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Optimized Infotech is Pune's top rated Web Designing & Web Marketing Company. Provide Digital Marketing Training and Services.for working professionals & Freshers.

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POWERFUL WAYS TO CONVERT WEBSITE TRAFFIC INTO LEAD

Drawing traffic to your website is not enough because along with traffic, a business need leads to flourishing. And once you get leads, furthermore communication is undertaken with email marketing or follow-up calls. But the first step is to draw traffic and interestingly, it can be undertaken in several ways. So, hereby listing some of the best and prolific mediums for lead conversion.

1. Landing Pages

Landing pages are considered as one of the most fruitful mediums. While your website pages provide information, landing pages play a vital role in gathering contact information. Moreover, you can have an array of landing pages and if they are incorporated in the blog then there are chances to get located by search engines. Landing pages are designed using plugins and themes, making it more enticing for the leads.

2. Notification bars

Whenever we visit any website, the first part that catches our eye is the top-most section which is called a notification bar. This bar primarily displays a warning, message, alert making it irresistible to miss. These bars are a great medium to keep your user glued to your website. Moreover, some of these bars can be configured to stick to the top despite user scrolling the web page.  

3. Unblockable popup forms

Unblockable popup forms are a great medium for maximum conversions. Imagine a user visits your website and a popup displays ongoing offers, then surely your user is going to browse more. However, for this strategy to work, you must come up with an alluring marketing copy, quirky images, apt branding, and a precise call-to-action to guide the user furthermore.  

4. Welcome redirects

Free goodies like a trial version, eBook, free consultation are biggest game changers to entice your users. And if you are looking for a medium, then the welcome redirect is your solution. However, welcome redirects are so configured that they can be availed by new users and not to the returning ones. But they still have the ability to convert leads because they are designed considering the user experience.  These welcome redirects can be used for a brief time till the leads are improvised and eventually can be altered.

5. Headers Forms

The header can never go unnoticed on any website because it is the first thing that encourages the user to explore further. The header is a prized piece wherein you display your logo, tabs, important notice, thus adding to your USP. Amidst this, opt-in forms play a crucial role in conversion and if you have such header opt-in forms then you’ll surely get leads. With this, they’ll be a reassurance for the users to stay connected with your website. Besides, there are few themes like Generate by Studio Press, that boasts a header opt-in form.  

Converting traffic into leads is definitely a hurricane task. But with a subtle design, easy navigation, and above-mentioned points, you can definitely draw traffic to your website.

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5 Reason Why Content Is The Most Important Part of a Digital Marketing Strategy!

Digital marketing has many facets like social media, SEO, SEM, etc., but amidst this, content is the king. Any element is it graphic, video or textual, that you come across on a website is content. Content makes a website worthwhile and urges the consumer to explore it. Content is truly the key to a successful digital marketing strategy because it is affordable, easy to create and yields a result that gives long-term benefits. However, content works in many ways and there is a reason it is implemented, so let’s explore some of them.

    1. Imparts Education   If you want to give away crucial information about your industry and business, then it can be handled by content. Content is not limited to giving information but it is an amazing way to help your consumer take the right decision. For example – uploading FAQs (frequently asked questions) on a website helps in dismissing confusion of the consumer, thus helping him/her decide. In a way, educating the consumer about the product and business.

    2. Top Ranking on Google We all are aware that Google is the widely used search engine across the globe. Google adores keyword-based articles and blogs, that boast quality content. The more quality content you post, it gets better and better in Google ranking, thus pulling the immense crowd to your website. Also, if you target the right audience, mobile optimizes, produce mistake-free and plagiarised free content, then it will definitely get the top ranking in Google.

     3.Helps For SEO Content and SEO literally complement each other. If you want organic search traffic to your website, then it’s imperative to have your SEO strategy in place. However, SEO is all about keywords, website visitors, backlinks, etc., and these factors can be perfected only by quality content. If you don’t have content then there’ll be no piece of information for your visitors to read and assimilate.

    4. Boon for Social Media Strategy No matter how small or big your business might be, it is imperative to mark its presence on social media. Social media is the path that directly allows you to converse with your visitor. However, to keep your social media interactions, it needs the fuelling of quality content in the form of posts, videos, web links, etc., because it urges your visitor to like and comment, making the conversations deeper. Thus, with content you get visitors and your handle becomes interactive.

     5.Helps in Conversions

The primary goal of content is to draw new visitors and when these visitors take a specific action, then it is tagged as ‘conversion’. These conversions are the medium that helps in expanding your business and in this case, call-to-actions (CTA) are a blessing. But if CTAs have apt content then they become the best medium to guide your visitor to take further action.   

