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[odiok-blog]

Why I think this video has viral SPARK

https://twitter.com/PlugSociety/status/707331470348652544

The food day, started by IHOP in 2006, offers diners a free short stack of buttermilk pancakes on March 8, between 7 a.m. and 7 p.m. Last year, the all-day-breakfast chain served 6.6 million free pancakes.  The International House of Pancakes uses National Pancake Day to support Children's Miracle Network Hospitals, Shriners Hospital for Children and other nonprofits. In 2015, IHOP raised $3.5 million for children's charities by asking diners for donations. Since its inception, National Pancake day has helped the organization raise around $20 million for charities. This year, IHOP hopes to collect another $3.5 million for charity.

Sharing: National pancake day is even more popular these days simply because of social media. On National Pancake Day, it became a trending topic on Twitter making it relevant

Participation:Who isn’t going to want free pancakes? And it is even better because the money raised goes to a great cause. If you drove by any IHOP on Tuesday, you would see the hundreds (yes hundreds) of people waiting in any type of weather to eat pancakes that are probably $5 at the most. This makes more people want to get some too.

Authenticity: IHOP is a household name. You’re not American if you haven’t eaten here at least once. IHOP is a pretty well known brand so I think it’s authentic.

Reach: The best part about being a household name in America is that you reach all ages. Little kids, Teenagers, adults, and even the elderly. This is a problem that most companies struggle with today....trying to reach everyone. Adults love it because they’re helping kids in need and teens, unfortunately, love it because it’s free.

Kick in the end: Everyone always remembers it for next year

#NECViralSpark

[odiok-blog]

"Why I think this video has viral SPARK."

https://twitter.com/Microsoft/status/706964426239246337

I chose to look at International Women’s Day. It is a day that is dedicated to all women around the world. I think it is a great holiday to celebrate great women who were once seen as second class because of their gender. I have learned a lot from this holiday and I hope to share this with my kids.

Sharing: this post has been re-tweeted more than 2 thousand times and Favorited more than 3 thousand times and this event has been a trending topic. It has been a noted holiday and is being celebrated around the world

Participation: There are filters for International Women’s Day on Snapchat and it is being used all around the world. There is even a snapchat story to watch everyone who publically shares this day around the world

Authenticity: This campaign is being endorsed by Microsoft (as you can see in the twitter post). Microsoft is a very reputable company and it makes them look good if they’re supporting women. Having big companies sponsor large events like this makes the campaign more realistic. More people will take it seriously because of the reputable companies involved with it.

Reach: This campaign has reached millions of people. It was featured on all major media outlets, including CNN and Good Morning America; this means more people know about this holiday. CNN and Good Morning America reach millions of people around the world.

Kick in the end: Many big companies are having giveaways for participating in this day. 

#NECViralSpark 

[odiok-blog]

Christiane Amanpour presence on Social Media

1.Does the journalist use Twitter for reporting, personal use, or both?

She mainly uses her twitter page for reporting uses. I see this as a pretty smart thing because she has more than 1.6 million followers. And most of them are following her as a news outlet not necessarily to see her personal life.

2. Based on his/her number of followers, do you think the journalist has a strong following?

Of course! Having more than 500k followers qualifies as a strong following in my book....She has 1.6 million! Having a strong follower count increases your credibility on the internet. If she tweets something people will listen. i have seen Amanpour on CNN before but because she is so popular on twitter, I feel that she is a bit more important.

3.Does the journalist's Twitter feed indicate any type of bias in his or her reporting?

Honestly, bias, in my opinion, is inevitable. It is on her page however there is probably no journalist out there who doesn’t have some kind of bias on their page. I can even consider myself biased. I personally don’t think that’s bad journalism for just a little bit of bias. Only when it’s used lightly.

4. Do you think the journalist's use of social media enhances his or her reporting? Give an example of a tweet that helped shape a news story he/she was reporting or covering.

Yes, this is an example of an interview that she did on Governor Whitman. This encourages more people to watch the video because so many people use twitter and she has a great follower count.

http://www.cnn.com/videos/world/2016/03/02/intv-amanpour-christine-todd-whitman.cnn/video/playlists/amanpour/

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[odiok-blog]

Reasons for participating in a groundswell

I am going to look at this phenomenon through the ALS Bucket Challenge

Keeping up with friendships: As Nancy Frates explained in her video, one of her son’s old buddies started it for her son and some other people that he knew with it. He wanted to keep up the friendship that they had.

