CARL JAMES GORDON

A PORTFOLIO BLOG OF MY ART/DESIGN

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DSDN 101 - ASSIGNMENT 1

IDENTIFY AND TRANSFORM

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NCEA LEVEL 3 GRAPHIC DESIGN

POSTER CONCEPTS

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SUSTAINABLE DESIGN

DSDN 171 - ASSIGNMENT 2

NATURE INSPIRED DESIGN

Sustainable Design-

 Turning to nature for inspiration for sustainable design is simple.

We only need to look as far as animal behavior to see thousands of examples of sustainable design. Richard Dawkins, the author of The Extended Phenotype: The Long Reach Of The Gene introduced the idea of the 'Extended Phenotype' this idea is that a species phenotype should not be limited to its biological composition but also include its morphology of its environment. A few examples of this are Termite mounds, birds nests, beaver dams and caddis houses. When analyzing this animal behavior their genius becomes clear; they are truly architects, inventing technologies for the benefit of their species. They achieve this with morphology of natural materials yet there is no negative environmental impact or pressure on natural resources. This is natural Design and this is 'sustainism'.

As human beings we can learn from these pure forms of morphology/ architecture. Because of this animal architecture we can begin to see “Nature as a source rather than a resource” - Sustainism is the new Modernism. In summary we should learn from our Planet's natural history to pave the future of sustainable design. We must stop abusing non renewable resources, creating environmentally dirty products and instead strive to work with our planet to produce 'good' design. With this knowledge in mind I strive to use sustainable materials such as: Hemp fibre, cork, bamboo and recycled rubber to benefit our species, create sustainable products and to promote sustainism.

Peace.

Sources:

Dawkins, R. (1999). The Extended Phenotype: The Long Reach Of The Gene. Oxford University, USA:

Oxford University Press.

  Schwarz, M., & Elffers, J. (2010). Sustainism Is The New Modernism.Berkeley, CA; New York:

D.A.P./Distributed Art Publishers.

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DSDN 171 - ASSIGNMENT 1

AN OBJECT PERCIEVED

My MacBook Pro is essentially a notebook with a universe of opportunity within its metallic shell.

It is to me as a budding artist what the technology of the oil painting was to Van Gough or the technology of the instrument to Beethoven. It presents me with endless access to virtually limitless art forms across many mediums. Within one object I can express my inner artist through mediums such as photoshop, Auto cad and Word. It is a tool whose function adapts to my exploration as an artist by downloading apps and softwares to match my desire. I open my MacBook like a hardcover book, its metallic surface is soft on my hands and its keys are friendly to press. It has a large dark screen, the space within holds infinite more information than any traditional book written before. The MacBook has a variety of ports running along its sides opening its pages to the input of other instruments and objects. I appreciate this when I connect a drawing tablet and turn my MacBook into a canvas of unlimited depth. Given access to the internet my MacBook now allows me to connect with anyone, anywhere at anytime.Such an infinite device; the product of modern technology combined with modern thinking stored away in my satchel for me to take wherever I go. Now with my MacBook as my tool of creation I am free to explore the world with a universe of creative possibility at the tips of my fingers.

  Andrew, J., Steen, H.C, Lars, B., (2011). A Hybrid Imagination: Science and Technology in Cultural Perspective. United Kingdom.

  Bibliography - http://books.google.co.nz/books?id=iedcAQAAQBAJ&dq=technology+and+the+imagination

  Leonardo da Vinci -

The MacBook Pro

  Today I open this device to be welcomed in by an ergonomic assortment of glowing keys.

.Within its darkness lies a depth of beauty, with a swipe of my fingers across its shiny controls the surface of its depths becomes a thing of play. Folders, like brains separate from my own hold library's of knowledge and museums of art. I am very desirous to discover the mediums within this metallic canvas. Such a device breaks down the lag time between what I imagine and what I can create. Such a device captures an entire archive of creative tools at the disposal of its metallic pad. Such craftsmanship is God-like to capture a world of infinite art within such a beautiful artifact. This artifact displays colour richer than oil yet its surface remains clean. The MacBook Pro must a device for the most elite of artist, yet I can carry it across the Earth with no further burden than the simple canvas.

I must break it open at once to observe how one engineers such magic.

  Leonardo D.V, (1540). Treatise on Painting. Florence, Italy. Translated by John Francis Riguard.

  Bibliography - http://books.google.co.nz/books?hl=en&lr=&id=uBmiBkss7lgC&oi=fnd&pg=PP1&dq=A+Treatise+of+Painting,+by+Leonardo+da+Vinci&ots=DMWSFl1Vqv&sig=Tuy1rsX8kj0MFCF9osV2DZrQBbs#v=onepage&q=A%20Treatise%20of%20Painting%2C%20by%20Leonardo%20da%20Vinci&f=false

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DSDN111  - ASSIGNMENT 1

INFORMATION AESTHETICS

My principles of design were symmetry and dynamics. I used a combination of sharp angles, points and aesthetic features

to communicate these principles. Lighting was used to emphasise the dynamic and symmetrical properties of the form and to 

make it feel fast, sexy and functional.

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DSDN 101 - ASSIGNMENT 1

IDENTIFY AND TRANSFORM