Influencer Marketing Platform

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Importance of Influencer Marketing for Fashion Brands Gone are the days when people used to learn about fashion their favourite magazine Since Instagram’s inception six years ago, the platform seems to have been steadily developed and lovingly adopted by fashion brands. Below are few benefits for Fashion Brands to start with Influencer marketing on Instagram: Visuals: Audience always react or engage more to visuals then text description. Influencer marketing works particularly well for fashion brands because images stimulate the imagination. Furthermore, social media fashion icons can swiftly encourage consumers to buy. Micro Influencers: All fashion brands can’t always afford celebrities or even A category influencers, however brands can use micro influencers as an more effective and affordable alternate. Micro influencers tend to have smaller followings, but they have a high influence over their audience. The small audiences make micro-influencers highly affordable. You can maximize ROI by reaching a smaller but more loyal audience at a fraction of the cost. It’s all about fashion: Influencers make fashion relatable, checking fashion updates on magazines might inspire customers but they do not make them feel connected emotionally. Here, influencer marketing changes the whole scenario, when people see their influencers wearing outfits and looking fantastic they realise they can also look just as amazing. Fashion is online: If your fashion brand doesn’t have a social media presence, you’re missing out on your potential customers. But we understand, that brands does not always have the time, energy, resources to build on their own a strong presence on social media. That is where influencers and influencer marketing comes in. With Influencer marketing, once you collaborate with influencers they will build audience base and even create content on their own. Influencer marketing is growing immensely, we at One Impression help brands in partnering with top most influencers across all Industries. We are an AI based platform with over 25000+ influencer network. We working with leading brands of our country and generating great results for them. For more information, please free to give us a call, we will be happy to help.

Influencer Marketing Platform | One Impression

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Top ways to get more followers on Instagram

                                Top ways to get more followers on Instagram

To become an influencer and earn money from your social media handles, you just have to do the right things to increase your authentic follower base. Below are few ways which help you increase your followers on Instagram:

Engage with people: The best and the most important thing about social media is that you can engage with people. You seriously have to engage and talk to people to gain more followers. Show your face to your audience, talk with them, laugh with them and hear what they want to say. Meeting personally builds a strong relationship with your audience. If you are running a blog, be active in the comment section. Keep your eyes on the questions in the comment section. Do your best to solve their queries, because it will help you to strengthen your relations with your readers. Through this process many people will get to know about you and start following you.

Use Hashtags: Instagram will let you have up to 30 hashtags on each image, you should always use relevant hashtags with your posts. People searching for those hashtags will see your post and start following you. This is one the easiest and most effective ways to increase followers on Instagram.

Post at the right time: You should find a possible best time to make your posts live, ideally when your followers are most active. This will increase your post impressions, reach and ultimately more people will start engaging with your posts.

Follow people: One of the most effective ways to get people’s attention is by following and interacting with them. By following other user, they will land to your profile. If this user likes what they see on your Instagram profile, there’s a high chance they’ll follow you back.

Let us know your thoughts about the above points and do let us know if you know some more amazing tips.

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Reasons why brands should work with influencers Influencer Marketing is bigger than ever, influencers are increasingly having more and more important role in brand development and promotion of products and services. Below are few reasons why brands should work with influencers: Relationship building: Influencers build a relationship between your brand and their followers, their followers tend to trust their recommendations, they have that authority and influencer over their followers. Value for Money: When compared to traditional marketing, influencer partnerships are more cost effective and generate excellent value for money. Influencer marketing generate returns quickly on your investment, which makes it better than any other forms of marketing. Content creation: The best part about influencer marketing is that content is created by influencers. Brand do not have to create content, they just have to share a proper campaign brief with the influencers rest everything is taken care by the influencers. Also, it gives an advantage, since influencers know their followers pretty well, they create content according to them. Increases Trust In Your Brand: Most consumers trust recommendations from the people they know or are following, people are more likely to purchase from a brand after they have heard a positive review from someone they trust. Influencers are highly trusted by their audience, which directly increases the credibility of the brand leading to increase in sales. Social following: Besides from increased sales, there are many perks for your business when involved in influencer marketing, this could be an increase in your social following. Quality content published on your behalf drive traffic to all of your social accounts. The more people your brand is exposed to, the more potential consumers you can target in the market. We at One Impression have a network of over 25000+ influencers. If you want to make your influencer marketing easier, please feel free to contact us.

