Beat the Throng to the Throne
I 'm an 80's baby but a 90's kid so I revel in house music but hip hop will forever be home base for me sonically; and when it comes to hip hop music there is no greater success story then Shawn Carter.
His following is immense, his branding is unmistakable and his meteoric rise to the top of the food chain, predictable, when viewed within the context of his mindset.
Here is a short list of abridged, notable, quotables reinterpreted as a guide to the upwardly mobile through the minefield of corporate public relations.
Look what you made me do, look what I made for you
Knew if I paid my dues, how will they pay you
When you first come in the game they try to play you
Encore
Interpretation: Entry-level in all reality will be our entry point into this profession, but pay your dues and the payout will come.
And if not then why bother?
Mr. Carter featuring Jay-Z
Interpretation: if your merely in this career field for a paycheck there are simpler ways to make rent. You have dedicated a substantial portion of your life equity to this field, make the investment count.
When you think back, you thought that
You would never make it this far, then you
Take advantage of the luck your handed
Or the talent, you have been given
Ain’t no, half stepping, ain't no, slipping
My 1st Song
Interpretation: Look at how far you have come, utilizing your past as inspiration take advantage of every opportunity from this day forward.
I'm not a business man, I'm a business man!
Diamonds From Sierra Leone Remix
Interpretation: brand yourself; determine how you would liked to be perceived, from your demeanor, to your professional relationships, to your clothing. Utilize Pinterest to hone in on your desired look. Make sure your social media presence reflects the company image of You Inc.
If you haven’t heard, I’m Michael, Magic and Bird
All rolled in one – because none got more flows than Young
Plus got more flows to come
And if I ain't better than Big, I’m the closest one
Hola Hovita
Interpretation: Are you seeking to be the best in your field? Own it, and bring your a A-game from here on out.
I am a, Roc represented
Hov summer to winter, Hov dead or alive
24/7, 365
Never Change
Interpretation: commit to your brand image completely, 24/7, year round.
-if somebody would have told them that Hov would sell clothing
Not in this lifetime, wasn't in my right mind-
That’s another difference that’s between me and them
I smarten up, open the market up
U Don’t Know
Interpretation: Diversify, attempt to learn every aspect of your department's focus. Immerse yourself with relevant information.
Put me anywhere on God’s green earth, I’ll triple my worth
U Don’t Know
Interpretation: invest in your brand,
Professional head-shots for social media
Keep your look within the focus of the vision you have created on Pinterest.
Increase the value of your brand and your financial portfolio will appreciate as well.
The soul of a hustler, I really ran the street
A CEO’s mind, that marketing plan was me
What More Can I Say
Interpretation: start thinking as a senior level executive. Determine how you can market yourself as a viable candidate for the next round of promotions.
I be the D-boy who infiltrated all the corporate dudes
They call shots, I call audibles
Let Me Upgrade You featuring Jay-Z
Interpretation: learn the language of your profession and then engage your peers.