    So, hereby we have mentioned some of the important reasons why content is the hero in a Digital Marketing Strategy. But if you have some inputs about content creation and likewise have implemented in your strategy, then do let us know in comments!

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Factors to Consider While Developing Online Reputation Management Strategy

Who likes criticism? But if you want to waive off this turmoil, then you need to strategize your status with online reputation management (ORM). ORM is nothing but a great way to create a perception or an opinion about your company or person in the online world. However, developing a productive online reputation management strategy is extremely important and so, we are jotting down some of the key points for utmost success.

Digital Marketing and Online Reputation Management

Digital marketing and ORM literally go together. Consumers might become judgemental after reading reviews on Google or other review sites. So, make sure that with digital marketing, you suppress these reviews because they will not only harm your existence but also call off business deals.

SEO SEO plays a heroic role in building your reputation online. If it shows your weakness then it also shows your strength too. Moreover, SEO craves for quality content and if you are offering then your ranking will definitely skyrocket. Along with this, you can also share your expertise on varied platforms, thus creating a positive impact in the digital world.  

Blogging When you churn out quality content along with a plethora of information, then surely your negative reputation is going to take a backseat. By blogging, you can build trust among the masses, as they will witness your expertise in a particular niche. The more you write; you get followers and your negative reputation is slowly pushed down in search engine.

Social Media Profiles Facebook, Twitter, LinkedIn, and Instagram is some of the top-notch social media platforms. Make sure you have your business account on these platforms. Moreover, optimize your social media profiles as well as update them often so that you get more positive visibility. Along with this, verify your account, choose a name that is catchy, take advantage of all the segments of a social media platform and regularly monitor its performance.

Local Listings Local listings help in creating an impact in the local market. So, it is imperative that you claim your listing on Google My Business and on other platforms. After claiming, these business profiles help you rank higher in the search result and you can win a status that yields maximum attention. People never visit sites to read your side of the story. They want to know what others think about you. So, with the local listing, you can address to every review patiently and jot down solutions for quick recovery.

Monitoring If people are talking about your business – then you definitely wish to know about it and that’s when monitoring comes handy. It helps you track review, promote positive review and make necessary amendments for productivity. Hootsuite, Google Alerts, Yext, Naymz, etc., are some of the great tools for monitoring your progress.

So, hereby we have highlighted some pointers that help for building a strategy for Online Reputation Management. If you have implemented something other than this, then feel free to share in comments!

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What Are The Benefits Of Becoming A Digital Marketer?

Today, India rules the roost boasting world’s 3rd largest internet population. Nevertheless, with rising demand for internet marketing, there are almost 8 lacs jobs for digital marketing too. And to cater to the needs of these rising stars, various digital marketing courses in Pune are shaping up. Along with training, these digital marketing classes in Pune are also creating leaders. And once a leader, then this is how you stand different!

1.Demand

The above stats definitely highlight the fact that digital marketing is in the boom. And once you complete your course from the best digital marketing training institute in Pune, it will open new avenues for you to take a career leap. You will be in demand, thus helping you secure your future.

2.Salaries

If you think you are good, then you will definitely get paid well! Owing to the demand digital marketing has, experts are getting complemented with fat paychecks. It’s time to enjoy the utmost comforts!

3.Plethora Of Opportunities

There are a plethora of opportunities as digital marketing boasts a gamut of branches. Inbound marketing, analytics, SEO, social media marketing, etc., are some of the avenues you can choose as per your liking. You can always become an expert in all! Also, more and more companies are multiplying their workforce, thus giving opportunities to explore and flourish!

4.Business Avenue  

If you are thinking from a business point of view then it is a win-win situation. You can either start your own digital marketing firm or set up digital marketing training institute in Pune. Whichever option you choose, is going to prove fruitful.

Digital marketing can give you success but first, you need to choose the best digital marketing training institutes near you. For that Optimized Infotech can help you as we are available across Pune like – Kothrud, Wakad, Shivaji Nagar, Hadapsar, and Pimpri-Chinchwad.

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Modules That Help To Plan A Digital Marketing Strategy

Digital marketing is a vast ideology and there are too many facets to it. Amongst which, modules of digital marketing play a vital role while planning a strategy. So, what are these modules? Let’s explore.

1.Search Engine Optimization

Without a proper search engine optimization fondly called SEO, your website is definitely going to witness downhill. Today, Google is tweaking its algorithm a thousand times, and amidst that, to target the right audience, at the right time is immensely important. And that is successfully achieved by SEO while targeting the right set of keywords. Furthermore, there is on-page as well as off-page success factors.  