https://oneimpression.io/#/92/Reasons-why-brands-should-work-with-influencers

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Top ways to get more followers on Instagram To become an influencer and earn money from your social media handles, you just have to do the right things to increase your authentic follower base. Below are few ways which help you increase your followers on Instagram: Engage with people: The best and the most important thing about social media is that you can engage with people. You seriously have to engage and talk to people to gain more followers. Show your face to your audience, talk with them, laugh with them and hear what they want to say. Meeting personally builds a strong relationship with your audience. If you are running a blog, be active in the comment section. Keep your eyes on the questions in the comment section. Do your best to solve their queries, because it will help you to strengthen your relations with your readers. Through this process many people will get to know about you and start following you. Use Hashtags: Instagram will let you have up to 30 hashtags on each image, you should always use relevant hashtags with your posts. People searching for those hashtags will see your post and start following you. This is one the easiest and most effective ways to increase followers on Instagram. Post at the right time: You should find a possible best time to make your posts live, ideally when your followers are most active. This will increase your post impressions, reach and ultimately more people will start engaging with your posts. Follow people: One of the most effective ways to get people’s attention is by following and interacting with them. By following other user, they will land to your profile. If this user likes what they see on your Instagram profile, there’s a high chance they’ll follow you back. Let us know your thoughts about the above points and do let us know if you know some more amazing tips.

https://oneimpression.io/#/95/Top-ways-to-get-more-followers-on-Instagram

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WHY INSTAGRAM IS THE MOST IMPORTANT CHANNEL FOR INFLUENCER MARKETING ? Instagram is one of the biggest social media platforms today, with 700 million daily active users. Brands and marketers have begun to realise the potential Instagram offers in terms of reaching their targeted audience. Now the question arises, why Instagram is one of the best channels for influencer marketing: Massive Reach: the first reason why Instagram is the best channel for influencer marketing is because of their large audience. As of now there are around 700 million active users on Instagram, which means these 700 million users are viewing and engaging with the posts every single day. Imagine, with such a massive audience, the opportunity your brand has to reach out to your targeted consumer and increase brand visibility. Images: Our brain processes images faster than words. Images invites the viewer to engage with the content. Instagram influencers have perfected the art of creating quality images, when you endorse your product through influencer on Instagram, they will create an image around your product in such a way which will intrigue your audience. This will help create a lasting impression in their mind about your product. Instagram Stories: Stories on Instagram are used to tell influencer’s followers what they are currently doing and stay updated what they are coming up with. There is always a constant and personal touch with the followers. This has a huge impact on your consumer’s buying behaviour and their purchasing decision. Direct Messaging: Marketing on Instagram help your followers to get their questions/doubts clear about your product through direct messaging to influencers. Influencers can interact with your followers and convince them how a particular have benefitted them and they recommend them to try as well. Above are few reasons that prove that Instagram is one of the best influencer marketing channels. Instagram is a great platform to promote your product and services through Influencers, and this is what One Impression does, make influencer marketing more effective and easy. With a network of over 25000 influencers, we are dealing with many leading brands of our country and helping them reach their potential users.

https://oneimpression.io/#/88/WHY-INSTAGRAM-IS-THE-MOST-IMPORTANT-CHANNEL-FOR-INFLUENCER-MARKETING-

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Best Marketting Influencer Marketing Platform | One ImpressionImportance of Engagement Rate Influencer Marketing is one of the fastest growing marketing techniques, marketers and advertisers are collaborating with influencers more than ever to promote their products and services. But it is crucial for any brand to measure the results of their Influencer Marketing campaign and get to know the ROI. Engagement rate in influencer marketing is used to measure the level of interaction an influencer has on their content. It basically means how many people responded to influencer’s content. On Instagram, engagements are considered as likes, comments and saves an influencer usually gets on their posts. Engagement rate is a very important metric, since it helps you decide which influencers to collaborate with. It helps decide whether the influencer will deliver you a return on investment (ROI) Engagement rate also determines success or failure for your influencer marketing campaign. For example, you collaborated with an influencer and the content he created for your brand got higher likes, comments, saves than he usually gets, this indicates the campaign was successful. If the engagement rate is lower than usual, than you might have to reconsider working with that particular influencer again. It’s also important to remember that engagement rate varies from influencer to influencer, it always depends upon how active the influencer is with their audiences.

