, the development of Music is declined seriously after the golden period from 80s to 90s. Especially for the pop music in Hong Kong, most of the pop singers in 80s or 90s like the former of Leslie Cheung, Danny Chan, and also the latter of Andy Lau and Leon Lai etc. They had high reputation and also created massive amount of sales of CDs as well as record breaking in the past. However, in the current digital era, most of the people are downloading the songs via internet illegally rather than purchasing a CD in a music store. This disturbs the market of pop music and also drops the talents who want to enter the music industry, as they have no capital to implement their projects. The major fact that they know is the effort that they spent cannot generate equivalent return, or even obtain no revenue to sustain their musical dreams. That is why music is seen as luxury nowadays.

Nevertheless, although the musical journey is being harsh to go gradually, yet there are still many young talents who spend their lives and times to insist on their ideal music. They have skills and potential to become a professional singers, but now they are only lacking of capital to support their beliefs. Fortunately, Chet Lam (林一峰), a local singer and songwriter, who founded a crowdfunding website ‘MusicBee’ with musicians Vicky Fung, Victor Tse and creative team ‘Why Interactive’ in 2015, dedicated to create a crowdfunding platform for those potential music talents to operate their projects. This provides more and more encouragement as well as motivation for those rising stars to continue their music creation.

This crowdfunding platform is created a chance for those potential musical artists to submit their musical projects in ‘MusicBee’. Then, ‘MusicBee’ will post all the submitted projects on its page, and encourage public to wait, find and support their favorite proposal. And, netizens can participate in those projects through sponsorship to stand by their favored musical artists. This is a positive crowdfunding atmosphere to allow all the music fans to enjoy the innovative and high quality of music, while the musical artists can acquire their own supporters as well as the buttress from fans to produce the most meaningful music to everyone. All of the sponsor will be fully supplied to the specific musical artists to fulfill their musical projects, so that the best quality of music works will be produced to thank all of the supporters. This shapes a sustainable music ecology in a long term future.

Lastly, after the establishment of ‘MusicBee’, it creates a hope for those who love music and have passion on it. More talents will be nurtured through the project creation and support from public. They will experience more about how to be a professional musical artist and produce more music works. This really boosts the development of the music industry. I hope after you guys have seen this blog, you can give support to those potential artists, they need and wait your buttress to achieve their dreams, just like the above fund raising musical projects. 1 Sponsor = 1 Support. Let’s crowdfunding together!

Reference:

https://musicbee.cc/

[newtonngchingwang-blog]

Blog Exercise of Week 4

Hi, is Newton again. In this week, I will discuss about the topic of 'Big Data', and it will focus more on 'the characteristics of big data' in this time. Since big data has a massive influence in both business and society nowadays, it becomes a trend to be used by different stakeholders gradually. Let's see what it is together! :)

Big Data, which is a combination of both technical and marketing. Edd Dumbill, the principal analyst for O’Reilly Radar, who has defined big data is the data that becomes large enough, and it cannot be processed using conventional methods. The size of data to be considered as big data is constantly varying factor, and newer tools are continuously being developed to handle this 'Big Data'.

Big Data can be divided into five characteristics:

1) Volume - It is the size of the data which determines the value and potential of data under consideration and whether it can be considered as Big Data or not.

2) Variety - This means the category to which Big Data belongs to. This helps the people who are closely analyzing the data and are associated with it, to effectively use the data to their advantage and thus upholding the importance of Big Data.

3) Velocity - This refers to the speed of generation of data or how fast the data is generated and processed to meet the demands and the challenges which lie ahead in the path of growth and development.

4) Variability - This refers to the inconsistency which can be shown by the data at times, thus hampering the process of being able to handle and manage the data effectively.

5) Complexity - This means large volumes of data come from multiple sources need to be linked, connected and correlated in order to be able to grasp the information that is supposed to be conveyed by these data.