2.Content Marketing

Content plays a pivotal role in digital marketing and it is the hottest topic on the platter. Content marketing is not limited to the writing blog post, articles or social media post but has a huge perspective to it. More and more ads are becoming efficient, wonder why? Because they bask in the glory of unique content. However, it is important to have a hierarchy for content marketing – planning, creating and promoting. You must promote it earnestly so that they reach the right audience.      

3.Social Media Marketing

If you want to reach out to a global audience then presence on social media is a prerequisite. Today, several businesses are operating through social media handles and are enjoying tonnes of turnover. The likes, comments, trolling they get, helps them better for framing the most productive strategy ever. Social media helps you in knowing the behavioral patterns of the prospects.

4.Email Marketing

Email marketing is another form of striking communication with your clientele. With email marketing, you directly land in their inbox and stay there until you are deleted. With this, when a lead is looking for a solution, he gets it quickly after browsing through the mailbox. Above all, it is an immensely cost-effective solution and you own a list for yourself. In fact, a study highlighted that there are people who spend almost 138% on products that are marketed by email.

5.Analytics

Without analytics, you will never be able to guess the traffic generated by your business. Analytics help in determining the location, likes, dislikes, their actions, the time they spent, etc. With data like this, you can devise a strategy that will not only help you with leads but bring business continuously. And Google Analytics is considered to be the best among the lot.

6.Search Engine Marketing

It is always productive to get organic traffic but if you are targeting the bigger world, then you have to think big. And search engine marketing (SEM) helps you gain that visibility. With SEM, you can enroll for paid advertisements that appear on the results of the search engine. Often called as pay-per-click ads, they come in various forms like – text-based or image-based. Again, in SEM too, you have to keep an eye on keywords because that help you gain visibility. Google Adwords, Bing Ads, are some of the big players in the industry.

Digital Marketing Channel influence most of the business development process and results in a led generation. Optimized Infotech Provides Best Digital Marketing Courses Training in Pune as well as Digital Marketing Services to Learn and Develop your Business.

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Digital Media is currently ruling the sector of Business Development and communication. It can be personal or business; people prefer to use this platform to communicate, share shop, search and learn things as per their daily requirements. Thus, the popularity of Digital Marketing is augmenting day by day. People are getting more and more interested in utilizing this media to make it easier for them. Therefore, the need of Digital Marketing Training becomes more prominent and relevant nowadays. Optimized Infotech is always there to help you in getting the Best Digital Marketing Training in Pune on the subject of Internet Marketing as per the current market demand. We offer some of the most relevant and authentic courses on this topic that can help you to understand the same in an easy manner. You can learn the most advanced methods of Digital Marketing and know how to deploy them for the proper augmentation of a business.

Digital Media is currently ruling the sector of Business Development and communication. It can be personal or business; people prefer to use this platform to communicate, share shop, search and learn things as per their daily requirements. Thus, the popularity of Digital Marketing is augmenting day by day. People are getting more and more interested in utilizing this media to make it easier for them. Therefore, the need of Digital Marketing Training becomes more prominent and relevant nowadays.

Optimized Infotech is always there to help you in getting the Best Digital Marketing Training in Pune on the subject of Internet Marketing as per the current market demand. We offer some of the most relevant and authentic courses on this topic that can help you to understand the same in an easy manner. You can learn the most advanced methods of Digital Marketing and know how to deploy them for the proper augmentation of a business.

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SEO can help your business grow and meet the business objectives. An important aspect of SEO is making your website easy for both users and search engine robots

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The Essentialityof recruiting a Digital Marketing firm

 Running an online business needs a lot of presence of mind and implementation of some smart moves to succeed. Gone are the days when running a TV commercial or posting an ad on print media like newspapers used to be enough. Today marketing has completely changed with

The penetration of Internet and social media into our lives.

For more productive businesses, it is necessary to carefully craft effective marketing strategies. It’s not as easy as 1.2.3. With everything turning online and the extent to which customers are connected to social networking sites, it requires innovative ways to reach your target audience. And, to all this digital marketing is the answer. Digital marketing helps businesses to widen their customer reach and convert their audience into potential customers.

Though you may feel applying digital marketing concepts can be done by anyone or hiring a digital marketing strategist is enough, but it cannot be sufficient. Hiring a digital marketing firm is essential because of many reasons. Some of them are:

1.     Experience: A digital marketing firm usually has remarkable experience in handling marketing issues. They have expertise in implementing smart strategies that can assure you greater traffic. While if a hire a marketing professional, he may not be having that kind of experience as a firm has as they handle a number of projects from different domains and have better knowledge about the market and its trends.

