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12:35 - 13:08 intersection of skills and passion

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I'm always trying to uncover the essence of something. Once you find the essence, you can play with that concept. If I can figure it out, I can show other people about it.

Dan Goods, JPL's science seer - Los Angeles Times

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It's about trying to find a dim light in the midst of a bright light. I love the theme of seeing the unseen.

Dan Goods, JPL's science seer - Los Angeles Times

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These are huge problems these people are working on, really difficult and technical, and sometimes they forget about the big picture. So when I show them something, they're like, "Yeah, that's why I'm doing this."

Dan Goods, JPL's science seer - Los Angeles Times

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Over the past 50 or 80 years people [did] futuristic drawings of space. That inspired a lot of the people who are here. They were all under their covers looking at comic books, and now they're here making it happen. I'm creating different experiences.

Dan Goods, JPL's science seer - Los Angeles Times

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Everyone should have the opportunity to have a moment of awe about the universe. If I can create that, then I feel I've been successful.

Dan Goods, JPL's science seer - Los Angeles Times

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He attributes the emergence of the movement in part to the fact that technology has made scientific advances more accessible to the public. "If anything science has made us more aware of what’s unknown, that attracts artists. They want to get in there and play around with these new ideas and make some sense of them."

AXS Festival: Meet the artists hired by NASA to create space-inspired works | 89.3 KPCC

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Goods says he tries to make every project he helps with so fun that people won't realize they are learning something. “If you say, ‘I’m going to teach you something,’ people say ‘no, don’t teach me anything!’ Instead we create these experiences where people sort of go through or they try to explore."

AXS Festival: Meet the artists hired by NASA to create space-inspired works | 89.3 KPCC

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There I shepherd an amazing team developing creative ways of communicating, and working to transform complex concepts into meaningful stories that can be universally understood.

dan goods - A Bit About Dan

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I am passionate about creating moments in people’s lives where they are reminded of the gift and privilege of being alive.

dan goods - A Bit About Dan

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Goods connects his current job as JPL's visual strategist to a passion for play and the desire to work with big ideas. The rest seems to have followed quite easily, but that assumption obscures the fact that Goods harbors a keen design sensibility, a sense of perseverance driven by curiosity, and an understanding of the unique potential of collaboration. And the fact that he works with the vast expanses of space and time probably adds a sense of perspective regarding what, in the end, is truly important.

AIGA | Out of this World: Dan Goods, Visual Strategist for NASA

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In the project, Goods explored the full array of potentials in his material, and discovered that he really liked the process. He enrolled in a summer research program that involved visualizing scientific data with an artist working in collaboration with scientists.

AIGA | Out of this World: Dan Goods, Visual Strategist for NASA

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“It all started with soda-pop bottles,” explains Goods, recalling a definitive moment in his studies at Art Center when an instructor demanded that he stop being so practical. “Go play,” the mentor commanded, and Goods did just that, using a collection of glass bottles from the celebrated soda pop shop Galcos, located in LA's Highland Park.

AIGA | Out of this World: Dan Goods, Visual Strategist for NASA

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His work often returns to the themes of science and challenging materials. Inspiration is everywhere. While Styrofoam computer packing may be a nuisance, for Goods it might also be an opportunity to build robots. He hopes that engineers who see such creations will be inspired to think outside the box.

Dan Goods: Thinking Outside the Lab - Los Angeles | Los Angeles News and Events | LA Weekly

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Through his position at NASA JPL and his other commissions, Goods is able to let his audience see, touch, and experience abstract ideas. He is able to inspire us in a profound and meaningful way. His work opens our eyes to our surroundings, and lets us find beauty in the revealed mysteries of science.

NASA - Dan Goods, NASA Visual Strategist

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Information is everywhere. We now live in an age when limitless information is available with a few clicks of a computer mouse. Information and data bring reason to our lives. Data defines what we hold to be true, and what we consider fictional. Hard data, like hard science, can be viewed through any lens. The information we take into our lives is only bound by the limits of our imagination.

NASA - Dan Goods, NASA Visual Strategist

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Every moment data is collected, filtered, organized, searched, visualized, sonified, filed, archived and forgotten. The following artists and scientists explore these aspects of data in new and beautiful ways--some for the sake of understanding, others for personal expression. By combing through the vast amount of information collected every moment, they reveal to us the hidden stories about the natural world and the human condition.

NASA - Dan Goods, NASA Visual Strategist