Graphic means - Briar Levit
I have found the documentary, 'Graphic Means' to be highly intriguing and particularly insightful. Initial methods of printmaking, publishing and design methods have remarkably changed in the space of a century.
I was shocked to learn how time consuming earlier methods were, and the sheer input from one person to another was critical in a series of steps in producing a design. Gutenberg revolutionised written communication by producing a set of bibles using movable type.
Onwards, the invention of Linotype allowed accessible means of communication to flourish, making mass-education possible through books and printed media affordable and accessible for the general public.
Then, along came the photographic type setter, invented in 1945 (As pictured.) The modern age demanded mass production of publication, and to assist, the photon machine was born. Methods include cold and hot press, initially a male dominated field, cold pressing was left to woman. It has been notably stated that photo typesetting did more bringing women into the work force than any other technology. Although, gender inequality was still present within the workforce, where men got payed double what women would doing the same job.
The digital age took the world of design by storm, replacing tangible analog methods entirely to digital. Technological developments are interchangeably linked with design and typography, by providing new methods of production to designers, digital improvements was directly reflected onto the work produced within it's era and what tools were available.
Overall, this documentary taught me the laborious and elaborate precision it took in producing a single design, consisting of a team of designers, printmakers and typographers working in collaboration with one another. Compared to the conventional design methods and tools we have today, the digital age made possible what was unachievable in the past.
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