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                                Reasons why brands should work with influencers

Influencer Marketing is bigger than ever, influencers are increasingly having more and more important role in brand development and promotion of products and services. Below are few reasons why brands should work with influencers: Relationship building: Influencers build a relationship between your brand and their followers, their followers tend to trust their recommendations, they have that authority and influencer over their followers. Value for Money: When compared to traditional marketing, influencer partnerships are more cost effective and generate excellent value for money. Influencer marketing generate returns quickly on your investment, which makes it better than any other forms of marketing. Content creation: The best part about influencer marketing is that content is created by influencers. Brand do not have to create content, they just have to share a proper campaign brief with the influencers rest everything is taken care by the influencers. Also, it gives an advantage, since influencers know their followers pretty well, they create content according to them. Increases Trust In Your Brand: Most consumers trust recommendations from the people they know or are following, people are more likely to purchase from a brand after they have heard a positive review from someone they trust. Influencers are highly trusted by their audience, which directly increases the credibility of the brand leading to increase in sales. Social following: Besides from increased sales, there are many perks for your business when involved in influencer marketing, this could be an increase in your social following. Quality content published on your behalf drive traffic to all of your social accounts. The more people your brand is exposed to, the more potential consumers you can target in the market. We at One Impression have a network of over 25000+ influencers. If you want to make your influencer marketing easier, please feel free to contact us.

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How to become an Instagram Influencer? Few years back we didn’t even know what Instagram is, but world is changing a lot faster than before and like any other social media platform, in past few years Instagram has suddenly become tremendously powerful. As more people continue to signup on Instagram, coupled with a higher rate of engagement means today is the right time to start if you aspire to become an Influencer on Instagram. Becoming an Instagram influencer may sound complicated, however it only requires a basic knowledge and time of what type of content people on Instagram like. Below are few ways to become a successful Instagram influencer: Great Content: Focus on content! It has been said that content is king and it’s absolutely true with Instagram too. High quality natural content tends to make your followers engage with the post. Great content will drag more followers like a magnet. The best way is to be so amazing with your content that people will give you shout-outs by themselves and everything else will follow. Be Regular: A lot of people who start with the aim of becoming influencers don’t end up growing because they are very inconsistent with engaging their community. While they post regularly on a few days, they also tend to get lazy and not post anything for other days. This way the community starts to lose interest and it becomes increasing tough to grow your audience. Find a Niche: Just focus on your uniqueness, style and things that make you stand apart from everyone else. If you want to become a fashion influencer, your posts should be fashion oriented and not have a irrelevant content. Stuffing your profile with random posts will not fetch growth and disengage your community. Be Approachable: Make yourself available for sponsorships and collaborations, your email, phone number and location should be available in the bio. This makes easier for people and brands to reach out to you. Also, remember we all want sponsorships, but always engage with brands or products that you truly believe in and your audience would benefit from them. If you are just starting out, you will very soon end up becoming a micro influencer with a small engaged community. Now thats a great place to be as we at One Impression help brands engage and collaborate with micro influencers very regularly. Read more on how One Impression is helping brands and influencers collaborate.

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What is Influencer Marketing? — Storyteller We trust what we hear from a familiar source. Since the beginning of human civilisation, people tend to trust what their friends and family members have to say to them, be it age-old adages that are still going strong (think “God helps those who help themselves.”) or pieces of advice that are passed down from generation to generation through word of mouth. The information remains the same, but the mode of communication has changed today — from communicating face to face or over the phone, we’ve progressed to digital information exchange. Who are Influencers and what is Influencer Marketing? Let’s talk about who Influencers are and the birth of Influencer Marketing. Whether it is sharing a new gadget’s review over Facebook and Instagram, or some new clothing brand we are trying out, we influence our friends, colleagues, and family in some way or the other, making us all Influencers. A Social Media Influencer is someone who has the power to influence the perception of people or gets them to do something different, which they ordinarily may not do. In marketing terms, an Influencer is someone who affects a consumer’s buying behaviour. Today, 90% people with access to the internet trust recommendations from Social Media Influencers. Influencer Marketing is building campaigns for brands that use Influencers as a channel to reach their target audience. Today, brands are choosing Influencer Marketing as a means to overcome marketing challenges and get ahead of their competitors. The partnership between the brand and the Influencer may include monetary compensation or barter (the brand sends out free products to the Influencer in the latter, which he/she then publicizes). Influencer Marketing is an engaging and fun way to make marketing campaigns more effective in lesser time. In this digital era, 80% people do not trust Television advertisements. Instead, people have turned to Influencers and bloggers to understand the product on a practical level. The customer can relate to the Influencer more, thus building trust and credibility. Influencer Marketing is a fundamental way for any business to interact and integrate with consumers. It’s very profitable as well. Influencer Marketing is already making a huge impact on businesses and brands in the Information Age. Are you engaging with Influencers to reach your audience? After all, you only get one impression!

