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Don't fall prey to cybercriminals! At Oodles, we understand that your data is your identity. Keep your mobile app data safe and secure with our Data Protection & Security Solutions. Our cyber experts are keen to deliver personalised security solutions to make sure your security infrastructure is impenetrable. Visit: http://ow.ly/V2Jf50vBHU2
Major Concerns and Challenges For GDPR Compliance
An Overview
Nowadays, companies like Facebook, Google, etc. swap access to consumer’s data for various purposes. A series of data leaks in the past years has raised consumer awareness and led organizations to seek
data privacy and protection solutions
. Thus, the European Union has established GDPR (General Data Protection Regulation) to strengthen data privacy and processing policies across Europe. The act regulates controllers of personal data and puts in place security measures to safeguard sensitive information. Ernst & Young's 2018 Survey reveals that 39% of business leaders are unfamiliar with GDPR. Various organizations are facing challenges to implement the necessary changes, manage and store data as per GDPR compliance.
Let’s explore some of the major concerns and challenges faced by companies to stay GDPR compliant.
Key Benefits of GDPR Compliance for Businesses
Enhanced Data Security
Virtualization, cloud computing, and IoT are the latest technologies that can manage data demand effectively, enhancing the user experience. With third-party management tools, organizations can constantly monitor their new environment for data breach and analyze the log information. The tool sends an automated notification to the companies on the detection of anonymity, thereby ensuring data security. The third-party tools also check the integrity of files and folders, endpoint devices, and applications.
Better Decision-Making
mandates the right to obtain human intervention, thereby improving decision making. It also provides insights into customer data and assesses the areas where customer needs are not fulfilled. Getting hands-on customer information enables organizations to make better decisions and get increased returns.
Importance of IoT Data Protection
The Internet of Things (IoT) denotes the collection of devices that can have autonomous data communication with each other. Through IoT devices, organizations can collect critical user data and analyze it to develop new solutions and enhance user experience. According to Statistica, with the proliferation of chip technology, the world will have almost 31 billion IoT devices by 2020. As the number of devices increases, the average data volume of users also grows. It is, therefore, essential to avail data protection and security solutions to protect critical business data.
In this blog post, we have discussed common data protection challenges and how we can address them using IoT.
IoT Data Should Be Private and Controlled
IoT devices can generate a large amount of critical data, both personal and financial to perform tasks. The collected data is prone to cyberattacks since it can be used by criminal entities for an unfair advantage. IoT security has become a serious concern these days as consumers and companies do not have any idea if data gets misused. Many companies indulge in monetizing the collected data. When consumers do not have any control over their data, it exposes businesses to regulatory risks. It is, therefore, essential to maintain data privacy.
Below are three examples that show the magnitude of data protection issues with the advent of IoT technologies:
Telematics insurance systems
The automotive industry is witnessing disruption with the implementation of usage-based insurance or UBI. Through this system, insurance companies are able to calculate fair and accurate premiums based on users’ driving patterns and behavior. For best results, various driving information about the policyholder is collected through a black-box that the company installs in the car. The data collected is about the type of car, speed and distance traveled, timings when drivers are on the road and the way they approach corners and braking.
READ THE FULL BLOG: https://dataprotectionandprivacy.oodles.io/blogs/iot-data-protection-and-security-solutions/
Importance of Hybrid Cloud Computing in Data Protection
At Oodles, we recognize the importance of protecting your personal information and updating them for all the cloud services. Our specialist will protect your data to all relevant regulations to the best of our ability. Visit us, to know more: https://dataprotectionandprivacy.oodles.io/
Data Privacy and Protection: Consent Management for Email Marketing
GDPR is an EU law on data protection which promises data security in the digital age to all individuals citizens of the EU (European Union) and European Economic Area(EEA). The act regulates controllers of personal data and puts in place security measures to safeguard personal data of individuals across Europe. Now, businesses world over are looking for Data Protection and Security Solutions to make sure their strategy is GDPR compliant. The idea of “consent” under GDPR has been redefined to make sure customers are not fooled into giving their consent. Clever marketers have started re-adjusting their marketing strategies to comply with the regulations. Let’s look at the top 5 things you must know about email consent under GDPR to ensure that your business continues to benefit from email marketing.
Active Confirmation of Consent
Get rid of pre-checked boxes as assumed consent is invalid under GDPR. Valid consent under the GDPR means active confirmation of consent by interested parties. Use un-checked boxes that give users the freedom to decide if they want to subscribe to your emails. GDPR also bans the usage of confusing and inconsistent language to garner consent. The language should be clear and easy to understand.
No Forced Consent
Previously, businesses online had made a habit of bundling email consent terms with other services on their website. GDPR outlaws this sneaky method of garnering consent. Now, a business cannot get away with bundling "email consent" with their services. Under GDPR, online businesses need to obtain consent separately to send promotional emails. So, don’t bundle email consent forms with other services unless the email is absolutely necessary to use that particular service.
Read The Full blog : https://dataprotectionandprivacy.oodles.io/blogs/data-privacy-protection-consent-management-email/
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