Still confused, but on a higher level @noplay - Tumblr Blog

(via Whoa: marketing technology budgets are now surpassing advertising - Chief Marketing Technologist)

Life at the end of the waterfall

Zoom in to increase the resolution of the concept

Trur du at jeg skal inspirere deg? Her handler det om utvikling eller avvikling!

overinvest in the people who have influence

There is no other platform of success than client work

utholdbare konkurransefortrinn

Theory and practice is the same, in theory - but not in practice.

Be the future you want to see

Ghandi

Faktaresistens

Trond Lyngbø

What is my mother no longer doing for me?

http://www.vanityfair.com/news/2015/08/is-silicon-valley-in-another-bubble

Du kan ikke ha en fossefallsforventning til et smidig prosjekt

Pål Rønning

people buy more out of habit and availability rather than commitment and loyalty

How Brands Grow [Speed Summary] | Brand Genetics

Continuously reach all buyers of the category (communication and distribution) – avoid being silent

Ensure the brand is easy to buy (communicate how the brand fits with the users life)

Get noticed (grab attention and focus on brand salience to prime the users mind)

Refresh and build memory structures (respect existing associations that make the brand easy to notice and easy to buy)

Create and use distinctive brand assets (use sensory cues to get noticed and stay top of mind)

Be consistent (avoid unnecessary changes, whilst keeping the brands fresh and interesting)

Stay competitive (keep the brand easy to buy and avoid giving excuses not to buy (i.e. by targeting a particular group)

(via How Brands Grow [Speed Summary] | Brand Genetics)

Still confused, but on a higher level