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[orhancropperugy-blog]

But Hello Kitty has had special resonance with Asians who grew up in the United States.

Hello Kitty has special significance to Asian Americans. Hello Kitty is not a cat. Christine R. Yes, she's worldwide. She's a cartoon character. Yano is an anthropologist from the University of Hawaii (and currently a visiting professor at Harvard) who has spent years studying the phenomenon that is Hello Kitty.

She is a little girl. But Hello Kitty has had special resonance with Asians who grew up in the United States. She is also the author of the book "Pink Globalization: Hello Kitty's Trek Across the Pacific," published by Duke University Press last year.

She is a friend. "When Hello Kitty arrived in the U.S. in the mid-1970s, it was a commodity mainly in Asian enclaves: Chinatowns, Japantowns, etc.," explains Yano. "In talking to Japanese Americans who grew up in the 1970s, they say, 'That figure means so much to us because she was ours.' It's something they saw as an identity marker. She says that Kitty's unreadable features (she usually doesn't have a mouth), along with clever merchandising, has helped cultivate the character's following.

[orhancropperugy-blog]

The character is a staple of the kawaii segment of Japanese popular culture .

    MARGARITA MIRANDA She is also the author of the book "Pink Globalization: Hello Kitty's Trek Across the Pacific," published by Duke University Press last year.

Hello Kitty (ハローキティ Harōkiti?)[3] (full name Kitty White (キティ・ホワイト Kiti Howaito?))[2] is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi.     at 10:40 PM August 26, 2014 She says that Kitty's unreadable features (she usually doesn't have a mouth), along with clever merchandising, has helped cultivate the character's following. She is depicted as an anthropomorphic white Japanese Bobtail with a red bow.[4] "Hello Kitty works and is successful partly because of the blankness of her design," Yano says. "People see the possibility of a range of expressions. Add a comment See all comments The character's first appearance (on a purse) was introduced in Japan in 1975, and brought to the United States in 1976.[5][6] The character is a staple of the kawaii segment of Japanese popular culture.

[7] By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.[8] By 2014, when Hello Kitty was 40 years old, it was worth about $7 billion a year, all without any advertising.[9]