What happens when two of fashion media’s most seasoned powerhouses finally join forces? We’re about to find out. Elle’s new power duo — editor-in-chief Nina Garcia and creative director Stephen Gan — reveal their plans for media domination.
How long have you known each other?
Nina Garcia: Intimately? Not so long, but a good 15 years, at least.
Stephen Gan: We’ve seen each other sitting front row at shows during Fashion Week for many years, and we’ve exchanged pleasantries, but we didn’t really know each other. There’s been mutual respect and admiration. It’s a really good foundation.
The new editor-in-chief tells BoF why her return to the title has personal significance, and how she plans to amplify the brand’s core values.
For Nina Garcia, Elle magazine is the one that got away. “You know the boyfriend that you are always pining for, [thinking] what would it have been like had I stayed?” she told BoF last week. Garcia was in her office on the 24th floor of Hearst Tower, nearly ten years after she exited the magazine, and about five months since she was named Elle’s editor-in-chief.
The March issue is here. Angelina Jolie speaks out for women across the globe; because being an American citizen means being a global citizen. Thank you to Mariano Vivanco, Samira Nasr and my incredible team at ELLE for making this beautiful idea come to life.
Hearst Magazines today announced that Nina Garcia has been appointed editor-in-chief of ELLE, the No. 1 fashion magazine brand in the world, with 46 international editions. Garcia succeeds Robbie Myers, editor-in-chief since 2000, who is stepping down. The announcement was made by Hearst President and CEO Steven R. Swartz and Hearst Magazines President David Carey. Garcia will report to Hearst Magazines Chief Content Officer Joanna Coles, and begins in her new role on September 18.
Garcia has been creative director of Marie Claire since 2012; before that, she was Marie Claire’s fashion director from 2008 to 2012, and fashion director of ELLE from 2000 to 2008. She began her fashion media career at Mirabella. While at Marie Claire, Garcia introduced franchise editorial sections including the twice-yearly ‘Shoes First,’ which has expanded internationally as a live event platform, as well as ‘What Nina Loves’ and ‘Fashion Week Diaries,’ which chronicle her personal style choices. Under her direction, Marie Claire’s fashion content won numerous awards, including the Accessories Council’s ACE Award and the Jewelers of America GEM Award. Garcia has also hosted the red carpet for ABC’s Oscar telecast and been a judge on the Peabody Award-winning show Project Runway since it launched in 2004.
“Nina embodies all the qualities of a modern editor-in-chief,” Carey said. “She’s an important authority in fashion, respected by her peers for her personal style, her ability to spot talent and her deep relationships across the industry. She’s also known to millions around the world for her role on Project Runway and the dynamic, behind-the-scenes life she shares with 4.5 million engaged followers on social media. Her love of fashion is deeply felt and it will resonate on every page.”
“Robbie has been an inspiring leader for 17 years, and her contributions are too numerous to count,” Carey continued. “She conceived trademark editorial franchises, from ‘Women in Hollywood’ to ‘Women in Tech,’ and transformed them into events that gather the most creative, influential women of the moment. She made ELLE an essential part of the global conversation, and we wish her the very best in her next endeavor.”
“Nina is the ultimate ELLE woman—her life is incredibly full, she’s curious about everything and she’s passionate about fashion, beauty, technology, art, travel, the environment, women’s issues and the ways that they all intersect,” Coles said. “She understands the multiplatform world and embraced it early on, becoming one of fashion’s first social media influencers with the largest following of any editor-in-chief. Nina is a force of personality, and she’ll bring her energy, her unique sensibility and style to ELLE, a brand she knows so well.”
“ELLE is close to my heart, and this is a very special homecoming,” Garcia said. “This is ELLE’s moment to be out in front, inspiring and informing readers in every area. Fashion and beauty are at ELLE’s core, as are culture, politics and health, and new media. I’m excited to work with this incredibly talented team to set the pace for women who are moving as fast as the times we live in.”
Garcia is a New York Times bestselling author of four books on style. Born in Barranquilla, Colombia, she is a graduate of Boston University and Fashion Institute of Technology. Garcia was honored by Fashion Group International in 2010 with the prestigious Oracle Award and in the same year, received the Individual Achievement award from the Hispanic Federation. In 2015, Garcia received the Champion of Educational Excellence Award from the Oliver Scholars Program.
ABOUT HEARST MAGAZINES
Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media, information and services companies. With 20 titles in the U.S., Hearst is the largest publisher of monthly magazines with a total paid circulation of nearly 30 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 123 million readers and site visitors each month – nearly two-thirds of all women and millennial women in the country. (source: 2017 comScore Multi-Platform //GfK MRI Media + Fusion (06-17/F16)). The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company and is a partner with Condé Nast in the publishing services company PubWorx.
So proud of all the Marie Claire team that work in our first sustainability issue, an entire magazine dedicated to the environmental causes we care about most. As part of this issue I had the pleasure to sit down with a dear friend and fellow tech geek Miroslava Duma to discuss Fashion Technology Lab, her new venture set on bringing sustainable innovation to the fashion industry. You can read the interview here -> http://www.marieclaire.com/culture/news/a28215/miroslava-duma/
I hope everyone’s 2017 is off to a great start.Every so often, I like to assess my desk set up, which usually results in a little rearranging to help with work flow and creativity.