Examples of Big Data are specified in two forms:

1) Structured Data

2) Unstructured Data

Structured data has semantic meaning attached to it whereas unstructured data has no latent meaning. The growth in data that we are referring is most unstructured data.

Below are the examples of unstructured data:

1) Calls, text, tweet, net surf, browse through various websites each day and exchange messages via several means

2) Social media usage my several million people for exchanging data in various forms

3) Transactions made through card for various payment issues in large numbers every second across the world

Lastly, the above attached video is talked about what Big Data is and how it can change our life. I hope all of this information will be meaningful to you all!

Reference:

http://www.slideshare.net/venturehire/what-is-big-data-and-its-characteristics

[newtonngchingwang-blog]

Blog Exercise of Week 3

Hi, I am Newton. See you guys again in Tumblr after the wonderful holidays. In this week, I would like to share my views on the topic of ‘Search engines’, which was discussed in the previous lecture.

Search engines, the information retrieval system created to assist in finding information stored on a computer system. The results we searched are usually preformed as a list, and we generally called it ‘hits’. In our lives, especially for the tertiary students, who are extremely relied on internet, since internet is full of information, knowledge and also entertainment. When we need to finish our assignment, study via e-learning as well as gain some fun in social media, we all require searching. Because searching can generate results, we can get some useful things during the searching process. That is why we are addicted in internet easily due to the convenience of the search engines.

Search engine is one kind of marketing in the world. In general, there is a marketing strategy called ‘Search Marketing’. It is defined as a process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Marketing may include:

Search Engine Marketing (SEM): Buying traffic through paid search listings

Search Engine Optimization (SEO): Earning traffic through unpaid or free listings

In the past, we called ‘Search Marketing’ as ‘Search Engine Marketing’. However, the shorter phrase ‘Search Marketing’ is now used as the umbrella term over SEO and SEM, while the longer phrase ‘Search Engine Marketing (SEM)’ is now used to describe paid search activities.

‘Search Engine Marketing (SEM)’ is defined as a process of gaining website traffic by purchasing ads on search engines. It was refered to paid search. We generally use SEM or paid search to refer to paid listings.

Here are some of the most common terms used to refer to SEM activities:

Paid search ads

Paid search advertising

PPC (pay-per-click)

PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone

CPC (cost-per-click)

CPM (cost-per-thousand impressions)

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis

On the other hand, ‘Search Engine Optimization (SEO)’ is defined as a process of getting traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.

Here are a video which can provide a quick and better understanding of ‘What is SEO’.

I hope the above information about search engines and search marketing will be useful to you all.

Reference:

1) http://searchengineland.com/guide/what-is-sem

2) http://searchengineland.com/guide/what-is-paid-search

3) http://searchengineland.com/guide/what-is-seo

[newtonngchingwang-blog]

Blog Exercise of Week 2

Hi, I am Newton Ng from CAMD A300F T03.

I herewith answer the blog exercise questions for Tutorial 2.

Firstly, as a media student, I am strongly related to this course. Because New Media is a contemporary trend in the world, most of the netizens use social media to share their lives, hobbies and views to their peers, such as updating their livelihood via Facebook and Instagram. At the same time, social media is used popularly by teenagers, and I am also one of them. That is why the course ‘New Media Culture’ is relevant to me.

Secondly, I am interested in 'Mobile Media' in Lecture 8 according to our 13-week schedule. Since mobile phone is an essential tool for general public. Most of the smartphone users cannot live without mobile devices due to the convenience of the functions of smartphone. For instance, people can watch movie and drama, play app. games as well as update status through social media in anytime. Thus, I want to know more about the attractiveness of ‘Mobile Media’ and research how the public being engaged to stay with it for a long time.

Lastly, I have few questions about the new media culture as follow: 1)  Although new media provide convenience to us, yet how about the dark side of new media influenced to us? 2)  Is there any potential new media raised in the future? 3)  How do you think the significance of new media in Hong Kong?