2.     Time and cost: The time required to implement marketing strategies determine a lot of dependable parameters. Hence, it is crucial to implement the right move at the right time. As a digital marketing company has expertise in the industry, it can better apply the strategies whenever required. A firm has access to a larger database of market data and hence can make more informed decisions. Also, you have to pay project wise to an agency whereas when you hire a single member or team at your office, the expense increases as it includes the salary and infrastructure costs as well.

3.     Market Analytics: When you hire a professional digital marketing firm you can have better access to the complete market data and analytics with full transparency. Their expertise in the implementation of marketing strategies in accordance with respect to market analytics places you in a better position in the industry. Therefore, it’s sensible to hire a firm for the expected results.

4.     New perspectives: An in-house digital marketing team or individual marketing strategist intrinsically limited resources. Therefore having them concentrating and putting in their efforts into the core operations may result in better effects.But, if you want to avail the latest and fresh marketing ideas for your business and outsourced assistance to offer external perspectives and have important insights into the latest trends in the industry then going for Digital Marketing Firm can prove to be a better decision for your firm.

If you want to give your business the required space to grow and gain brand recognition, you must take smart decisions, and this is one of those.

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Social Media Optimization (SMO) Company from Pune. Professional Social Media Marketing Agency from India for guaranteed SMM Services.

Optimized Infotech is leading Internet Marketing Company in Pune, India provides you Digital Marketing services including SEO, SMO, SEM, PPC Services.

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Role of Social Media in Digital India

To understand the role of social media in India, you need to understand the facts and figures first. Social media has become the lifeline of the current generation. People were never connected this way ever before. To an extent, it has provided a common platform for people to raise their voice and utilize their freedom of speech. Talking about India, the recent statistics of Facebook reveals that it has more than 200 million active users and Twitter has bagged around 25 million users.Some sources say that around two-third of the Indian population spends a considerable amount of time on the Internet through various social media channels. This means a lot!

Now, like the social media platforms were deliberately used during the election campaigns that smartly propagated messages to every nook and corner of the country, similarly the things should work for digitalizing the nation as well. The fact that majority of the population here has turned to smartphones and a remarkable percentage has access to the Internet too, in such case it should not be any tough to foresee expected transformations.

Earlier, making a public announcement or making people participate in online polls was never as easy as it is today. This has somehow appealed the bureaucrats and officials in India. As a result, the concept of e-governance has been successfully implemented in most of the domains of the government. Though things are yet to arrive at the place, but it surely revolutionized the nation to a great extent. Practically speaking, this initiative of making Digital India has superlative charisma. And, social media is playing a crucial role in helping India evolve into its digital form. But, there’s a long way to go.

The government’s initiative of “Open Government” focuses on fetching transparency across all the government processes and systems. This includes everything from sharing of information with the masses to refining the Government services quality.Have you heard about Gov 2.0? It actually projects how social media has been able to change the bonding between the Government and the citizens.

Currently, when at one end majority of the government departments have put up web portals to create a direct interface with the public and accomplish tasks, at the same time most of these sites are static with mostly obsolete data and are not even updated regularly. There are some applications that have really shaped up the processes to be easy and convenient such as applying online for passports and income tax. But, the majority of them still have gaps. The reason behind it may be the disparity between the governance and the competence of the vendor to whom the tender was awarded.

Unlike the corporate world, there are no universal platforms for the government processes. It is considered that the new push for Digital India may drive in some similar aspects, something based on the basic concept of social media platforms likeFacebook. It needs to be as simple and intuitive for people as it is with social media platforms without enhanced security.

 Keywords:  Internet Marketing, Digital Marketing Services in Pune, SEO services in Pune, SEO training in Pune, SMO Services.

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Necessity of Digital Marketing for Businesses

The enormous penetration of Internet into every phase of life has created the undeniable necessity of digital marketing for businesses. Today, people have turned to be so Internet savvy that they hardly are fascinated anymore to step out and make purchases. The trend of online shopping that is available at fingertips of consumers these days has paved the ever expanding way for online businesses. And, in order to flourish the online market, digital marketing acts like petrol for it.

Digital marketing provides the umbrella that covers all possible modes of Internet marketing. This is the most innovative way to promote your products and services by utilizing the various electronic media sources. Digital marketing can be considered as the latest technical jargon that has made a meaningful impact on how business is done. Using social networking sites and applying strategic marketing plans using various online tools is the easiest and least expensive way to promote your business.

Digital marketing has become so pervasive that consumers can now search, view, analyze and make purchases in a fraction of minutes. They can access the reviews and information of any product at any time and from any place. This phenomenon encompasses the utilization of various channels and methods to help an enterprise to evaluate the marketing campaigns and analyze what works and what not for their business. And, all this can be done in real time.