Making new friends: Pete Frates wanted to get his disease in front of philanthropist Bill Gates and through this challenge he certainly did!

Succumbing to social pressure from existing friends: If everyone you follow on Facebook or any other social media is doing this challenge, then you would feel left out. The great thing about doing this challenge is that you have to nominate others to do it too. So if you don’t do it, you’ll seem lame.

Paying it forward: ALS before this campaign was a disease with no hope and no one knew about it. This left the few people with this disease in the dark and lonely. When light was shed on this disease, more people wanted to do it and get more involved

The altruistic impulse: This campaign served a great cause. It was the right thing to do, so more and more people wanted to do it.

The prurient impulse: It’s not everyday that you see someone with ice poured all over them. So seeing it can get you excited to do it for yourself.

The creative impulse: When you have a place where you can express yourself and get positive feedback, you are more likely to do it. The ALS bucket challenge encouraged people to do this. And no one is going to give negative feedback on something your’re doing for charity.

The Validation impulse: Seeing celebrities and “important people” doing the ice bucket challenge made other people want to do it too because they’re seen as experts. 

The affinity impulse: Seeing someone you may have something in common with, makes you attracted to their page. If you see them doing it, then, so you can “fit” into the ideal type of person they are you do it too.

#NECIceBucket

[djton3e-blog]

Walmart’s “Mommy Bloggers” Brand Advocate

http://wm13.walmart.com/Tips-Ideas/LP/Walmart_Moms/19240/

Walmart’s mommy bloggers are 22 mother spread out though though the country. Each mommy has an individual blog that you can read

“Not only do we love to share money-saving tips, creative crafts and mouthwatering recipes, we also love to hear from you! Through focus groups, surveys and in-store events, we, along with our readers, provide Walmart with key customer insights used to influence decision-making.“

[odiok-blog]

I agree! I higly doubt that these mom’s are doing this just for fun. They may have a true and real opinion about the product but if you’re paid to do something, you usually try to please the person paying you... or else they may “fire” you.

[odiok-blog]

Brand Advocate

http://kyliejenner.tk/

I believe that this blog is an advocate of the kylie Jenner brand. A great deal of the pictures posted on here are from her Snapchat. The only way anyone would be able to access the videos is if she sends them to people. I can almost guarantee that she didn’t give this to a random fan. It had to be someone who works for her.

[m-pitkin-deactivated20160321]

[odiok-blog]

Great meme! It seems that you would expect this from fans because that’s how prevalent this problem is

[m-pitkin-deactivated20160321]

[odiok-blog]

This man has a great point. The NFL does not care about women the way you would think. Barely any justice has been served for these women

[m-pitkin-deactivated20160321]

[odiok-blog]

Great meme! It’s very factual and also very funny at the same time!

[m-pitkin-deactivated20160321]

Domestic Violence & the NFL

The origin of the negative groundswell relating to domestic violence in the NFL was the Ray Rice incident back in February of 2014, wherein he knocked his then-fiancé (now wife) unconscious, and was captured on video surveillance (later posted by TMZ) dragging her out of an elevator in a casino. The NFL elected to suspend Rice for only two games as a result of the incident, despite his pending third-degree aggravated assault charges at the time, and the Baltimore Ravens defended Rice, by suggesting that the couple simply needed to work on things. A groundswell of outrage against the NFL immediately caught fire, and only grew as more domestic violence stories implicating various NFL players emerged.

The groundswell against the NFL passed the technology test because social media platforms like Facebook, Twitter, Instagram, and others allowed people to disseminate the information, express their outrage, and discuss/argue with one another as to what action the NFL and the Ravens should take against players engaging in domestic violence. Instead of simply reading articles about the latest incident, anyone could easily take to Twitter or Facebook and openly express their outrage and/or opinion.

NFL Commissioner Roger Goodell entered a digital death spiral as a result of the negative groundswell – as he was ultimately the one responsible for the NFL’s decision to only suspend Rice for 2 games. Goodell claimed that he had not seen the casino surveillance video (despite it being posted on TMZ), which many believed was a lie to avoid having to answering questions.

[odiok-blog]

i really like this meme that you posted. It brings a show that is so prominent in the media into the lies that the NFL commissioner told. Great post! 

[inkenthusiast-deactivated201605]

New: 87 Deceased NFL Players Test Positive for Brain Disease

Nearly four in five football players examined by one of the nation's leading brain banks tested positive for the disease now at the center of the debate over concussions in football.

