10 Important Things on Communication and Mass Media
1. The definition of mass media is how the information is sent to many people and this answer is intended by using technology. Mass media can be a source of music, show or current issues like news so that mass audience stays update on these issues by knowing the detail that has been in form of newspapers, radio, internet, television, and magazines. Now the platform like the internet is more convenience than past time because of new technology in recent times. Upon this modern technology, mass media influence the public opinion which it possible to the public to view the events through TV and other video capturing device. On TV, a lot of commercials has been broadcast with lavish design and wonderful sound on a product that makes consumer behavior change and could buy those things. This mass media helps on innovating the industry to have more trends powerful economic.
2. About process of information is referred to communication. There are components of sender-receiver model and this is:
· Context- an idea makes its effective throughout communication also include aspects like an example of on a country that has unique communication from its own perspective.
· Sender/Encoder – one who sends a message is called encoder who put an idea into spoken language, for instance, a sender who sends a message in understandable to a receiver. The encoder uses also symbols, graphs to get good respond.
· Message- This is the information between sender and receiver that conveys an idea, for example, the point of the message is clear and concise.
· Medium- It is the channel between the sender and receiver. For instance, a sender sends message to a receiver through a message, print, electronics, or speech which has sound.
· Receiver/Decoder – a person who receive or recipient of a message. For instance, a person might receive an opinion.
· Feedback – A response on receiver upon taking the message. For instance, feedback is an important role in business that enhances more products due to a feedback of consumers.
3. Three forms of media, which are print, broadcast and digital. The print is the oldest form of media. Print includes newspaper, magazines. It's something to do with readership material that has facts like in news. A broadcast is a form of media that has embedded with a technology of television or radio, the audience listens to the information sent by this media and more of audience relies on a broadcast. Digital is the newest form of media, it comprises electronics device that can transmit a message like a readership, watch and listen form. It likes to be an internet based and some is stored info on an electronics device.
For the technology become advance, audience interest on it that’s why many gadgets are now used for convenience and easier communication that people easily adapt to this technology. This gadget is now used and channel moved to modern class.
4. Mass media are considered profit centered. A lot of information is entertainment and lot of own of broadcast has a large products of large company which the number of medium like newspaper declined due to modern technology as it can be put in business so that the business ownership could use large scale of mass medium and called conglomerate that own media companies like Sony have own media called Micronics. This affects book industry because of modern gadget wide use for business.
5. Many pop and culture are in form in music, dance, and classify as rock music and roll. Use of media can be enhancing its performance in build recognition on reconciliation to its own culture. The best medium for affecting culture is modern build technology. This is gadget filled with modern technology.
6. The modern medium has much functionality and it has a friendlier user. Unlike to past time it looks like its evolve into modernized platform but books as medium has unique characteristics, it has to be handily and good to read on eyes, it has own purpose and unique subject and can be used by student on school for learning and it is said to be good for children for learning process and it has lavishly design and this is how book adapted over time.
7. A newspaper is important to the public and it has been part of our daily like for several centuries. It’s kind of medium that are occurring around the world for inform of important events. It has been used by ancient Rome by carved the information on stone and over centuries the changed happened that newspaper is on paper by a printing press in the Unites States and through the world. Today it’s adapted also through modern gadget like a newspaper on the internet.
8. The medium like visual video, sound, and other media outlet are combined and merge in one platform can be embedded on media are called Media convergence. Media convergence allows multiple media in one platform. For example, the live streaming on YouTube and the other is the comprehensive website with many multimedia on it.
9. Importance of mass media is essential to our daily lives and through modern technologies, mass media is always getting used to on it even print is important for nowadays. The book can be used for educational purposes. Electronics media is also a new form of media that can be useful for business and economy in which the modern media is abode also on modern technology as a message is more explained and concise in a different form.
10. The film is one of the oldest medium used on humanity. The oldest is known on Chinese (painting) about 400BCE. The first motion film in the US is about 1878 AD. On the 19th century, the film has enhanced its brightness and color. The 20th-century film is now on cinema run by modern technologies. On recent time, there is a digital film. The film is important that why it remain as one of mass medium because it gives human to have the ability to connect human experiences, and in social activity.
