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Peter Solarz
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@oncontent-blog
This is an interesting approach. PR agency GolinHarris has a network of real-time news monitoring centers at its offices in the Americas, Asia and the Middle East. Staffers track online conversations in real-time and identify opportunities for clients to make relevant contributions.
Today over half of all Internet traffic is video—51 percent. And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.
David Hsieh, VP for Marketing and Emerging Technologies, Cisco. 90% Of Web Traffic Will Be Video.
Just noting that total traffic doesn’t mean total amount of content but the numbers blow my mind when I think back to where online video was just 10 years ago.
(via futurejournalismproject)
So in other words: either the Internet will be one giant porn site or it will be television?
(via joshsternberg)
Digital media has long favored the young. Newer entrants didn’t have the legacies of the dinosaurs they sought to replace. But in some ways, Facebook is giving power back to legacy publishing companies, at least with its shift to Timeline for company pages.
Last week Facebook rolled out its Timeline for brands, and media properties were quick to show off how deep into archives they could go. The Timeline is meant as a better way for Facebook residents to present themselves in unique ways. Media outlets are no exception. Whether it’s taking you all the way back to when the outlet was founded or highlighting coverage from historical events, media outlets can use Facebook as a way to draw readers into their worlds.
“They have to figure it out,” said Dave Marsey, group media director at Digitas. “It’s interesting because there’s a lot of news archives for the nostalgic out there.”
Click through to see how The New York Times, The Wall Street Journal, The New Yorker, The Atlantic and one surprise candidate.
It's the opposite of "real-time" social media. Sternberg describes how some media outlets are taking advantage of Facebook's Timeline to highlight content from their archives and use their histories to engage readers.
... and it's Craig Kanalley who is returning to HuffPo after a three month stint at NBC News.
The Case for Teaching Liveblogging in Journalism School
Ben LaMothe argues that journalism students should take liveblogging 101:
Saying that you’re going to live blog an event, and actually live blogging an event are two different things.
Reporting on an event for a story is not the same thing as reporting on an event as it is happening, sending out bursts of information every couple of minutes.
It’s not the same skill set, but it’s something that reporters are increasingly likely to have to do at some point in their careers.
I feel like the "Chief Content Officer" job title is popping up a lot lately. If your business thinks of itself as a media company, it is certainly a necessary role, but it's not totally clear what the job entails:
Just what chief content officers do is somewhat murky. It varies from place to place. At many companies, the chief content officer has some oversight of marketing, public relations and editorial management, said Robert Rose, 46, a digital marketing consultant and co-author of the book "Managing Content Marketing." The goal of the job is to use "content" to draw more people to buy or use the company's products.
Wall Street Journal is looking for a real-time business columnist
From the job ad:
The Wall Street Journal is looking for an experienced, confident journalist to helm a new online project that will reshape how the Journal covers business news. This person will be responsible for a real-time news effort that will “blog the business day,” with an emphasis on the biggest stories of the moment. Each day will be different, meaning this real-time columnist should have a broad range of interests be it technology, consumer brands, air travel, natural resources, health care or the completely serendipitous.
A lotta screens: Mashable's setup for live-tweeting the Grammys.
This Twitter exchange is a great example of why it's essential to have an engaging, informative Twitter feed for your event. It will attract the people who are most likely to want to engage with your brand.
Here's how it works:
1) Create exceptional event
2) Design social strategy to ensure event content is shared online
3) Implement strategy, manage it in real-time
4) Converse with your new fans
In a post previewing the conference, Rogin writes:
When [Sen. John] McCain learned that The Cable will be at the conference, blogging and tweeting the whole time, he said, "Oh, no.... I'm going to call the German embassy."
...
It's a lot of foreign policy packed into only a couple of days, but watch this site for coverage of all the action.
Coming Soon: The Huffington Post Streaming Network
From Media Decoder:
AOL and The Huffington Post are readying a live video network that will have twelve hours of programming every weekday when it starts this summer.
...
The ambitious plans come at a time when all manner of media organizations are trying to expand into live video, creating a new set of online competition to established television channels like CNN. The Wall Street Journal streams about four hours of live video each weekday on its Web site. The New York Times started its first daily business Webcast earlier this week.
That about sums it up. An interesting, though not unexpected finding from the article:
In 2008, roughly 1 in 4 American adults consumed some election news online; now, 82 percent of all adults receive most of their election news online.
How the New York Times hosts engaging live chats on Facebook
New York Times Social Media Editor Liz Heron says Facebook live chats have been generally successful and are useful in certain situations:
The Times still uses a traditional website-based Q&A for some more complicated topics, like the launch of digital subscriptions last year. That format allows longer questions and answers, Heron said, with more time for the journalist to deliberate and write a nuanced answer. Those forums often develop over multiple days.
The Facebook chats, by contrast, are designed to be short but highly engaging.
The piece also includes Heron's eight essential steps for hosting a successful live chat on Facebook.
Huffington Post's Mandy Jenkins shows how the outlet used Facebook to do a version of "live-tweeting" and generated lots of engagement.
This is one reason why brands have a huge opportunity to grow an audience with real-time coverage.
This is where the audience is (and Twitter).
Twitter is my primary way of getting my news. It just made sense to me to organize a news organization around that.
-- Ben Smith on how he plans to build BuzzFeed into a social news organization.
