With so much competition in the World Wide Web, SEO has proved to be very difficult to attract traffic. And we all know that traffic is all that matters when it comes to being successful in the online world.
So, with SEO being difficult to manage properly, brands turned to social media, especially Facebook. Millions of brands have managed to successfully market themselves on the social media giant. But now, with over 60 million brands currently on Facebook, the competition is HUGE, to say the least. The brands have to deal with the same issue they were facing previously regarding SEO.