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Influencer Marketing - Challenges Influencer marketing is one of the fastest rising marketing trends in 2018. It essentially gives businesses the ability to achieve positive word-of-mouth referrals. Many companies rely heavily on Influencers for marketing their products and seeing their success, more brands are allotting marketing budgets to involve Influencers. However, there are a set of difficulties and frustrations for businesses to get into the influencer marketing game. Main reasons include: • Deriving an appropriate strategy involving influencers to promote the product • Curating the right influencers is like finding a needle in the haystack. • With limited Information and experience, businesses’ negotiation power is also limited, hence, overpaying a blogger. • Managing the logistics of an influencer marketing campaign is hard and time consuming work. • Keeping track of the results is nearly impossible unless you have a team dedicated for it. As one of the leading Influencer Marketing companies in India for businesses, One Impression has developed a platform that enables enterprises to execute influencer marketing campaigns with ease and high return. We help businesses to recruit and manage influencers while guaranteeing performance. For both businesses and influencers, One Impression makes the whole process simple and effective!

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Ways to identify if an influencer has fake followers Instagram is one of the most engaging social media platforms. Influencer partnerships have replaced traditional ads and have become the next big thing in digital marketing world. Influencers have become a part of a social media strategies today, driving competition among Influencers. Unfortunately, there are few influencers who, in greed to become popular quicker, have bought their followers which is referred to as having “Fake Followers”. This results in significantly low reach of the target audience. Hence, before you get to signing any contracts with influencers, you need to make sure that the Instagram influencers you’re working with are the real deal. Here’s how to spot a fake Instagram influencer. Engagement to follower Ratio: Check the influencer’s following and then check how many followers are engaging with their post. Though, it is easy to calculate engagement rate by impressions, but since impressions data is not publicly available, the best way is to see how many likes and comments an Instagram influencer gets compared to his/her following. You should atleast check 5-10 posts to verify their engagements. Typically an influencer should have 2-3% engagement rate, if not then the followers might be fake. Follower Growth rate: If you see a sudden increase in the number of followers of an influencer, then the followers might be purchased. Organic followers increase, slowly and with time. There tends to be a fairly consistent trend line of follower growth in terms of organic followers. Check their followers: You should check influencer’s followers to identify if they are fake or not. Followers with No photo or posts are highly probable to be fake followers. One Impression is a technology based influencer marketing platform with a network of Industries across fashion, lifestyle, fitness etc. We are engaged with leading brands of our country and helping them achieve great results.

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Influencer Marketing Trends 2018 Marketing has evolved through years and so has Influencer Marketing, and 2018 will set new milestones. In 2017, influencer marketing proved to be the best marketing channel for brands to connect closely with their customers, establish trust and build long lasting relationships. Just like the evolution of every other marketing channel, influencer marketing is getting more sophisticated and data driven while also being a great fit both for companies that are starting or are globally established. Its no more a fun marketing stunt but a result driven strategy integral to a brand’s growth. Current trends reflect that it is one of the most effective methods of advertising available today owing to its low cost, high engagement and improved targeting abilities. Here are some of the top trends we will witness in 2018. Long Term Integration: Marketeers are always aiming for high ROI on their investments and when it comes to influencer marketing, this means building long lasting relationships with the influencers. This in turn converts to better content for the brand while also increasing engagement and conversion as the influencers start to become true ambassadors. This can also be fruitful in better cost for engaging with influencers as longer contract tend to be more cost friendly. Personal Brand of Influencers: Influencers will recognize the value of their personal brands. People today consider famous Influencers and bloggers who have high following and who generate quality content being equal to the status of celebrities. Just as celebrities have built their personal brand names over the years, influencers will start understand the power of their audience and how to better utilise it. Content Freedom: The very idea of influencer marketing means using KOL’s to create original content to promote a brand. But the very idea of this is harmed when brands try to exercise a high level of control on the content which leads to poor performance as the content mostly does not resonate with the influencers audience. As brands start to recognise the importance of giving freedom of content style to influencers, the performance of this channel is all set to go up. Cross-Channel Approach: Today, users are active across a wide range of social media platforms.

