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Never before has it been possible for small business to compete with huge, international organisations on the big global playing fields. But over the past few years, a revolution has been underway that is changing how we SMEs connect with our customers and compete in the international market. This is firstly, of course, thanks to the borderless

#content marketing for small businesses

You’ve got all the basics covered — keywords, skills, experience — but for some reason, you’re not getting as much out of your LinkedIn profile as you could. You may even be regularly appearing in searches and getting daily profile views. But alas, your profile is still failing to convert those searches and views into

#linkedin tips

A website is not simply one product you buy to plonk online and never touch again. It’s a mixture of different, interacting media that each need regular care and attention. Content, graphics, SEO, and social media are the big ones. But there’s also another that often gets forgotten, despite the fact it is the key that

#google analytics

Some things simply can’t be said better than in a blog post. Just like some things can't be better explained than in a video, or better displayed than in a sales brochure, or better sold than with a landing page. Each method has its unique advantages that make it an indispensable part of a

#webinars add value

With consist growth in both popularity and engagement, Instagram is considered by many as the world’s leading social media platform — even though it lags behind Facebook by at least a few hundred million users. Businesses are slowly but surely waking up to this fact. And in 2017, the number of advertisers on the photo-sharing

#instagram marketing

It can be tough to stand out online today even if you employ every new tip or tactic from every noteworthy book or blog. The digital landscape is changing at an ever faster pace, with trends and updates arriving just as quickly as they depart. Rather than getting all caught up in the commotion and losing

#hire the professionals

With the way the world is going, more and more people are getting accustomed to using their phones and devices to check the time. For men, this is not only a huge inconvenience when in a business meeting or out on a date, it's also a massively unattractive statement. Today, then, a man's choice of timepiece

#watch strap

In a world overrun by technology, more and more people are turning toward their faithful devices to make everything from small everyday purchases to huge lifelong investments. In 2018, online shopping is not only convenient and cheap, it's completely safe too. If you're a retailer, you may believe you need a website

#snapchat shoppable ar

You wouldn’t be wrong in thinking that SEO is getting more complicated as each year goes by. SERP snippets, structured data, voice search, mobile-first indexing; it seems like if you’re anything other than an SEO expert, you might as well just give up on the ranking game altogether. But whereas it is true that the mechanisms behind

#key seo tactics

They’re immune to ads, more entrepreneurial than any other generation, chronically distracted — or just very good at multi-tasking — and are self-identified digital device addicts. Depending on how you look at it, such a user may be seen as a nearly impossible challenge or a huge opportunity for brands. And at 26 percent of

#reach generation z

Google AdWords updates don't come frequent but the recent changes to AdWords have left some intrigued by the new functionality and others frustrated by the new interface. We have compiled a few updated features that we consider to be of particular interest in making the experience of advertising via AdWords better for the user. Recommendations Formerly known

#ppc

The EU's General Data Protection Regulation (GDPR) is the culmination of four years of efforts to update data protection for the 21st century, in which people regularly grant permissions to use their personal information for a variety of reasons in exchange for 'free' services. In the UK, GDPR will replace the Data Protection Act 1998, which was brought

#what is gdpr

Most social ad platforms (like Facebook Ads) can work fantastically for B2B businesses but often work better for B2C businesses. Others really only work for B2C businesses, like Pinterest’s Promoted Pins. LinkedIn Ads, however, is the only platform that is most effective for B2B businesses and it’s chronically underused. In this post, we’re going to go

#ppc

From outrageous upgrades and Orwellian experiments to more visual storytelling and paradigm-shifting apps, social media has already made big waves in 2018. All the headlines and disruption are signs of how integral the still teething medium has become to our lives. But, perhaps more importantly, they're also indicators of the increase in pace and change

#vero. instahram

When Millennials and Gen Z buy a product or service, they’re not just taking part in a transaction, they’re using their money as a vote and investing a part of themselves in the brand. This doesn’t mean the business needs to be perfect — saving the environment and giving all their proceeds to charity, for example.

#social media

You might believe that a website is just that; a website, and that it ultimately won’t have any effect on your products’ or services when it comes to online sales - you’re wrong. In fact, its the opposite - your website design has a direct impact on your returning users and bottom line. How come? So

#website design

The government is scaling back issuance of index-linked gilts as a result of concerns over the long-term inflation impact they have on public finances. HM Treasury's debt management report for 2018-19 - published alongside today's Spring Statement - said that, over the past four years, about 25% of the government's annual debt issuance has been

#treasury

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We Create Digital Journeys...Follow Us On Ours