Now Comms Group

Thoughts and reads on marketing, branding and technology, plus some insights into life at Now Comms. http://nowcommsgroup.com/

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Embracing the chatbots: how direct to consumer advertising is about to change forever - Mumbrella

Soon, advanced computers won’t just be driving you to work, they’ll be selling you stuff as well. We can already see this in the form of chatbots. Is your

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Retailers brace, but consumers more than ready for Amazon - AdNews

Amazon’s US site converts almost one-in-two Australian visitors into sales, according to Nielsen, as excitement around its imminent arrival on Australian shores is ramping up.

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Introducing Shelfie robot: our exciting new Lakeba venture

Shelfie robot is a new Lakeba venture, able to navigate through the aisles of each supermarket and scan what is missing on every shelf. #lakeba #robot #shelfie

The future of inventory management via robotics

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The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics

Every social network considers a video view differently. Here's a guide to social video views and all other important metrics, and where to find them.

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Pokemon GO made $1.2 billion in 2016

Pokemon GO reached a level of success in 2016 that eludes even some of the most successful traditional video games.

“Pokemon GO wasn't just impressive for it's revenue, though — its user engagement was extraordinary.”

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Facebook Live video goes 360, but not for everyone

Facebook has introduced its two biggest updates to video in a little over a year: live-streaming and 360 degree footage. It was only a matter of time until it combined the two. Simply called Facebook Live 360, it’s exactly what you’d expect; you can watch a video in real time (or close to it, anyway), …

For help with your social media presence, get in touch with our team. 

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Instagram’s live video is rolling out to all US users starting today

After launching ephemeral live video for a test group of its users, Instagram just announced that the feature will be widely rolled out to everyone in United States beginning today. You can start a...

One of our team members goes back to the US in a couple days, so we’ll test out this feature ourselves!

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Why VR? The top 6 reasons to embrace virtual reality

Mention virtual reality ("VR") and you’ll likely elicit one of two responses: either utmost enthusiasm and awareness, or something along the lines of Homer Simpson yelling “Neeeeerd!” But VR deserves to occupy a more substantive niche on the mainstream public radar, and here’s why.

Get in touch with our team to start marketing with virtual reality. 

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The Gigantic List of Augmented Reality Use Cases

This enormous list of future use cases for augmented reality are likely to arrive within the next 10 to 15 years.

Do you want to discuss how you can use augmented reality for your business? We have the virtual reality technology and the strategists to help you. Get in touch with our team and we can make it happen.  

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Good luck shoplifting!

https://youtu.be/NrmMk1Myrxc

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How Social VR Will Change How We Interact Online

Virtual reality and social media experts explore ways immersive technologies will change the way people interact online. Is social VR the next frontier?

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11 tech trends that will define 2017

No one can predict how the future will shake...

1. Buildings will harness the powers of nature.

2. Business bots are going to be huge.

3. Synthetic food will be in every grocery store.

4. Virtual reality will take over sporting events and concerts.

5. Sensors in important spaces could save us lots of headaches.

6. Autonomous vehicles will get a whole lot smarter.

7. Virtual reality will be used as part of therapy.

8. Doctors will have huge data sets to make medicine more precise.

9. Sounds will hold our attention like never before.

10. Drones will assist in humanitarian work.

11. Machine learning will teach us about ourselves.

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It's that time of year again; time to take stock of everything that's happened in marketing since January.

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How voice search may threaten Google’s advertising business

When the world shifted from desktop to smartphones, one thing didn't change: the existence of a screen on both devices.

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IAB study claims 27% of Australians use adblocking technology - Mumbrella

New research claims 27% of Australians are using adblocking technology, with fear of viruses rather than intrusive ads cited as the single biggest driver f

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The top four ways that B2B marketing technologists forget the easy things that can cause them to fall short...