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How to launch a successful Influencer Marketing Campaign. Let’s face it, influencer marketing is growing and it’s one of the most effective and efficient ways for brands to reach their targeted audience. But like any other marketing campaign, proper planning and strategy is required to make an influencer marketing campaign a success! If you want to make your campaign successful and reach out to your targeted audience, consider the following points. Selecting an influencer The first and foremost mistake is choosing an influencer just based on their number of followers, this approach usually spoils the whole campaign. Brand should choose influencers who fit with their brand, influencers who share value. A proper research should be done before including an influencer in a campaign. Communication Not having proper communication may lead influencer marketing campaign to fail. Communicating with influencers is important, brands should set their guidelines clearly within which the influencer will use their creative base for the post. Content control It is fine to have a little bit control over the content in the campaign but you should avoid taking control of the content fully. You have hired an influencer for a reason, you should trust them with the content, consider them as a team and let them create the content, they know their audience better because they have only built them up. Setting proper guidelines, simplifying communication and maintaining a level of teamwork are the best ways to extract maximum benefit from a campaign. We at One Impression help brands connect with industry’s best influencers, we are the fastest growing influencer marketing platform in India.

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ONE IMPRESSION is hiring - See 3 ONE IMPRESSION jobs. ONE IMPRESSION is changing the way traditional media and advertising companies work from the giants like Ogilvy and Dentsu to the smaller ones. We are reimagining outsourcing and completely redefined the process by using technology at every step. Artificial Intelligence is at the heart of how we make decisions for brands and we are here to change the industry forever. We have some of the finest people working in the team including ex founders, and people who have worked at Flyrobe, CarDekho, Kama Ayurveda and more. Our clients are some of the coolest that are out there and we get invited to their most exclusive events and launches. We are looking for people who have the will and the skill. We don't like to look at our people as employees but rather as a team who are in to change the world for good, together. If you want to be at a place where you feel you are working for yourself, along with some super smart people around, this is for you.

ONE IMPRESSION is changing the way traditional media and advertising companies work from the giants like Ogilvy and Dentsu to the smaller ones. We are reimagining outsourcing and completely redefined the process by using technology at every step. Artificial Intelligence is at the heart of how we make decisions for brands and we are here to change the industry forever.

We have some of the finest people working in the team including ex founders, and people who have worked at Flyrobe, CarDekho, Kama Ayurveda and more. Our clients are some of the coolest that are out there and we get invited to their most exclusive events and launches. We are looking for people who have the will and the skill. We don't like to look at our people as employees but rather as a team who are in to change the world for good, together.

If you want to be at a place where you feel you are working for yourself, along with some super smart people around, this is for you.

Apply Now

Hiring in Gurgaon Advertising, Marketplaces, Brand Marketing, Brand Development @oneimpressionco oneimpression.co.in Jobs at ONE IMPRESSION

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Influencer Marketing Trends 2018                                          2018-February-01

Marketing has evolved through years and so has Influencer Marketing, and 2018 will set new milestones. In 2017, influencer marketing proved to be the best marketing channel for brands to connect closely with their customers, establish trust and build long lasting relationships. Just like the evolution of every other marketing channel, influencer marketing is getting more sophisticated and data driven while also being a great fit both for companies that are starting or are globally established. Its no more a fun marketing stunt but a result driven strategy integral to a brand’s growth. Current trends reflect that it is one of the most effective methods of advertising available today owing to its low cost, high engagement and improved targeting abilities. Here are some of the top trends we will witness in 2018.

Long Term Integration: Marketeers are always aiming for high ROI on their investments and when it comes to influencer marketing, this means building long lasting relationships with the influencers. This in turn converts to better content for the brand while also increasing engagement and conversion

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DifferenceWe have completely reimagined the Brand Building process togive you a service you can trust every timeFind answers to common questions about One Impression and our platform or email us

Best Influencer Merketting in gurgaon

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How Influencer Marketing Became a Brand Strategy – One Impression – Medium

One Impression has successfully completed multiple Influencer Marketing campaigns in the fields of fashion, lifestyle and grooming. The…

How Influencer Marketing Became a Brand Strategy

One Impression has successfully completed multiple Influencer Marketing campaigns in the fields of fashion, lifestyle and grooming. The results achieved show that Influencer Marketing can drastically improve your business. Here’s how: