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SEO Tips for SMEs: Should You Invest in Social Media Endorsements?

Social media has becomes a crucial part of SEO success. There are many ways in which a platform like Facebook or Instagram can boost a brand’s online visibility and spark an influx of search engine queries for an SME. Of course, not every plan on social media can result in a higher search engine results page (SERP) position, which makes it imperative to have an expert that provides SEO businesses in Exeter. The Possible Impact of Social Media Businesses initially have to realise how valuable social media can be. For instance, did you know that there are about 14 million active Instagram users in the UK? Even more users are on Facebook. Read more from this blog: http://bit.ly/2dFOSqn

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The Basics of SEO: What do Search Engines Really Look For in a Website

Every site owner understands the goals of investing in SEO services; that is, to rank better on search engines. How well your page ranks is a measure of the amount of traffic you receive. However, sometimes optimisation doesn’t go as well as most site owners expect it to. One reason for that is optimising a site without having the right idea. There is a line between understanding the role of SEO and knowing how to do it right. You have to have a clue what search engines look for when ranking website pages. Read more from this blog: http://bit.ly/2dFOSqn

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Animations in Web Design: How and Why to Get Them Right for Your Site

Trends in web design keep changing by the day, and it can be hard to keep up with what works and what doesn’t anymore. One of the trends that most web designers are considering now is the use of animation. Traditionally, using animations on a site was not very common, particularly because of its effect on loading speeds. Now, that is no longer a problem, what with most users having fast internet speeds. Also, the creation of animated designs today uses more advanced technology that results in lightweight elements that don’t overload sites. Animation in website design has become quite popular in the last few years because it’s is one of the ways designers engage users and maintain their attention when on a site. Read more from this blog: http://bit.ly/2e5G4ID

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The Positive Effects that HTML5 can Bring to on SEO and Your Business

The next big thing in Exeter web design in 2016 is HTML5. However, there are some half-truths and outright lies out there about the effect of the technique on SEO. For this reason, the text that follows tries to shed light on the matter and show that the use of HTML5 is beneficial in SEO. This Hyper Markup Text Language is the latest version and is created specifically to bring an end to compatibility issues that affected HTML4. No More Plugins You can now embed typography, animation, high-quality drawings, interactive applications, and video directly into web pages as a result of the canvas element. Such a move is beneficial since web developers no longer need to rely on plugins and third party tools to run video, audio, and interactive web applications. For SEO purposes, the use of HTML5 allows search engines to index and access multimedia content. Read more from this blog: http://bit.ly/2dM4E2m

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One Good Turn Deserves Another: Leverage Social Media for Your SEO

There is no two-way about it: SEO is the present and it has provided businesses throughout Devon and Exeter with proven results. Optimising your business website will work to your advantage whether it’s a start-up or during a rebrand of a company. Hiring SEO experts in Devon will give you an edge over the competition. One tactic that SEO experts, such as the ones from Optimal RoI UK Limited, can use to drive more traffic to your site is to tap into the potential of your social media campaigns. Here are few ways that social networks can help boost your site’s rankings. Read more from this blog: http://bit.ly/2e26sXV

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How Web Design Affects Business and Search Engine Optimisation Success

When it comes to earning a potential client’s trust, your website’s design can have a big impact. In terms of SEO in Devon, establishing the right design for your website could encourage readers to stay on it, which in turn allows them to learn more about your services. Why poor web design can cause clients to distrust you According to one study, there are several poor web design elements that cause clients to distrust the business. This includes a bad layout, font that’s difficult to read, boring colours, and a slow load time. Many of these elements cause the business to seem messy and disorganised, which is never positive from a client’s perspective. Read more from this blog: http://bit.ly/2dHxccV

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Learning about the Basic Elements that Make Ethical and Effective SEO

Search engine optimisation remains one of the most popular means of marketing a business or website. While social media has gained in popularity, the majority of people still turn to search engines like Google, when they require specific information, when they are shopping for products or services, and even when they want general guides on topics that interest them. Social media may be useful for personal recommendations, and there is certainly no reason why a business can’t promote on social media sites as well as on search engine results pages, but the cost effectiveness and long-term results of SEO are what help make it such a popular marketing technique. Read more from this blog: http://bit.ly/2dQF2kc

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What Are the Web Design Considerations for SMEs?

The U.K. ranked first among all G20 nations in terms of being ideal for digital businesses. This finding from the new research conducted by EY today called, G20 Digital Entrepreneurship Barometer, provides a positive outlook to existing and aspiring SMEs alike. Of course, no matter how encouraging the industry state is, any digital business entrepreneur takes his time to study the assets he will invest in.

One of the key considerations for SMEs is their web design. Here are a few things to ponder when it comes to this crucial part of a digital business:

Do you really need it?

Only in a few cases can digital businesses rely on a different platform like social media for marketing, lead generation, and sales. The main platform for most SMEs is their website, where they can detail who they are and what they do. Certain website functions also allow you to gather your visitors’ information and utilise them as leads and to actually be a means for customers to buy your products or schedule services with you.

What do you need in it?

Assess your business model and your objectives to determine what your web design will entail. Will your website house photos and videos to showcase your services and portfolio? Will you utilise it as an e-commerce site and need to keep the privacy of your customers’ information? These and other factors will help your web designer map out your site’s features.

Can you afford it?

About 80% of SMEs prioritise cost-efficiency when it comes to investments. If you’re on the lookout for Exeter web design services that give you your money’s worth, you have to consider the quality of services offered by a company, the inclusions in their packages (are maintenance and troubleshooting part of the deal?), and the return on investment that comes with their services.

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Devon SEO: Three Essential Marketing Tips to Succeed Online in 2016

SEO is one of the key methods to bring visitors to your site. With SEO, you can rank highly in search engine results pages, which means people looking for your goods and services will easily find you. If your website doesn’t practice SEO—or for that matter, good SEO—then it’s likely that your business based in Devon or Exeter is missing out on plenty of opportunities for profit. If you want your online marketing efforts to succeed this year, then here’s what you need to do: Plan ahead With the speed at which the digital landscape changes, it can be tempting to forgo planning and just ‘go with the flow’ with your SEO marketing efforts. It’s worth knowing that many businesses have failed because of this approach.

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Designing a Logo for a Responsive Website

When creating a responsive web design, the logo is one of the many elements that suffer. As they haven’t been designed with responsive frameworks and variable sizes in mind, these logos are merely resized to fit whatever space is available.

Logos that do work well in a responsive website is often simple and flexible, available in varying formats and layout options. Thus, as the website is optimised, the brand is also optimised to the space provided.

The mark of a successful brand

Other than a way to optimise for mobile use, making use of a simple logo is actually a mark of a memorable and successful brand. This particular concept isn’t new, and different brands have already explored the use of simple logos. A simple, clean, and memorable logo can work on anything and is easily scalable to small areas, especially on mobile devices.

Responsive web design and logos

Though the possibility of logos becoming simple and flat icons may seem far-off, logos may still be influenced by the continuous growth of responsive web design. Now, from logos that remain rigid, modern logos have the freedom to respond and vary, depending on the device upon which it is being accessed.

Especially now that every industry is slowly embracing responsive web design, reconsidering the logo of your business with help from web design experts should be among your concerns.

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Website Design: Why WordPress?

There is no doubt that the modern Exeter business requires only the latest of website design tools in order to ensure success within a very competitive landscape. Many professional companies take advantage of a content management system known as WordPress. What are some of the primary advantages of this open-source software package?

Ease of Use Arguably, the most important benefit in regards to WordPress is that it is very easy to use. Website owners will not need to be overly familiar with HTML5 coding in order to update their content from time to time. Any changes can be made quickly and easily. Consistency This is one of the lesser-known facts associated with WordPress. The system enables users to select certain themes which can be displayed across multiple pages. So, the customer will enjoy a consistent layout. Pages will be easier to navigate and overall, the site appears to be extremely organised. The Open-Source Advantage WordPress is constantly evolving. This is critical, for the needs of SEO and website design are likewise advancing every year. So, both the designer and the end user can be assured that they are utilising only the most relevant software. This is very important in terms of ranking, layout and functionality. These are three reasons why a growing number of Exeter website design firms are choosing WordPress as their CMS platform. As should be expected, this entire framework will continue to evolve into the future.

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Drive More Traffic with These Web Design Tips

Though it’s important to have an eye-catching and visually appealing design for your website, it should not be at the price of its conversion rate. After all, your website’s ultimate goal should be to generate revenue, which can be achieved by fine-tuning your website’s design and make it optimal in bringing a higher conversion rate.

Having a Simple Design

Years ago, webmasters believe that websites with a more complex design will be viewed as a more reputable website. Today, however, users are opting for simplistic website designs that still cater to their needs. Make sure that your website is simple and its layout clean and legible.

Putting Importance in Navigation

Leading your users to where you want them to be also requires some work. Remember that users prefer a website where they can find information quickly and easily. This is why having a navigation menu that’s easy to use can make a huge difference for your website’s conversion rate.

Going for a Responsive Design

It’s difficult to create separate websites for PCs and mobile devices. Instead, you can make your website easily accessible to any medium, be it PC or handheld devices. With more people accessing the Internet through their mobile phones, having a responsive web design is something that you can’t easily ignore.

With all these steps, along with other efforts made by an SEO professional, you can see gradual results on your website’s conversion rates.

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The Benefits of WordPress to Modern Web Design

Many reputable website design firms have adopted WordPress as their CMS (content management system) of choice. Why have we seen this software become so popular and what are some of the major benefits that it can offer businesses of any size?

An SEO-Friendly Package

Perhaps the most pronounced advantage of WordPress is that simple coding allows major search engines to easily read the data contained within. Keywords, meta descriptions and other metrics can be quickly understood and therefore, online rankings will likely benefit as a result.

Ease of Use

The user will not need to be versed in coding, HTML5 and other technical concerns. Once the professional website design team sets up a page, it can be easily modified as necessary in the future. The same cannot be said for other platforms.

Content Scheduling

Many businesses desire to post updated content on a regular basis. This can prove difficult for those who are already quite busy. WordPress provides a built-in scheduling system. This enables users to upload a massive amount of content at once and when new information is set to be posted, the client is sent a friendly reminder. So, WordPress is also a very convenient and user-friendly platform.

These are three of the main reasons why many digital marketing agencies prefer to utilise WordPress when designing a page. Exeter enterprises can now take full advantage of what this unique template has to offer.

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2016 Website Design Trends: The Carousel Design

It is a well-known fact that many website design teams have focused upon enabling pages to be navigated quickly and easily. While some trends have improved the overall viewing experience, others are seen as being cumbersome and downright inconvenient. One example of this is known as a carousel design.

Carousels Defined A front-page carousel is a point-and-click mechanism which allows viewers to scroll to the left or to the right by highlighting an arrow button. These are often paired with images or text to quickly summarise content. The image itself may be clickable; allowing the user to navigate to a different page. SEO Concerns The majority of sliders offer meta tags within an H1 format and as the images change, so will the text. In other words, static information that offers search engines such as Google discrete information about page content is much more difficult to present. This could dramatically affect rankings and, ultimately, lead to lower clickthrough rates. However, this is not to say that carousels are necessarily bad ideas. If they are presented in the correct fashion and should they contain a medley of meta tags specific to each picture, rankings might not be as negatively affected.

  Much like any approach to modern website design, it is important to appreciate that trends are constantly changing. Hiring a professional third-party design firm is the best way to ensure that all efforts are focused in the right direction.

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Effective Use of Colours in Web Design

The use of colour in web design may seem inconsequential but it has a crucial role to play. People associate certain colours with specific meaning and feelings, and you should use that to create an ideal design for your business website in Exeter. A few considerations will help you pick the right colour when designing a website.

Gender There is a difference in colour preferences between the two genders. According to the psychology of colour, females don’t like brown, grey and orange but they do like blue, purple and green. There are exclusions of course, but this is for the majority. If you have a business that targets women, you can use these colours in your design to reach your prospects. The same psychology says that males like blue, black and green but dislike brown, orange and purple. Cultural Norms Some colours have distinct meanings to different cultural practices and norms. Red, for instance, represents love in a lot of regions around the world. It is also the colour of good luck in China. Holidays too have their colours such as; red and green for Christmas, pastels for Easter, Green for St. Patrick’s and Earth Day, Blue and white for Hanukkah, and so on. You can integrate colours to symbolise a specific holiday. Emotions Colours also stir up certain emotions. When getting web design services in Exeter, learn about the association between colours and emotions. Yellow, for instance, evokes warm feelings and also attracts immediate attention. People associate green with the environment. Blue is the colour of trust and it makes people feel peaceful and that is why it is a preferred choice for most brands. When you know which colours inspire which feelings, then you can use them to your advantage.

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SEO Strategies for the Exeter Business in 2016 and Beyond

Search engine optimisation has been a hot topic in recent times due to the benefits that it can provide to businesses in Devon and Exeter. Professional SEO in Exeter is one of the most effective and efficient means to increase the exposure of a business while simultaneously attracting a larger client base.

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Useful Pages for Your Exeter Church's Website

It's easy to underestimate the value of a good website to a good church. Churches are the pillars of many communities, and those who live nearby may already know what their church provides as services. But of course, this doesn't tell the whole story.

Those moving in to your neighbourhood are best welcomed with open arms, and better welcomed when your church has a website that talks about them. Sermon archives can be useful, but most critical is a good homepage: one that has your location, your denomination, and perhaps a meaningful quote or two.

A staff page is also not unwelcome. When people can attach names to faces, they feel more welcome. That way, when a new member of your community meets a member of your church, Google can lead the way. And when they're in need of help or someone to contact, having the right people named on your church's website can ease things in times of pain or crisis. There's a lot of good reasons to do it.

More than anything, a strong, presentable home page will do the best. Unfortunately, the Internet is a complex place, and this is one area where hiring experts to improve your site design and the link between your church and people looking for it is best.