It simply means that gone are the days when the businesses used various sources to make consumers aware of their products and people got only that message about your products and services which you wanted them to know. The projection of a product’s image on the consumer’s mind came entirely from the companies offering them. Thanks to technology, now people are able to use different media to know the product ratings and reviews and then make their decision of buying or not.

Consequently, the coin has obviously got two sides to it. Digital media has wiped away the sweats due to earlier marketing strategies, but on the contrary, has made the consumers more informed and smart. The most commonly used channel for digital marketing can be the Internet and social media. However, channels such as wireless text messaging, instant messaging on mobile, smart apps, podcasts, radio broadcasting can also be used as additional sources.

Digital media is the platform that has provided a common platform for news sharing, online shopping, social interaction and a lot more.With it, consumers can now access every related information that a company shares about its brand along with the reviews and comments from friends, relatives, and peers. No doubt that buyers follow the reviews for the very obvious reasons of customer experience. This helps them better trust a brand they want to use.

Therefore, it has become essential for digital marketers to monitor things that can affect their business such as what is getting viewed by consumers, how often they do so and for how long they are staying on your page etc. Analyzing these factors will help an organization to in convert the visitors to prospective customers.

Marketing can be done using various forms of content to influence the target audience. It can be in the form of images, text content like blog posts and news publications, social networking posts, and video messages. No doubt, digital marketing, and its allied channels are significant, but businesses also need to pay heed to the customers to perform better.

Just posting content of social media or other channels is not enough to get business. It is necessary to know your target audience better than anyone else for open communication with them no matter where they are. Businesses need to ensure that their buyers are receptive to their messages. For this, they require a consolidated report highlighting the customer preferences and their requirements and expectations via all channels – social media, direct mail, mobile etc.

Marketers can make use of these feedbacks to develop and anticipate reliable and synchronized customer experiences. The key rule is the deeper your insight is on customer behavior and inclinations, the greater is the chance of getting them engaged in lucrative interactions. Though there are challenges like exploding volumes of data, greater competition etc., yet it is rewarding too.

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The enormous penetration of Internet into every phase of life has created the undeniable necessity of Digital Marketing for Businesses. Today, people have

Optimized Infotech India is digital marketing agency that partners with businesses to spearhead strategy & execution of their social media & digital initiatives.For the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them with proper Guidance.

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Search Engine Optimization (SEO) Training Institute in Pune offering weekend and weekday SEO classes in Pune. Best SEO courses available in Pune.

Optimized Infotech is best Software Training Institute providing SEO Classes in Pune for freshers and working professionals. We offer interactive sessions for SEO training in Pune with expert trainers.

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We at Digital Marketing Training Institute offer weekend & weekday batches for Digital Marketing Training Classes in Pune. Digital Marketing Courses.

We at Digital Marketing Training Institute offer weekend & weekday batches for Digital Marketing Training Classes in Pune. Digital Marketing Courses.

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Optimized Infotech is trusted SEO Company. We deliver services in Australia, Melbourne, Sydney, Perth & Brisbane with affordable packages.

Optimized Infotech Australia is an organic SEO company that knows your business.We specialise in technical and strategic SEO, use only the best and most innovative practices and approaches to help your website reach the top in natural rankings,It takes more than just SEO experience.

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Ecommerce Marketing Company from Pune for Strategic Consultation for increasing sales and leads. Select our Online Ecommerce marketing services for Ecommerce

One of the most interesting and exciting aspects of the Internet evolution is the emergence of electronic business (e-commerce or e-business) as a viable alternative to more traditional methods of businesses being conducted today.At Optimized Infotech we strive to provides the best E-commerce website Promotion with user friendly and attractive websites for a great visual experience.One of the most interesting and exciting aspects of the Internet evolution is the emergence of electronic business (e-commerce or e-business) as a viable alternative to more traditional methods of businesses being conducted today.At Optimized Infotech we strive to provides the best E-commerce website Promotion with user friendly and attractive websites for a great visual experience.

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Optimized Infotech is leading SEO Service Provider Company in Pune, India provides you professional SEO Services at affordable rates on SEO Packages.

In Optimized Infotech India SEO is all approximately best and adapting to ever converting Internet Marketing traits. Our aim isn't simplest to enhance the visibility of your website within diverse search engines like google but to additionally divert the traffic on your website that converts.Our Internet Marketing experts put in force relevant White HAT techniques. It begins with auditing your website; suggesting consumer friendliness & pleasant content, keyword studies and relevance, link popularity among several different strategies.