[m-pitkin-deactivated20160321]

It is really tragic to see so many former Football players dealing with the effects of head trauma, while still at a relatively young age. While the results of this study may have been skewed, it is still an astonishing number, and I hope more and more athletes will participate in studies such as this (while alive, and also by donating their brains) in the future.

[odiok-blog]

I agree, behind all of the millions of dollars they make and the exposure football can be a very dangerous sport. 

[odiok-blog]

NFL and Negative Groundswell

What was the origin of the negative groundswell?

The origin groundswell dates back to the only way people got their information before social media, the news. Branches like CNN, MSNBC, and FOX were the only way people got factual information.

Explain how the groundswell against the NFL passed the technology test (pages 36–37 in your textbook)

Does it enable people to connect with each other in new ways? Yes the NFL was the start of tailgates and ways for people to get together. Monday night football was a popular thing that fans would do just to watch the game.

Is it effortless to sign up for? Yes, all you need is a TV with cable. Technology has even gotten to the point where we can even watch it on a cell phone or iPad, all you need is an internet connection.

Does it shift power from institutions to people? Yes, the NFL thrives on its millions of views. The fans decided who they want to see play. Meaning that the players and executives in the NFL must be careful of the image they portray.

Does the community generate enough content to sustain itself? Yes, The NFL seems year round and there’s always something going on in the sport. Whether it’s the Heisman award, the NFL draft, or the in season games.

Is it an open platform that accepts partnerships? Yes, there have been many companies that have joined teams with them. They have NFL video games and even sports magazines and apps to keep up with live scores

Did anyone enter into a digital death spiral because of the negative groundswell? If so, who? Include a     meme, tweet, photo, GIF, or image that lead to the digital death spiral 

Roger Goodell entered a digital death spiral because he is the head person in charge and seems to not be taking this seriously. 

#NECDigitalDeathSpiral

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#NECDigitalDeathSpiral 

[odiok-blog]

MLB Campaigning

2014 Planning for MLB upcoming season

      People: I think that we should bring in younger kids and teenagers. We need to make it “cooler” to be at a baseball game than at home playing Video games.

      Goals: To get more people coming to see the games. Appeal to the consumer’s emotions in order to come to the games. Get more involved with the community.

      Strategies: Advise players to make social media handles and display them during the games. Have contests for commenting on official pages (like great seats to the next game).

      Technology: Twitter, Snapchat, Instagram, and Facebook

 #THIS symbolizes the times are changing. Major League Baseball is what’s in right now and missing it is hurting you in the long run. #this shows that no matter what the players go through, whether it’s criticism for a bad play or praise for a game winning home run, this (referring to baseball) is the most important thing. #THIS was chosen because it’s simple and very relevant. People nowadays don’t care to read a long logo about baseball. People want something quick and easy. #THIS is not a word confined solely by baseball, it’s used in everyone’s language. So whenever you say or think about the word this you’re supposed to think about the MLB.

 Personally, I don’t feel that this campaign was successful, because I haven’t heard about it. My son plays baseball and goes to all the Atlanta Braves games. I haven’t heard him nor my husband talk about it and they seem to like baseball a lot. However, I’m still new to this social media so it could’ve easily been posted on Facebook.

#NECBaseball

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[inkenthusiast-deactivated201605]

Another Digital Immigrant

While listening to the explanations of the digital natives and immigrants I would fall under more of the immigrant than native. Starting my young years being poor there wasn’t many ways to connect with technology other than going to friends houses and playing video games. When MySpace came around that was all the rage to everyone around me but I was a party person and would meet all sorts of new people every night making new connections in life. 

Have been a gamer and streamed with a lot of friends creating game content for others to enjoy. Aside from gaming music was about the only other reason for me to dabble slightly into the Internets social areas for a small bit. I would go to high school and be absolutely bored with the curriculum of teaching subjects I already knew. So I saved up and bought a computer for myself and began learning about all the subjects that were actually interesting. Having a good amount of mental disorders I began researching them and others with the same afflictions as me. Finding other ways other people battle their problems and ways to share other techniques that are working for some. 

Still never really connecting much to social media sites which could probably been seen as all of these accounts are new. The internet has just been used for research adding to what I read in books. While I would rather meet people in person I can see the ways to be able to connect to others from around the world that I may have never met in any other way. I’m curious to see how this class branches my ways and tactics to be able to help people.

[odiok-blog]

Great post! I agree on how it’s much better to meet people in person versus over the internet. However, social media can expand your avenues in communication. I’m also trying to be optimistic about this class and maybe keep this account if all goes well!