For #NGQ09, I selected my office favorites sot hat your work life can be just as chic as you are!
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First things first, you need to get to and from work in style. I chose a beautiful and classic TOTE FROM KARL LAGERFELD PARIS that will keep you organized and stylish. There is an inside pocket for the items you need easy access to, as well as a removable cross body strap for handsfree multitasking. This tote will compliment any of your work outfits, so you can start your day feeling confident. Once you are at your desk at work or home, take the remaining products from the mailing and arrange them as you see fit.
The items that sit on my desk are not only aesthetically pleasing, but of high utility, and I hope you find what I’ve chosen to be both!
I like to start the day with a cup of tea as I write down my to-dos. I have included a box of ANTIOXIDANT TEA FROM YOUR TEA for you to enjoy as you plan your day in the morning or for an afternoon pick me up.
Use the NOTEPAD FROM RIFLE PAPER CO. to help outline your day.I love the print, and once you have completed the day’s work, tear off the sheet to reveal a fresh start for tomorrow.
An absolute office must-have (and basically anywhere, anytime) for me is my ORGANIC HERBAL LIP BALM FROM DERMATOLOGIST DR.BARNEY KENET. If you like this lip balm, or want to try out other Dr. Barney Kenet products, checkout the promo code that you can apply to future purchases.
Next are two office supply items that I find I am always reaching for. These GOLD HANDLED SCISSORS FROM OH, HELLO FRIEND and the ACRYLIC TAPE DISPENSER FROM RUSSELL+ HAZEL look beautiful on the desk and are frequently in use.
Lastly, the GOLD MIRRORED TRAY FROM AMERICAN ATELIER looks lovely sitting on the desk, and is where I like to keep my beauty items, tea, and sometimes a vase with flowers. It’s a great focal point for the desk and can help keep it clutter free by giving the most used tools a home.
I hope you enjoy the contents of this mailing, and find that they improve your work life. As always, Iwould love to hear your feedback on the package, as well as see photos of your work space with your new office items. Please be sure to use the hashtag #NGQ09 for any feedback and photos.Thank you so much for subscribing!
I’m eager to discuss the contents of #NGQ08 with you as it’s a chance for me to highlight some of the best brands creating eco-friendly, health conscious, and sustainable products. It’s important to be informed about how the products you purchase are created, and it is certainly something we are thinking about in the fashion and beauty industry.
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Let’s start with the SEA SPRAY from FRENCH GIRL ORGANICS, a brand that hand makes each product from organic and vegan materials, and is devoid of animal testing. Use the spray to get that casual yet beautiful French girl hairstyle everyone desires to achieve. This product also works well to pump up volume on hair when in between washes (spray on roots for this effect).
MAYA WATER FACIAL MIST is a particularly lovely product. It’s a pH neutral formula that contains thermal waters from Skogshorn in Hemsedal, Norway. This spray is so luxurious, it’s like a mini spa treatment that you can experience throughout the day. If skin feels dry or tired, #NGQ08 3 just give a little spritz of Maya Water for instant refreshment.
W3LL PEOPLE is a brand I have been supportive of for some time. Their cosmetic formulas are wonderful and made of 100% natural ingredients. All products are created in small batches in the U.S., and tested in house by their beauty professionals, in a cruelty free way, of course. I chose their EXPRESSIONIST MASCARA in black as it will keep your lashes looking lovely and your delicate eye area free from any harsh chemicals.
SYNERGY ORGANIC CLOTHING partners with workers in Nepal to create their products, and one of their main focuses is to help empower women financially. The TISSUE INFINITY SCARF is made of 100% organic cotton and low impact dyes. I selected this scarf because it’s the perfect transitional piece and a layer that will seamlessly fit in with a variety of looks already in your closet as we head into fall.
This sweet little KEY NECKLACE by ARIANA OST is the perfect everyday jewelry item that has the feel of a classic, signature piece. It can be worn alone, but would also look quite pretty layered with some shorter, more delicate necklaces from #NGQ08 4 your jewelry box. Ariana’s jewelry is handmade and handcrafted in the US, and this piece uses recycled chains. Her necklaces are designed and produced with longevity in mind in order to be passed down to future generations.
I always love to sport a classic pair of SUNGLASSES. This pair that I selected from JOHNNY FLY CO. is a classic style, in a chic tortoise pattern. The glasses are made from acetate, solid natural wood, and even packaged in a sustainable wooden case. I love that you can achieve a fashionable look while being friendly to the environment. Good Cloth offers both ethical and sustainable fashions.
The FIESTA CLUTCH from GOOD CLOTH will certainly add some excitement to what can sometimes be the muted color palette of fall. The clutch is made out of recycled huipils by a member of an all female fair trade weaving cooperative. The artisans are paid a fair wage for their beautiful work, and if there is any material leftover after creating the clutches, they craft that into more accessories, which they sell at the local market.
I hope you enjoy all of the included items, and I am excited for you to work them into your fall wardrobe and routine. I would love to see how you style the contents of this mailing, so please tag all photos as well as any package feedback with #NGQ08 so that I can check in. I encourage you to continue researching and asking questions around the practices and production of the brands you enjoy. Thank you so much for subscribing.
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